Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled? How will the Olympics leverage its broadcast, interactive and mobile rights to reach new height in sports marketing 2.0?

Anyone have any insight? Guesses? Theories? Hopes?

Tags: 2.0, media, olympics

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As much as I dig Women's Water Polo, I don't plan on spending money to access mobile content.

NBC is providing affiliates with content on their "Olympic Zone." Features a local athlete tracker, some widgets, local coverage that's as personal and innovative as it gets.

Bank of America has a neat thing going called "America Cheers." http://www.americascheer.com My state's cheer rank is in the 30's.

I have a feeling that 2.0 will play more of a role in the political and news arena surrounding Beijing, than it will the actual games.

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As much as sports fans will enjoy utilizing the new community tools available to them around the Olympics, there is a 12 million person universe of national governing body members (players, coaches, officials, parents, etc.) actually participating in the sports these Olympians are representing.

It is an under-served market of people whose passion for the sport goes beyond viewing it regularly into actually participating. These are the groups who will pay to access content, as some are directly involved with the pathways that propel athletes to the Games. 2.0 gives those members a chance to shrink their universe and interact better with one another.

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I'm excited to see how live streaming evolves (quality and speed). Hope that everything goes well for them here. Also I hope they can integrate sponsors in unique ways that add to, rather than detract from, the interactive experience

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For the members attending the games, we organize 5 to 7 get together for sports biz people at the Goose & Duck pub bar own by John . The G & D pub is on Chaoyang park north gate.
See you there !

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