Re-thinking sports marketing now that fans are in charge
This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com
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by Jonathan P. Oppold Added January 9, 2010 at 3:57am
Sports Law Handbook
by Sports Law Handbook Added December 8, 2009 at 4:55pm
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Blog Posts
Marketing Best Practices for Sports Organizations
Ongoing Challenges for Sports Groups
Families today have an increasing choice of recreation activities to choose from. There are more activities available than ever before and more and more service providers competing against each other. In order to survive and grow in increasingly competitive sports and recreation markets, your sports organization must find efficient ways to retain e… Continue
Posted by ian McClurg on February 4, 2010 at 2:56pm
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa.
“If the sports business doesn’t measure then we will have a serious problem. The sports properties that w… Continue
Posted by Eamonn Watson on February 4, 2010 at 7:51am
What Properties Can Do to Ensure Sponsorship ROI
Originally posted at www.sponsorship.com/r
… ContinuePosted by Rob Campbell on January 27, 2010 at 3:30pm
Despite woe, A-Rod declared MLB's best in 09 season
Rodriguez popularly known as A-Rod lead the Yankees to its 27th World Series title since 2000.
The award is extra-special for Rodriguez since the past MLB season had been a tough year for him as a professional baseball player.
Before the MLB season started, A-Rod was embroiled in a controversy after he admitted usi… Continue
Posted by Robert Wills on January 27, 2010 at 12:58am
EPL and ManU is going to set football back
Ridiculous!
Posted by Jay Kemp on January 18, 2010 at 5:28pm
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Sports Marketing on the Web
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The European perspective
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Discussion Forum
Sponsorship Proposal 2 Replies
I own a sports consulting business in the college recruiting field. However my 8 year old son is becoming a very accomplished quarter midget racer. I sent a note to the motor oil company detailing ho…
Started by Bob Swank. Last reply by Jay Kemp Nov. 4, 2009.
Motor Sports 'Center'
Hi I'm trying to build up a number of 'centers' as part of the global sport & exercise community at iStadia.com. One of these is the motor sports center. If there are any bloggers or people wit…
Tagged: networking, community, sports, motor
Started by Rob Robson Jan. 19, 2009.
In need of sponsors for a web reality series
Hello, My name is Mark Heller and I am the CEO of Diehard101.com. We are launching on July 1st and one of the things we are going to do is develop, shoot and promote an 8 episode web reality series…
Tagged: web reality show, nascar reality, diehard101.com
Started by Mark Heller Jun. 11, 2008.
Jeff Gordon Named NASCAR 09 Cover Athlete (3/12/08)
Jeff Gordon is a NASCAR icon, one of NASCAR's most celebrated drivers with a 6th-place ranking all-time in Cup Series wins (with 81) and a four-time Sprint Cup Series champion. Now he's chalking up a…
Tagged: ea, jeff, gordon, sports, nascar
Started by Evan Frankel Mar. 17, 2008.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
