Re-thinking sports marketing now that fans are in charge
All Discussions Tagged 'sponsorship' (18)
| Discussions | Replies | Latest Activity |
|---|---|---|
Sponsors Call Time On Sport’s Smoke And Mirrors StoryTime is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fa… Started by Eamonn Watson |
0 | Feb 4 |
Looking for New Sponsorship/Marketing Ideas?You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new… Started by Brian Gainor |
1 |
Jan 29 Reply by Kensel Tracy |
Fund Sport - Grassroots sports blogWe're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We… Started by Ashley Read |
10 |
Nov. 24, 2009 Reply by Ashley Read |
Can fantasy biz survive without social media?Can fantasy biz survive without social media? Share your thoughts here This question is inspired by Sports 2.0 member, Scott Philp, who pu… Started by Pat Coyle |
10 |
Nov. 2, 2009 Reply by Bob Gaudreau |
Check Out Some New Sports Marketing Ideas Here!Looking for creative sports marketing ideas? Check out the new October Issue of the Partnership Activation 2.0 Newsletter. The issue includ… Started by Brian Gainor |
0 | Oct. 23, 2009 |
About Sports Marketing 2.0About SM 2.0 I started this site on a shoestring (with the help of my marketing / technology guru, Doug Karr), so that professional sports… Started by Pat Coyle |
2 |
Oct. 2, 2009 Reply by Keith Masavage |
Looking for New Sports Business Ideas and Trends?You may want to check out the new September Issue of the Partnership Activation 2.0 Newsletter (attached). The newsletter details tons of n… Started by Brian Gainor |
0 | Sep. 25, 2009 |
When Is A Smile NOT Free? Sports Marketing Fan Photo FactsOne of the most engaging and well received game-day and event offerings teams can provide their fans/attendees is a 'Fan Photo' give-away p… Started by Gary P. |
3 |
Jun. 12, 2009 Reply by Shripal Shah |
Looking for Sports Marketing/Sponsorship Best Practices?You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch n… Started by Brian Gainor |
0 | May. 27, 2009 |
SponsorPitch Launches Beta - Invite Codes ComingHello everyone... Last Friday, we rolled out the first version of SponsorPitch.com (which is a closed beta). Since announcing our plan las… Started by Kris |
3 |
Dec. 15, 2008 Reply by Kris |
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Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
