Re-thinking sports marketing now that fans are in charge
Web 2.0 general ideas (54)
| Discussions | Replies | Latest Activity |
|---|---|---|
 How should teams handle negative fan feedback in social media?The sports 2.0 world is so exciting because the fans now have a prominent voice. As Lauren Pasquale (@pasquale1022) of the US Olympic Comm… Started by Tim McGarry |
8 |
Jul 14, 2011 Reply by Steve Harbula |
Which social media 'category' will see the most growth within the sports industry?I recently came across this infographic from FredCavazza.net, which maps the Social Media Landscape in 2011. The image not only captures t… Started by Tim McGarry |
0 | Jun 3, 2011 |
When it comes to social media, how should leagues monitor their athletes?There has been a lot of talk recently about leagues regulating athletes’ use of social media. The UFC, for example, is offering bonuses to… Started by Tim McGarry |
0 | May 26, 2011 |
Twitter vs. Facebook: If you could only select one as a tool to reach fans, which would you choose?Twitter and Facebook are unique marketing platforms that target unique demographics. I recently came across a nice infographic from digita… Started by Tim McGarry |
2 |
May 12, 2011 Reply by Jay Kemp |
What can we learn from international soccer?Kris Gotsch recently posted a nice write-up about FC Barcelona, the first team to reach the 10 million ‘Likes’ mark on Facebook (here). It… Started by Tim McGarry |
0 | Mar 2, 2011 |
 Sports Check in. How Many Sites Are Out There?So there are generic check in websites like Foursquare and Facebook Places but where are all the Sports specific check in websites? Let us… Started by Stewart Whicker |
0 | Feb 21, 2011 |
 What are your Sports 2.0 predictions for 2011?Which technologies, trends, people or products will make the biggest impact on the digital sports marketing world in 2011? What's got your… Started by Pat Coyle |
0 | Dec 20, 2010 |
 A Koch and a smileSweden's Carin Koch carded two eagles and five birdies to take the lead on eight under par after three rounds in the Chrysler Open. Fellow… Started by jason wong |
0 | Oct 2, 2010 |
Mizuno JPX AD Golf Clubs For SaleLeonard however, golf course equipment has declined to enter the war of words. "I'm not going to read it, I'm not going to talk about it,"… Started by jason wong |
0 | Oct 2, 2010 |
Ping K15 Golf Clubs For SaleJames wrote: "Calls himself a man of god? That was the most disgraceful thing I have seen in my life". Referring to the incident where Lehm… Started by jason wong |
0 | Oct 2, 2010 |
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Sports Marketing 2.0
Heading to Italy for Fan Experience Forum
I’m getting ready to head over to Turin, Italy for the Stadium Business Summit and Fan Experience Forum. The Stadium Business Summit runs May 14-16, and the Fan Experience Forum is a one-day event on May 16. I’m particularly excited about these events for several reasons: First, the theme of the Stadium Business Summit is [...]MLS Digital unveils new social, mobile local strategies for 2012
I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS’ new “Kick TV” channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital [...]New York Giants fans flock to unlock Super Bowl videos
I got a chance recently to catch up with Nilay Shah, director of digital media for the Giants. In the video interview below Nilay shares details of the Giant’s social media programing around the Super Bowl. Lots of great ideas here for teams and sponsors alike. After we spoke, Nilay shared with me a document [...]All sports fans are NOT created equal
I delivered this presentation yesterday in LA at an event hosted by ExactTarget. Some pretty surprising data inside about the value of social fans, email subscribers and female fans. Enoy! All Sports Fans are NOT created equal View more PowerPoint from Pat Coyle If you want to learn more about digital fan marketing, please join [...]Toronto FC invites fans to vie for “Dream Job” via Facebook promo
Pat Coyle interviews John McCauley, Senior Director of Digital, Maple Leaf Sports & Entertainment I recently caught up with John McCauley of MLSE. I got a chance to ask him about a cool promotion underway at Toronto FC, the local MLS club . It seems the TFC is recruiting a new “on camera” talent from [...]© 2012 Created by Pat Coyle.
