Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Fantasy Sports Business

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Fantasy Sports Business

A group for those interested in the business end of fantasy sports and fantasy sports marketing.

Members: 37
Latest Activity: Sep 19, 2011

Discussion Forum

Trade Association Memberships? 2 Replies

Started by Randal Burgess. Last reply by Jeffrey R Thomas Apr 4, 2010.

Comment Wall

Comment by Randal Burgess on April 4, 2008 at 7:28pm
My firm, Pre Pro Sports, hosts fantasy sports league for college football and college basketball. We are also a lead sponsor of the SCORE OS project, which is an effort to create an open source Fantasy League Management System.

We are looking to bring more firms/developers into the mix to expand the efforts to make the open source project valuable to the industry.

www.preprosports.com

www.scoreos.org
Comment by Peter Schoenke on May 8, 2008 at 11:21am
I'm a member of both the FSTA and FSA. Membership to the FSTA is inexpensive and the 2 conferences they host are highly recommended if you are new to the industry. Great way to meet people as most of the key decision makers are there, at least on the content/partnership level. The FSA is much more expensive and is just starting to take off. It's too bad there isn't one organization, but that's how it's developed.
Comment by Jake Rutter on July 21, 2008 at 7:00pm
Randal,

I will check out your company. My company FanBoom.com is an online news sports aggegator, we are working toward bringing all the news across the web to our users by sport and team. We have been discussing how we can incorporate fantasy into our application, and the idea of building an open fantasy league manager comes to mind. Perhaps we could talk sometime and potentially work something out together.
Comment by 411 Sports Marketing on June 28, 2009 at 10:57pm
I'm looking for someone to build an interactive Fantasy Sports program or provide software to be hosted on my website.

www.411sportsnews.com

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Discussion Forum

Trade Association Memberships? 2 Replies

Started by Randal Burgess. Last reply by Jeffrey R Thomas Apr 4, 2010.

Sports Marketing 2.0

Heading to Italy for Fan Experience Forum

I’m getting ready to head over to Turin, Italy for the Stadium Business Summit and Fan Experience Forum. The Stadium Business Summit runs May 14-16, and the Fan Experience Forum is a one-day event on May 16. I’m particularly excited about these events for several reasons: First, the theme of the Stadium Business Summit is [...]

MLS Digital unveils new social, mobile local strategies for 2012

I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS’ new “Kick TV” channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital [...]

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I got a chance recently to catch up with Nilay Shah, director of digital media for the Giants. In the video interview below Nilay shares details of the Giant’s social media programing around the Super Bowl. Lots of great ideas here for teams and sponsors alike. After we spoke, Nilay shared with me a document [...]

All sports fans are NOT created equal

I delivered this presentation yesterday in LA at an event hosted by ExactTarget. Some pretty surprising data inside about the value of social fans, email subscribers and female fans. Enoy! All Sports Fans are NOT created equal View more PowerPoint from Pat Coyle If you want to learn more about digital fan marketing, please join [...]

Toronto FC invites fans to vie for “Dream Job” via Facebook promo

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