Re-thinking sports marketing now that fans are in charge
This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com
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Photos
ATT Park
by Maureen Williams Added April 11, 2008 at 2:08pm
VIP Summits San Francisco and Chicago sponsors
by Maureen Williams Added April 9, 2008 at 11:29am
Team Digital Summits Conclude in Palo Alto
A small group of Sports 2.0 members relax at a patio bar after the Team Digital Business Summit on June 4. The California stop was the final for this series of summits. Look for at least one more Sports 2.0 event in 2009, probably New York or LA in the Fall.
Blog Posts
Larry Weisman Joins Redskins Media
-Shripal
Larry Weisman Joins Redskins Media
Source: redskins.com
LOUDOUN COUNTY, VA. — The Washington Redskins announced today that Larry Weisman has left USA Today to become Editorial Director of the Redskins Media Department. Weisman will start on July 20.
Weisman comes to the Redskins with an extensive background covering professional football. In his 33 years as a professional sports writer, Weisman has authored more than 5,000 published sto… Continue
Posted by Shripal Shah on July 2, 2009 at 1:22am
Episode 011: NACDA & 2 New Facebook Features
This week we discuss the buzz from this years NACDA convention, and share 2 new Facebook features in our quick tip. Share your teams facebook activity outside of facebook with the "everyone" feature and stream your teams live events with facebook integration - let your viewers chat, post, and share the video stream with their friends in real-time.
Watch more at rowshow.com… Continue
Posted by Jonathan Dusing on June 30, 2009 at 10:17pm
USAfootballTour.com featured on Creattica.com design directory
Take a look. Make it a favorite. Go VPV!
Posted by Anshey Bhatia on June 25, 2009 at 11:05am — 1 Comment
Episode 010: How to Monetize your Twitter Feed
This week we show how you can charge for a premium twitter feed using Super Chirp. Also in the news we update the Tony Larussa "scandal", Twitter use statistics, the new age of Yankee video streaming, High School stadium naming rights, and THE Ohio state goes PDF only on their media guides. See you next week from NACDA
Watch more at ROWSHOW.COM… Continue
Posted by Jonathan Dusing on June 22, 2009 at 11:23pm
how to fill you role of sports marketing expert in dijon
My background is in sports marketing including F1 and sports in general having worked for Octagon.
Now I am back in my town at 32 because I want to be near the family and in France all except Paris means quality of life.
I came up with a tool to capture spectators at an even, working out at finding partners to get this going, all I found was from private companies to regional government agencies, a soprano style to push back non native of Burgundy. I even had the Burgundy brand asking… Continue
Posted by Emmanuel Goussot on June 21, 2009 at 5:30am
Events
July 3
Friday
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Camping World Grand Prix at The Glen
July 3, 2009 at 8am to July 5, 2009 at 3:30pm – Watkins Glen International
Sports Marketing on the Web
Nicklas Lidstrom, online car salesman
MediaPost's sports marketing blogger, Ryan Steelberg, reports that Red Wings captain Nicklas Lidstrom garnered an endorsement deal of sorts during the Stanley Cup Finals: June 30, MediaPost: Endorsement deals remain primarily open to a select few superstars, offered only by...KFC Searches for the Next 'Hitmaker'
Contest invites aspiring artists to submit songs for a shot at prizes and national exposure.
MasterCard's Summer Promo Touts 'Priceless' Jeans
Effort features pop-culture icons like Marlon Brando and Marilyn Monroe sporting denim.
Dr Pepper to Dangle EA Downloads
Codes on Dr Pepper products will unlock exclusive EA content for 'The Sims 3' and other titles.
'Wow! Wow! Wubbzy!' Attacks Supermarket Aisle
Nick Jr.’s animated series partners with five packaged goods brands including Minute Rice.
Burger King 'Transforms' Menu, Packaging for Movie Promo
Fast feeder intros 'Transformers' scratch-off game, new BK BBQ Stackticon menu items.
NFL Taps Grey for Branding Blitz
The league calls for a unified branding initiative set to break in July in advance of the season's kickoff.
Dew Fuels Up with 'World of Warcraft'
PepsiCo-owned brand launched two limited-edition line extensions inspired by online game.
Verizon Offers 99 Cent NYC Cab Rides
Guerilla marketing effort is meant to raise awareness of service provider's prepaid cellular plans.
Pepsi Max Goes on Tour
'Fantasy World' trailer will visit male-oriented events offering beverage samples, poker games.
Groups
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Ticket Sales
14 members
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Sport Driven
1 member
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Twitter Sports Connect
4 members
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Search and Social Mark...
13 members
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Sports Social Networks
143 members
Forum
Sponsorship Sales role
Hi, I am looking for someone to pull some sponsorship deals together for www.heavensgame.com with companies in the UK & USA. At present the role would be part time and commission based. If y...
Started by Jeremy Beynon in Sponsorship Strategy Jun 29.
F1 scandal 2 Replies
What is your opinion about the new F1 scandal? Do you think that everything will end up with having a brand new competition? What will the TV channels do?
Tagged: F1
Started by Stanescu Simona in Sponsorship Strategy. Last reply by Stanescu Simona Jun 25.
What are the main problems in sports marketing in your area? 3 Replies
In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" problems are: the lack of money, the decline of birth rate,...
Started by Stanescu Simona in Web 2.0 general ideas. Last reply by Stanescu Simona Jun 25.
Agencies 1 Reply
Wondering if anyone has any strategies for securing agency buys online? Are they only looking for display and search inventory? Is there a particular way to go about engaging them? Thanks, Simon
Started by Simon in Sponsorship Strategy. Last reply by Shripal Shah Jun 12.
Looking for Sports Marketing/Sponsorship Best Practices?
You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch new partners! http://is.gd/GJ49
Tagged: practices, sponsorship, best, business, marketing
Started by Brian Gainor in Sponsorship Strategy May 27.
Sports Marketing 2.0
Sports fans like to play games with eachother, online and off
When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together… Just this piece in Forbes written by Peter Daboll, CEO of Bunchball. He does a better job than I explaining game mechanics. I think this is an [...]NFL.com grows 153% during DRAFT
Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their [...]How sports teams make money online
I am excited to announce that Sports Marketing 2.0 is holding a series of three, regional conferences to help professional, minor league and college teams generate revenue from digital channels (Web, E mail, Video, Social Media) Follow the registration links below to read more information for each event. We’ve got a great cross-section of speakers from [...]ESPN Launches “Blog Buzz”
ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She’s got a million clients and even more great stories to tell. If you’d like to hear some of them, you should join us at our Team Digital [...]© 2009 Created by Pat Coyle
