Re-thinking sports marketing now that fans are in charge
Fan stories as marketing
Bazaarvoice recently launched a Stories application to help our clients capture this valuable word-of-mouth. Here is a link to learn more about the solution: http://bazaarvoice.com/stories.html
You may also be interested in a recent blog post by the Bazaarvoice Stories Product Manager announcing the launch of this new solution: http://www.bazaarblog.com/2008/01/20/storytelling-by-customers-on-y...
Tags: seo, stories, word-of-mouth
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Permalink Reply by Jonathan Dusing on -
When I worked at Arizona State we did this and I think they still do it. Worked great, we even filmed shorts for the selected ones and played them at the games, the fans loved it. One of the most talked about things the marketing team did down there.
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