Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Sports CRM Summit 2011

Event Details

Sports CRM Summit 2011

Time: June 9, 2011 from 9am to 5pm
Location: Emirates Stadium, London
City/Town: London
Website or Map: http://www.goodform.info
Phone: 0044 (0) 1926 458180
Event Type: sports, crm, summit
Organized By: Jennie Spillane
Latest Activity: Feb 7, 2011

Export to Outlook or iCal (.ics)

Event Description

70% of UK sports organisations don’t know who their customers are, where they are, how much they’re worth or how to communicate with them effectively. The Sports CRM Summit is helping to change that statistic.

 

Building on the success of The Sports CRM Summit 2010, this year’s event will go even further and deeper in allowing sports industry professionals to tackle the very latest developments in CRM. A unique event, with content geared specifically to the sports industry, it’s a must for those seeking to understand and engage closely with their customers, increase revenue and maximise marketing activity to achieve greater ROI. 

………………………………………………………………………………………..

 

* Presentations from keynote speakers profiling real-life experiences of CRM in the sports industry and best practice from outside the industry.

* Interactive workshops tailored to different stages of the CRM journey to ensure relevancy to all delegates.

* Networking opportunities with other sports professionals facilitating the sharing of best practice and industry. knowledge.

* Q&A session with the speakers panel

* Free, optional tour of the magnificent Emirates Stadium

Comment Wall

Comment

RSVP for Sports CRM Summit 2011 to add comments!

Join Sports Marketing 2.0

Attending (1)

Sports Marketing 2.0

Heading to Italy for Fan Experience Forum

I’m getting ready to head over to Turin, Italy for the Stadium Business Summit and Fan Experience Forum. The Stadium Business Summit runs May 14-16, and the Fan Experience Forum is a one-day event on May 16. I’m particularly excited about these events for several reasons: First, the theme of the Stadium Business Summit is [...]

MLS Digital unveils new social, mobile local strategies for 2012

I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS’ new “Kick TV” channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital [...]

New York Giants fans flock to unlock Super Bowl videos

I got a chance recently to catch up with Nilay Shah, director of digital media for the Giants. In the video interview below Nilay shares details of the Giant’s social media programing around the Super Bowl. Lots of great ideas here for teams and sponsors alike. After we spoke, Nilay shared with me a document [...]

All sports fans are NOT created equal

I delivered this presentation yesterday in LA at an event hosted by ExactTarget. Some pretty surprising data inside about the value of social fans, email subscribers and female fans. Enoy! All Sports Fans are NOT created equal View more PowerPoint from Pat Coyle If you want to learn more about digital fan marketing, please join [...]

Toronto FC invites fans to vie for “Dream Job” via Facebook promo

Pat Coyle interviews John McCauley, Senior Director of Digital, Maple Leaf Sports & Entertainment I recently caught up with John McCauley of MLSE. I got a chance to ask him about a cool promotion underway at Toronto FC, the local MLS club . It seems the TFC is recruiting a new “on camera” talent from [...]

© 2012   Created by Pat Coyle.

Badges  |  Report an Issue  |  Terms of Service