Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Sponsorship Strategy

This thread is where we can share and discuss case studies, research, theories and opinions about how to build brands using Web 2.0 in the sports market and beyond

 99 May 17
Advice for a new Sports & Entertainment Marketing company
by Kevin Anderson

About Sports Marketing 2.0 - news from the admin

This is a general thread where we can discuss the overall goals and opportunities for this community

 36 No activity yet

Killer Apps

This is where you'll see our friends from the tech world bring the latest and coolest ideas and applications, and we'll discuss ways to apply to sports marketing

 27 May 18, 2011
Reply by Steve Harbula

Web 2.0 general ideas

Share what you're finding in the general marketing world

 54 Jul 14, 2011
Reply by Steve Harbula

Big Media Digital Strategy

We've been watching as newspapers have (mainly) struggled as digital has ravaged the core biz. What about TV? Radio? Who will make it over the chasm and who won't?

 17 May 6, 2011
Reply by Tim McGarry

Job Openings

If you're hiring in the sports / digital medial realm, this is the place to post your openings

 6 Jan 19
The Ultimate Sports Social Media Job - Persons Interested?
by Brian Gainor

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Advice for a new Sports & Entertainment Marketing company

Started by Kevin Anderson in Sponsorship Strategy May 17.

The Ultimate Sports Social Media Job - Persons Interested?

Started by Brian Gainor in Job Openings Jan 19.

What are the best sporting team brand story videos you have seen?

Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.

Puma gain ground in football sponsorship and endorsement

Started by Diego Valdés Rendón in Sponsorship Strategy Oct 16, 2011.

Come Tap Into SponsorPitch's Sponsorship Intelligence Network 1 Reply

Started by Kris in Sponsorship Strategy. Last reply by Kris Jul 21, 2011.

Sports Marketing 2.0

Heading to Italy for Fan Experience Forum

I’m getting ready to head over to Turin, Italy for the Stadium Business Summit and Fan Experience Forum. The Stadium Business Summit runs May 14-16, and the Fan Experience Forum is a one-day event on May 16. I’m particularly excited about these events for several reasons: First, the theme of the Stadium Business Summit is [...]

MLS Digital unveils new social, mobile local strategies for 2012

I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS’ new “Kick TV” channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital [...]

New York Giants fans flock to unlock Super Bowl videos

I got a chance recently to catch up with Nilay Shah, director of digital media for the Giants. In the video interview below Nilay shares details of the Giant’s social media programing around the Super Bowl. Lots of great ideas here for teams and sponsors alike. After we spoke, Nilay shared with me a document [...]

All sports fans are NOT created equal

I delivered this presentation yesterday in LA at an event hosted by ExactTarget. Some pretty surprising data inside about the value of social fans, email subscribers and female fans. Enoy! All Sports Fans are NOT created equal View more PowerPoint from Pat Coyle If you want to learn more about digital fan marketing, please join [...]

Toronto FC invites fans to vie for “Dream Job” via Facebook promo

Pat Coyle interviews John McCauley, Senior Director of Digital, Maple Leaf Sports & Entertainment I recently caught up with John McCauley of MLSE. I got a chance to ask him about a cool promotion underway at Toronto FC, the local MLS club . It seems the TFC is recruiting a new “on camera” talent from [...]

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