Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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iPinZ

Interactive Mobile Branding. "Sticky Marketing in a Mobile World"

Website: http://www.ipinz.com
Location: USA
Members: 3
Latest Activity: Nov. 6, 2009

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jim Orenberg Comment by jim Orenberg on August 22, 2009 at 10:35am
« Tyree GuytonAd Age - QR Code Article »
63% of Phones can install a QR Code Reader App
What?? As many of you probably know, Alexis and me run TigTags and PercentMobile together with Dave Harper. We provide professional mobile analytics. We have a comprehensive database of devices with tons of properties, one of them is whether the device supports QR Codes and what reader you can download. We ran a query over the most used devices worldwide and crossed that with the QR Code capabilites and according to that:

63% of Phones can install a QR Code Reader App

This is good news, especially in an environment where people are getting too used to the idea that they can download applications to their phones. No need to rely on handset manufacturer to pre-install those devices, users can download the barcode readers themselves. Sometimes standards are imposed on us and there are quite a few barcode reader companies who want to impose their reader on us, but really if you create interesting QR code applications and people get the QR code reader on their phone, that beats imposition. Paying for barcodes is not en vogue, especially in a cash strapped environment.

To get a barcode for your phone try our QR Coder Reader download service.
jim Orenberg Comment by jim Orenberg on August 22, 2009 at 10:23am
2d code
QR CODE AND TWO DIMENSIONAL BAR CODES, NEWS, VIEWS AND ANALYSIS.
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Coke, Coke Zero and Sprite get ZapCodes
By Roger ⋅ July 24, 2009 ⋅ Email this post ⋅ Print this post ⋅ Post a comment
In Singapore ZapCodes have be printed on millions of cans of Coke, Coke Zero and Sprite. The codes resolve to a site where consumers can download free wallpapers, ringtones and games like SIM City, FIFA 09, Trivial Pursuit and Tetris onto their mobile phones.


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jim Orenberg Comment by jim Orenberg on August 6, 2009 at 11:07am
Ar Lena , iPinZ incorporate collectable fan driven imagery with 2D codes. We give brands,teams,and artists a way to deliver variable content to a targeted mobile audience on a physical product. I would be happy to send you a sample of our patent pending product if you send me an address.
For more info on 2D codes, check out this link- http://www.mobilemarketer.com/cms/news/advertising/3857.html

Jim
ArLena Richardson The ePublicist Comment by ArLena Richardson The ePublicist on July 24, 2009 at 7:30pm
Hello,
I would enjoy reading some articles or discussions about ipinz.com or the technology in this group.
Ar Lena
 

Members (3)

jim Orenberg ArLena Richardson The ePublicist Arlene Higginson
 
 

Discussion Forum

Bob Swank

Sponsorship Proposal 2 Replies

I own a sports consulting business in the college recruiting field. However my 8 year old son is becoming a very accomplished quarter midget racer. I sent a note to the motor oil company detailing ho…

Started by Bob Swank. Last reply by Jay Kemp Nov. 4, 2009.

Rob Robson

Motor Sports 'Center'

Hi I'm trying to build up a number of 'centers' as part of the global sport & exercise community at iStadia.com. One of these is the motor sports center. If there are any bloggers or people wit…

Tagged: networking, community, sports, motor

Started by Rob Robson Jan. 19, 2009.

Mark Heller

In need of sponsors for a web reality series

Hello, My name is Mark Heller and I am the CEO of Diehard101.com. We are launching on July 1st and one of the things we are going to do is develop, shoot and promote an 8 episode web reality series…

Tagged: web reality show, nascar reality, diehard101.com

Started by Mark Heller Jun. 11, 2008.

Evan Frankel

Jeff Gordon Named NASCAR 09 Cover Athlete (3/12/08)

Jeff Gordon is a NASCAR icon, one of NASCAR's most celebrated drivers with a 6th-place ranking all-time in Cup Series wins (with 81) and a four-time Sprint Cup Series champion. Now he's chalking up a…

Tagged: ea, jeff, gordon, sports, nascar

Started by Evan Frankel Mar. 17, 2008.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]
 

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