Re-thinking sports marketing now that fans are in charge
Let's get started .....
Replies to This Discussion
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Permalink Reply by Jonathan L. on
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Fantastic idea...Businesses and other institutions are figuring out how to connect with their respective audiences. I can imagine that athletes can benefit from this kind of connection.
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Permalink Reply by Frank Reed on -
Jonathan - Great to have you on board. I would like this to be an open forum where "anything goes" that helps us better understand social media and sports marketing. If you find any resources let's share them. Thanks again and I look forward to learning together
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About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
