Re-thinking sports marketing now that fans are in charge
This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com
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Asian Sport Business Round Up 5th Feb 2012
January ends and February starts off with the spotlight on India with announcements in cricket, soccer and the new US football league while talks have again broken off in the long-awaited Mayweather-Pacquiao mega-fight.The major Indian beer brand, Kingfisher is sponsoring English amateur cricket in a bid to raise its international profile and to compete with rival brewery Cobra Beer.The initiative starts next month with the Kingfisher Quiz and Curry Night which invites amateur cricket clubs to…See More
Blog post by Callum
Kenneth Pordon shared a profile on Facebook
Kenneth Pordon updated their profile
Rik Burger updated their profile
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Digital Fan Marketing Summit - New York
by Pat Coyle Added June 14, 2011 at 11:24am
Join us in London on 27 March 2012 for Fanographie
Enjoy these photos from DFM11-SF
Following events in LA and NYC, the Digital Fan Marketing Summit made its third and final stop of the year in San Francisco on October 11. Over 100 digital media executives from sports, music, games, TV and movie industries attended. Below are a few snapshots from a fact-filled and fun-filled day in the Bay area.
Find more photos like this on Sports Marketing 2.0
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Blog Posts
Asian Sport Business Round Up 5th Feb 2012
January ends and February starts off with the spotlight on India with announcements in cricket, soccer and the new US football league while talks have again broken off in the long-awaited Mayweather-Pacquiao mega-fight.
The major Indian beer brand, Kingfisher is sponsoring English amateur cricket in a bid to raise its international profile and to compete with rival brewery Cobra Beer.
The initiative starts next month with the Kingfisher Quiz and Curry Night which invites amateur…
Posted by Callum on February 5, 2012 at 12:27am
Asian Sport Business Round Up
China dominated the news this week with announcements in sponsorships, venue management and marketing.
The Chinese car maker GAC Group has increased its sports sponsorship portfolio in a deal with the International Table Tennis Federation. The company previously title-sponsored the 2011 version of the World Championships in Rotterdam.
The arrangement will allow the ITTF to offer an overall prize of USD $2.5 million for the new world tour as well as another $1 million for the…
Posted by Callum on January 21, 2012 at 10:00pm
Asian Sport Business Round Up 8th Jan 2012
Air Asia started off the year with a busy week announcing deals in F1 racing and Premier League soccer.
The low-cost carrier will invest almost RM 6.5 million in the Grand Prix racing team Caterham F1 for advertising and PR activities.
CEO & spokesperson Tony Fernandes told a media outlet in Kuala Lumpur he wants to spruce up the airline’s image; to elevate its brand perception to that of a high-end technology product associated with F1…
Posted by Callum on January 9, 2012 at 2:51pm
Game, Set, Fans: 10 Sports Marketing Trends for 2012
Hi everyone! This is a brand-new sports marketing trend report. It breaks down 10 key sports marketing trends for 2012 inluding best practice from around the world and brief case studies. Enjoy!
ContinuePosted by Tomas Janca on January 2, 2012 at 3:30am
Events
Sports Marketing on the Web
Groups
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Sport Management in the …
38 members
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Ethnic/Multicultural Spo…
37 members
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Sports Marketing WYS?
1 member
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Pro Athletes
32 members
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Fantasy Sports Business
37 members
Forum
The Ultimate Sports Social Media Job - Persons Interested?
Started by Brian Gainor in Job Openings Jan 20.
What are the best sporting team brand story videos you have seen?
Started by Nick Truelson in Sponsorship Strategy Dec 19, 2011.
Puma gain ground in football sponsorship and endorsement
Started by Diego Valdés Rendón in Sponsorship Strategy Oct 16, 2011.
Come Tap Into SponsorPitch's Sponsorship Intelligence Network 1 Reply
Started by Kris in Sponsorship Strategy. Last reply by Kris Jul 21, 2011.
How should teams handle negative fan feedback in social media? 8 Replies
Started by Tim McGarry in Web 2.0 general ideas. Last reply by Steve Harbula Jul 14, 2011.
Sports Marketing 2.0
Giants fans “like’ the team to reveal daily videos at Super Bowl
Some sports teams know how to trigger a frenzy on social channels before big games…and the NY Giants are one such team! The Giant’s plans leading up to Super Bowl XLVI should inspire marketers looking for ways to engage users in social media as well. Leading up to 2008’s Super Bowl, NY Giants DB Sam [...]What about “milliennial” sports fans?
I stumbled on this great infographic (“How social media influences Millennials shopping decisions” from eConsultancy. We’re finding similar differences in ticket purchasing behavior between younger, tech savvy vs. older, less-tech savvy sports fans. Watch for more on this in our next round of Social Sports Poll releases.What if your Facebook fans were really worth a dollar?
Caption: After re-purposing CAPTCHA so each human-typed response helps digitize books, Luis von Ahn wondered how else to use small contributions by many on the Internet for greater good. At TEDxCMU, he shares how his ambitious new project, Duolingo, will help millions learn a new language while translating the Web quickly and accurately -- all [...]A few thoughts on 2012 and the future of mobile & social media in sports
It’s impossible for me to predict what will happen in sports / social media in 2012 since there are so many variables in the mix. Hardware keeps changing, software keeps changing and user behaviors keep changing. Will rapid pace of change ever slow? Or are we going to live in a constant state of flux [...]© 2012 Created by Pat Coyle.
