sports sponsoring by a bank

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Permalink Reply by Gary Van Hoose on December 10, 2009 at 4:40pm

With this age group, I would suggest that biking events would be very popular and easy to reproduce in a country known for great bikers. We do BMX tour sponsorships in the US, not sure if popular in Italy, but younger kids like the smaller bikes here. Also, any involvement with motorsports, even on associate sponsorship scale or just hospitality involvement with other full sponsors is very exciting and emotionally connecting for this age group and we have used successfully in Europe for our clients.

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Permalink Reply by federico smanio on December 11, 2009 at 3:11am

Thank you very much Gary! I think a bike event could be very interesting and I'll try to discuss the idea with my group. I really appreciate your help.

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Permalink Reply by Gary P. on December 11, 2009 at 6:56pm

Federico.
We've worked with banks here in Canada that have sponsored sports entities.
Our system/service is a great way for a bank (or any brand for that matter) to leverage their involvement with a sports franchise by connecting with the fans directly.

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Permalink Reply by federico smanio on December 16, 2009 at 7:54am

Gary, thank you for your help. We are thinking of sponsoring a school athletic circuit trying to help the italian sports system to improve the culture of sport inside the educational system. This could work for primary, secondary and high schools. The bank could increase its visibility by meeting parents at shool and improve its reputation by sponsoring a good social and educational program.

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Permalink Reply by federico smanio on December 16, 2009 at 7:55am

We are thinking of sponsoring a school athletic circuit trying to help the italian sports system to improve the culture of sport inside the educational system. This could work for primary, secondary and high schools. The bank could increase its visibility by meeting parents at shool and improve its reputation by sponsoring a good social and educational program.

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Permalink Reply by Richard J. Farley, Jr. on December 16, 2009 at 6:03pm

Give them Credit/Debit Cards with the Bank's logo that can be redeemed @ participating Sponsors for good grades, academic achivements, et.al. Can also tie in with Regional Sports events for discounts ....

Branding, Identity, & awareness for bank with Brand Loyalty not to be soon forgotten.

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Permalink Reply by federico smanio on December 19, 2009 at 6:55am

Great idea Richard. I like it! Once we decide what exactly the bank will sponsor we could definitely use these kinds of incentives for kids at school.

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Permalink Reply by Richard J. Farley, Jr. on January 7, 2010 at 5:34pm

Feel free to send me a check!

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Permalink Reply by federico smanio on January 16, 2010 at 4:14pm

Hi guys... we are a bit stuck at the moment. We have thought of a project to involve young kids at school but what about teenagers age 12-18? I am thinking of a marathon or a bike events in cities around Italy. But then we are not sure if the bank should organize the event itself or simply sponsor the event helping an existing organization. And then how to promote it to the target? Soccer is by far the most popular sport in Italy but then we are talking about non professional young people and it's hard to think of a way to promote the thing and involve these people.
Hope you can help me. We are not forced to go into the educational system but at the same time we don't know where to go outside the school.

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Permalink Reply by federico smanio on February 3, 2010 at 8:03am

Ok, we have found the right organization: it's a common project between the Italian Olympic Committee, the school system and the public administration for promoting sport for kids in shools. We are now thinking of the right activities the bank could do before, during and after the events. All your ideas are welcome! We have thought about creating a mascotte or teams shirt branding or providing the equipment for the games. The creation of an official website et. al....

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