Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Web 2.0 general ideas (41)

Discussions Replies Latest Activity
Ashley Read

What are the biggest issues affecting grassroots sports?

Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting gr…

Started by Ashley Read

0 Feb 3
Ivan Usera

Sports Marketing 2.0 Conference

Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding…

Started by Ivan Usera

0 Jan 13
Stanescu Simona

What are the main problems in sports marketing in your area?

In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" p…

Started by Stanescu Simona

4 Jan 9
Reply by Jonathan P. Oppold
wxjunkie

Twitter

I'm anxious to see how Twitter will be used in the sports biz world. We don't yet know what it will become, because it hasn't scaled to the…

Started by wxjunkie

10 Dec. 26, 2009
Reply by Rob Robson
Andrew McConachie

Social Media within Football (Soccer) - is there a place for it?

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such o…

Started by Andrew McConachie

11 Dec. 21, 2009
Reply by Andrew McConachie
Ashley Read

Fund Sport - Grassroots sports blog

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We…

Started by Ashley Read

10 Nov. 24, 2009
Reply by Ashley Read
Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly,…

Started by Mark Gleason

0 Nov. 6, 2009
L.J. Barna

New York Knicks on Tumblr

Hi! Tumblr is a micro-blog service, which a little background is pressed. This is a complex micro blog: entry writing, photo, video and aud…

Started by L.J. Barna

0 Aug. 28, 2009
Heather Shore

Albuquerque Tbirds - End of Season Specials

Click here to read about fan specials for the last two Tbirds home games...

Started by Heather Shore

0 Mar. 30, 2009
Pat Coyle

Should sports teams partner with local media to share content?

There is a movement afoot among media companies to share content in order to save money and cover more news. Got us thinking...this might w…

Started by Pat Coyle

2 Mar. 26, 2009
Reply by Marti Funk

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Discussion Forum

Bob Swank

Sponsorship Proposal 2 Replies

I own a sports consulting business in the college recruiting field. However my 8 year old son is becoming a very accomplished quarter midget racer. I sent a note to the motor oil company detailing ho…

Started by Bob Swank. Last reply by Jay Kemp Nov. 4, 2009.

Rob Robson

Motor Sports 'Center'

Hi I'm trying to build up a number of 'centers' as part of the global sport & exercise community at iStadia.com. One of these is the motor sports center. If there are any bloggers or people wit…

Tagged: networking, community, sports, motor

Started by Rob Robson Jan. 19, 2009.

Mark Heller

In need of sponsors for a web reality series

Hello, My name is Mark Heller and I am the CEO of Diehard101.com. We are launching on July 1st and one of the things we are going to do is develop, shoot and promote an 8 episode web reality series…

Tagged: web reality show, nascar reality, diehard101.com

Started by Mark Heller Jun. 11, 2008.

Evan Frankel

Jeff Gordon Named NASCAR 09 Cover Athlete (3/12/08)

Jeff Gordon is a NASCAR icon, one of NASCAR's most celebrated drivers with a 6th-place ranking all-time in Cup Series wins (with 81) and a four-time Sprint Cup Series champion. Now he's chalking up a…

Tagged: ea, jeff, gordon, sports, nascar

Started by Evan Frankel Mar. 17, 2008.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

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