Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com

Members

  • Emily Droessler
  • Matt Harper
  • Jeff Midgley
  • Callum
  • Nick Hencher
  • Stanescu Simona
  • Sergey Pavlov
  • Hunter Scott
  • Graham Tutti
  • pgyen
  • Andrew Wamugi
  • Wayne Wall

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Latest Activity

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Emily Droessler and Matt Harper joined Sports Marketing 2.0 Thursday
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Asian Sport Business Round Up 5th Feb 2012

January ends and February starts off with the spotlight on India with announcements in cricket, soccer and the new US football league while talks have again broken off in the long-awaited Mayweather-Pacquiao mega-fight.The major Indian beer brand, Kingfisher is sponsoring English amateur cricket in a bid to raise its international profile and to compete with rival brewery Cobra Beer.The initiative starts next month with the Kingfisher Quiz and Curry Night which invites amateur cricket clubs to…See More
Blog post by Callum Feb 5
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Hunter Scott, Graham Tutti and Sergey Pavlov joined Sports Marketing 2.0 Feb 1
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Kenneth Pordon shared a profile on Facebook Jan 25
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Kenneth Pordon updated their profile Jan 25
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Richard Seymour is now a member of Sports Marketing 2.0 Jan 24
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Rik Burger and Joop Koppen are now friends Jan 22
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Rik Burger updated their profile Jan 22

Photos

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Join us in London on 27 March 2012 for Fanographie

Enjoy these photos from DFM11-SF

Following events in LA and NYC, the Digital Fan Marketing Summit made its third and final stop of the year in San Francisco on October 11. Over 100 digital media executives from sports, music, games, TV and movie industries attended. Below are a few snapshots from a fact-filled and fun-filled day in the Bay area.


Find more photos like this on Sports Marketing 2.0

 

Blog Posts

Callum

Asian Sport Business Round Up 5th Feb 2012

January ends and February starts off with the spotlight on India with announcements in cricket, soccer and the new US football league while talks have again broken off in the long-awaited Mayweather-Pacquiao mega-fight.

The major Indian beer brand, Kingfisher is sponsoring English amateur cricket in a bid to raise its international profile and to compete with rival brewery Cobra Beer.

The initiative starts next month with the Kingfisher Quiz and Curry Night which invites amateur…

Continue

Posted by Callum on February 5, 2012 at 12:27am

Callum

Asian Sport Business Round Up



China dominated the news this week with announcements in sponsorships, venue management and marketing.

The Chinese car maker GAC Group has increased its sports sponsorship portfolio in a deal with the International Table Tennis Federation. The company previously title-sponsored the 2011 version of the World Championships in Rotterdam.

The arrangement will allow the ITTF to offer an overall prize of USD $2.5 million for the new world tour as well as another $1 million for the…

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Posted by Callum on January 21, 2012 at 10:00pm

Callum

Asian Sport Business Round Up 8th Jan 2012

Air Asia started off the year with a busy week announcing deals in F1 racing and Premier League soccer. 



The low-cost carrier will invest almost RM 6.5 million in the Grand Prix racing team Caterham F1 for advertising and PR activities.

CEO & spokesperson Tony Fernandes told a media outlet in Kuala Lumpur he wants to spruce up the airline’s image; to elevate its brand perception to that of a high-end technology product associated with F1…

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Posted by Callum on January 9, 2012 at 2:51pm

Tomas Janca

Game, Set, Fans: 10 Sports Marketing Trends for 2012

Hi everyone! This is a brand-new sports marketing trend report. It breaks down 10 key sports marketing trends for 2012 inluding best practice from around the world and brief case studies. Enjoy!

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Posted by Tomas Janca on January 2, 2012 at 3:30am

Events

Sports Marketing on the Web

 
 
 

Sports Marketing 2.0

Giants fans “like’ the team to reveal daily videos at Super Bowl

Some sports teams know how to trigger a frenzy on social channels before big games…and the NY Giants are one such team! The Giant’s plans leading up to Super Bowl XLVI should inspire marketers looking for ways to engage users in social media as well. Leading up to 2008’s Super Bowl, NY Giants DB Sam [...]

What about “milliennial” sports fans?

I stumbled on this great infographic (“How social media influences Millennials shopping decisions” from eConsultancy. We’re finding similar differences in ticket purchasing behavior between younger, tech savvy vs. older, less-tech savvy sports fans. Watch for more on this in our next round of Social Sports Poll releases.

What if your Facebook fans were really worth a dollar?

Caption: After re-purposing CAPTCHA so each human-typed response helps digitize books, Luis von Ahn wondered how else to use small contributions by many on the Internet for greater good. At TEDxCMU, he shares how his ambitious new project, Duolingo, will help millions learn a new language while translating the Web quickly and accurately -- all [...]

A few thoughts on 2012 and the future of mobile & social media in sports

It’s impossible for me to predict what will happen in sports / social media in 2012 since there are so many variables in the mix. Hardware keeps changing, software keeps changing and user behaviors keep changing. Will rapid pace of change ever slow? Or are we going to live in a constant state of flux [...]

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