Re-thinking sports marketing now that fans are in charge
All Discussions Tagged 'sports' (31)
| Discussions | Replies | Latest Activity |
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Looking for New Sponsorship/Marketing Ideas?You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new… Started by Brian Gainor |
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Jan 29 Reply by Kensel Tracy |
What are the main problems in sports marketing in your area?In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" p… Started by Stanescu Simona |
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Jan 9 Reply by Jonathan P. Oppold |
Sports Marketing in IndonesiaI am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional I… Started by Romi Mardela |
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Dec. 22, 2009 Reply by Romi Mardela |
Fund Sport - Grassroots sports blogWe're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We… Started by Ashley Read |
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Nov. 24, 2009 Reply by Ashley Read |
Grad School?With the economy being in the state it's in right now, a lot of college grads are skipping the job hunt for grad school. Do you think that… Started by Britni Shields |
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Nov. 2, 2009 Reply by Bob Gaudreau |
Check Out Some New Sports Marketing Ideas Here!Looking for creative sports marketing ideas? Check out the new October Issue of the Partnership Activation 2.0 Newsletter. The issue includ… Started by Brian Gainor |
0 | Oct. 23, 2009 |
What's the most valuable element of Ask.com's NASCAR deal?Sports Business Journal - Just six months into its first-ever NASCAR sponsorship, Ask has seen double-digit growth among NASCAR fans in usa… Started by Pat Coyle |
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Oct. 14, 2009 Reply by Alfred Snow |
About Sports Marketing 2.0About SM 2.0 I started this site on a shoestring (with the help of my marketing / technology guru, Doug Karr), so that professional sports… Started by Pat Coyle |
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Oct. 2, 2009 Reply by Keith Masavage |
Looking for New Sports Business Ideas and Trends?You may want to check out the new September Issue of the Partnership Activation 2.0 Newsletter (attached). The newsletter details tons of n… Started by Brian Gainor |
0 | Sep. 25, 2009 |
Major Change in the Sports Marketing Landscape - Interesting ArticleThis is an interesting article on the legal battle between American Needle & the NFL. http://sports.espn.go.com/espn/columns/story?col… Started by Gary P. |
0 | Jul. 21, 2009 |
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Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
