Re-thinking sports marketing now that fans are in charge
Killer Apps (12)
| Discussions | Replies | Latest Activity |
|---|---|---|
How are golfers and golf courses using social media & mobile?I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being bes… Started by Pat Coyle |
20 |
Nov. 16, 2009 Reply by Miklós Breitner |
In-Stadium Smart Phone Usage DataHi, all. I was wondering if anyone had or came across data showing current and/or projected smart phone usage by spectators in pro stadiums… Started by Austin Hurwitz |
0 | Jul. 27, 2009 |
Fan stories as marketingI recently made a post about capturing a very specific form of user-generated content - Fan Stories. Here is the post: http://sportsmarketi… Started by Chad Bockius |
1 |
Apr. 30, 2009 Reply by Jonathan Dusing |
Fantastic Fan Interaction - Fanaticam!Fanaticam has developed a turn-key digital media marketing video system that teams can use to give their fans a unique, high-value game-day… Started by Gary P. |
0 | Apr. 17, 2009 |
Like a "Twitter with prediction games for live major sporting events" - Calling All Seasoned Sponsorship Sales Pros with strong brand/agency relationships.KlickSports.com - a new Web 2.0 company - founded in 2006 - has a very unique live game offering for March Madness (and many other major sp… Started by Kent Jordan |
0 | Jan. 19, 2009 |
Crowdsourcing, Community, & CompetitionLot of Buzz words these days, Community & Crowdsourcing being 2 of the biggest without a doubt. However, it's the methodology to extrac… Started by Clinton |
0 | Jan. 7, 2009 |
Looking for feedback: iPhone, widgets (Cerado Ventana)Hi, all. Would love some feedback. We've developed a service that lets an individual rapidly create, deploy and manage mobile-based apps an… Started by Christopher Carfi |
1 |
Dec. 16, 2008 Reply by Christopher Carfi |
Nike should create a Nikeplus app for the iPhone 3GWith the 3G & GPS possibillities of the new iPhone, Nike should be working hard to create an app for its Nikeplus platform. Now, others… Started by Gijsbregt Brouwer |
2 |
Aug. 22, 2008 Reply by Gijsbregt Brouwer |
Fans' opinions in scouting and drafting processesDo you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term he… Started by Kiko Suarez |
1 |
Aug. 22, 2008 Reply by Tim Horton |
New Sports News ApplicationHey everyone, So I wanted to share my sports app with everyone and get some feedback. The sports app is: FanBoom.com and the idea behind… Started by Jake Rutter |
9 |
Jul. 23, 2008 Reply by Jeremy Beynon |
Groups
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Sport Managment Educators
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Search and Social Market…
23 members
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Marketing Software for S…
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The European perspective
56 members
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Sports Reporters
21 members
Forum
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
