Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a formal sports organization in Indonesia.

In Indonesia, sports marketing has not so popular. And the study of the science of sports marketing at universities in Indonesia were not specific and less deep. In my opinion, one of the causes of lack of development of sport in this country because the sports marketing concern yet.

I hope the information or reference from all colleagues, because here is less reference. Thank you

Tags: indonesia, marketing, research, sports, study

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Hello Romi, I have lived in Indonesia for a long time and i found the culture has a strong reflection peoples attitude towards sport. And i have found particular sports to be popular in different cities, ie.. Tennis is much more popular in Bandung than it is in JKT, and Golf is more popular in Jakarta and (Mt. Brumo) Near Surabaya, possibly because of the heat? (however Bandung is beginning to heat up too now) maybe something to do with the golf course built in Jakarta was by Greg Norman. I would be happy to know more about what you think about sport in Indonesia and its growth population for the love of sport.. Kalau ada kesumpatan, silakan datang ke sportkin aja dong.. http://www.sportkin.com/tennis <-- ini profile saya

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Hello Christopher. Glad to know you. I think sports in Indonesia is not so popular as in other countries (Malaysia or Singapore), even the growth of sports-loving society, not too big. About tennis in Jakarta, Bandung, and Surabaya, I do not know much. However, when scholars first, I took courses in specialized courts. And of course also play tennis.

As I wrote earlier, I'm looking for references to sports marketing through this forum. Because, next year I plan to do research on sports marketing in my province.

I'm glad, if I can get some references or sports marketing experience that you know, as long as you are in Indonesia. Or how can I get information about sports marketing.

Thank you for your cooperation.
Regards

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