Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Job Openings (6)

Discussions Replies Latest Activity

The Ultimate Sports Social Media Job - Persons Interested?

I wanted to take a quick moment to share some details about an exciting new sports social media related contest we launched with XFINITY in…

Started by Brian Gainor

0 Jan 19

A Spanish football club`s venture for released players

I am working on an excting project nextstars at http://www.racingportuense.es/. Sponsors, advertisers and investors have a chance of gettin…

Started by John Gontier

0 Jun 16, 2010

paid seasonal opportunity with the Chicago Bulls (Chicagoland/NWI)

This is probably one of the coolest jobs in chicago (next to mine, that is). Please follow the link and the instructions contained therein;…

Started by De Borah Wells

0 Jun 11, 2010

Operations Internships Available

The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texa…

Started by Mike Lieberman

0 Mar 10, 2010

C.H.A.M.P.S. Looking to Network/Partner w/ related Businesses & Individuals

My name is Mark Gleason. We're looking to network/partner with sports related businesses and individuals to increase our client base and to…

Started by Mark Gleason

11 Feb 8, 2010
Reply by Mark Gleason

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi

0 Nov 2, 2009

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Sports Marketing 2.0

Heading to Italy for Fan Experience Forum

I’m getting ready to head over to Turin, Italy for the Stadium Business Summit and Fan Experience Forum. The Stadium Business Summit runs May 14-16, and the Fan Experience Forum is a one-day event on May 16. I’m particularly excited about these events for several reasons: First, the theme of the Stadium Business Summit is [...]

MLS Digital unveils new social, mobile local strategies for 2012

I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS’ new “Kick TV” channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital [...]

New York Giants fans flock to unlock Super Bowl videos

I got a chance recently to catch up with Nilay Shah, director of digital media for the Giants. In the video interview below Nilay shares details of the Giant’s social media programing around the Super Bowl. Lots of great ideas here for teams and sponsors alike. After we spoke, Nilay shared with me a document [...]

All sports fans are NOT created equal

I delivered this presentation yesterday in LA at an event hosted by ExactTarget. Some pretty surprising data inside about the value of social fans, email subscribers and female fans. Enoy! All Sports Fans are NOT created equal View more PowerPoint from Pat Coyle If you want to learn more about digital fan marketing, please join [...]

Toronto FC invites fans to vie for “Dream Job” via Facebook promo

Pat Coyle interviews John McCauley, Senior Director of Digital, Maple Leaf Sports & Entertainment I recently caught up with John McCauley of MLSE. I got a chance to ask him about a cool promotion underway at Toronto FC, the local MLS club . It seems the TFC is recruiting a new “on camera” talent from [...]

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