Re-thinking sports marketing now that fans are in charge
All Discussions Tagged 'social' (8)
| Discussions | Replies | Latest Activity |
|---|---|---|
I'm anxious to see how Twitter will be used in the sports biz world. We don't yet know what it will become, because it hasn't scaled to the… Started by wxjunkie |
10 |
Dec. 26, 2009 Reply by Rob Robson |
Can fantasy biz survive without social media?Can fantasy biz survive without social media? Share your thoughts here This question is inspired by Sports 2.0 member, Scott Philp, who pu… Started by Pat Coyle |
10 |
Nov. 2, 2009 Reply by Bob Gaudreau |
What makes web communities appealing to SponsorsAll, Recently I have been working with our sales team on trying to educate them on what would draw a sponsor to a Sport Community. I was… Started by Paul Marsh |
16 |
Jan. 21, 2009 Reply by wxjunkie |
Zoosse, the Athlete Community /Sports Portal just launched!And we are encouraging everyone to join www.zoosse.com, check it out and give us feedback. We are also looking for some Angel/growth invest… Started by Greg Burton |
0 | Nov. 25, 2008 |
Fans' opinions in scouting and drafting processesDo you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term he… Started by Kiko Suarez |
1 |
Aug. 22, 2008 Reply by Tim Horton |
My Perdictions for 2008 in Social Media "Why All the Buzz?"The Future of the Online World: “48% of Advertisers will invest in marketing on social networking channels. Last year about 38% were messa… Started by Gary Hall |
0 | Feb. 5, 2008 |
Have you heard of "Social Technographics"?How would it change your online marketing strategy if you knew how your customers use social media? That's the essential question asked by… Started by Pat Coyle |
0 | Jan. 9, 2008 |
Facebook & MySpace lead in size, but do smaller networks lead in engagement?Interesting WaPo article about companies increasing ad dollars spent on niche social networks. We saw how fast brands like Coke ran away f… Started by Mark Phillip |
2 |
Jan. 6, 2008 Reply by Pat Coyle |
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Discussion Forum
Sponsorship Proposal 2 Replies
I own a sports consulting business in the college recruiting field. However my 8 year old son is becoming a very accomplished quarter midget racer. I sent a note to the motor oil company detailing ho…
Started by Bob Swank. Last reply by Jay Kemp Nov. 4, 2009.
Motor Sports 'Center'
Hi I'm trying to build up a number of 'centers' as part of the global sport & exercise community at iStadia.com. One of these is the motor sports center. If there are any bloggers or people wit…
Tagged: networking, community, sports, motor
Started by Rob Robson Jan. 19, 2009.
In need of sponsors for a web reality series
Hello, My name is Mark Heller and I am the CEO of Diehard101.com. We are launching on July 1st and one of the things we are going to do is develop, shoot and promote an 8 episode web reality series…
Tagged: web reality show, nascar reality, diehard101.com
Started by Mark Heller Jun. 11, 2008.
Jeff Gordon Named NASCAR 09 Cover Athlete (3/12/08)
Jeff Gordon is a NASCAR icon, one of NASCAR's most celebrated drivers with a 6th-place ranking all-time in Cup Series wins (with 81) and a four-time Sprint Cup Series champion. Now he's chalking up a…
Tagged: ea, jeff, gordon, sports, nascar
Started by Evan Frankel Mar. 17, 2008.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
