Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Stewart Whicker

Sports Social Networks

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Sports Social Networks

Developers of sports social networks. Share ideas to bring more people online to then go offline and play more sport.

Members: 179
Latest Activity: Jan 11

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Thomas D. Hagen Comment by Thomas D. Hagen on December 11, 2009 at 1:26pm
Rick Dudley, the President and Chief Executive Officer at Octagon Worldwide, has been announced as a speaker at the Global Sports Industry Summit in Paris, France.

FISU Secretary General and Chief Executive Eric Saintrond; FIFA Beach Soccer Chief Executive Joan Cusco; Bonham & Associates Founder Dean Bonham and HBS Founder and CEO Francis Tellier also be announced as a speakers at the Global Sports Industry Summit 2010.


As President and CEO of Octagon, Rick Dudley has worldwide responsibility for all functional disciplines of Octagon.

A former partner and CEO of the private equity firm MHC Investments, a sports and entertainment practice, Dudley also served as Managing Director for Ignite Sports, a leading interactive sports solutions provider.

Rick has held executive positions at three major professional sports leagues. During his five years as the President of the National Hockey League Enterprises, he established the league's corporate marketing program, increasing partner dollars spent on the game from $20 million to over $200 million. He also revitalized the league's licensed merchandise activity, launched the Coolest Game On Earth marketing campaign and championed grassroots marketing initiatives including NHL Street and NHL Breakout.

Since joining Octagon, Rick has been named to BusinessWeek’s "Power 100" list of the most influential people in sports (No. 41) and to SportsBusiness Journal’s list of the 50 most influential people in sports for the past three years. He also is among the top 20 most influential CEO’s in the sports world today as compiled by SportBusiness Magazine.


Global Sports Industry Summit takes place September 28 - October 1, 2010.

The Paris Global Sports Industry Summit brings together a powerful community of leaders who are setting the agenda for the international sports industry. Summit is focuses on world economic crisis influence on sport industry and on the tension between tradition and innovation in sport as the industry looks to expand while staying true to its roots.

Exclusively reserved for the leading players in the sports industry, the summit’s high-level participation and practical discussion will encourage open, constructive and candid debate.

Topics to be discussed include:

• World Economic Crisis: influence on sport industry, solutions • Taking the game global: Rationale, risk, reward • Radical innovation: Re-thinking the fan experience • Innovating to enhance sponsorship value • Stadia • Media: Channels, consumers and the brave new (virtual) world of sports • The modern Olympics: Lessons and opportunities

Global Sports Industry Summit will be held in Paris, France from September 28 - October 1, 2010.

Global Sports Industry Summit will host a select number of exclusive conferences that bring together the world most influential leaders from sports industry, finance, media and government. At these intellectually rigorous, highly interactive events, there are no prepared speeches; instead, the Summit moderators will lead dynamic discussions with global experts on the most pressing topics of our time, with active contributions by all participants.

http://www.sportsindustrysummit.com
Lindsey Comment by Lindsey on October 19, 2009 at 11:13am
Free action sports twitter icons for download! http://www.link-creative.com/free-action-sports-twitter-icons

Classic Sports icons for download as well!
http://www.link-creative.com/sprtstwtricons1
Spread the word!

Link Creative is passionate about sports and eager to be your creative connection.
Phil Zalewski Comment by Phil Zalewski on August 18, 2009 at 1:02pm
Stewart,
I saw your note a couple of weeks ago. I write a blog focused on sports technologies, Sports imPULSE, www.sportsimpulse.com. Please feel free to use the content as you see fit. It covers all technologies, of which social media is a small portion. A word of caution, I am by no means espousing my writing abilities - it's just a simple blog focused on technologies that play a part in sports. Hope it helps.
ArLena Richardson The ePublicist Comment by ArLena Richardson The ePublicist on July 29, 2009 at 5:19pm
Hello Stewart,
I send your website to two writers who might be interested in the opportunity to blog for Navsports.
Great idea.
Ar Lena @theepublicist
ArLena Richardson The ePublicist Comment by ArLena Richardson The ePublicist on July 1, 2009 at 1:16am
Greetings Stewart,
I'm responding to your group email, regarding strategic partnerships.
I'm interested.
I'll send a PM with my contact information.
Congratulations.
Ar Lena The ePublicist™
John M.Petterson Comment by John M.Petterson on May 27, 2009 at 8:04pm
Sports tickets, Packages +
IntAir Travelscene American Express the epitome of Corporate & Select Personal Travel Coordination – Air Reservations and Ticketing– competitive pricing, Cruising, Travel Insurance, Hotels & Car Hire at corporate rates. Pilgrimages, Special interest tours, Package Holidays. Global service with emergency 7 days / 24 hour personal service – no voicemail.
http://www.intair.com.au
Clinton Comment by Clinton on January 9, 2009 at 10:37pm
Hi Everyone ... What I can contribute to this group is expertise (or at least a solid knowledge) on the topic of Crowdsourcing & Community Participation ... if anyone wants to chat about the power of the crowd, feel free to write me.
Brandon Byrd Comment by Brandon Byrd on July 17, 2008 at 2:03pm
I am excited about the conversation and ideas that this group has to discuss.
patrizia Comment by patrizia on June 16, 2008 at 4:30am
Great to be part of this group !
Hope to bring some interesting topics to you all!
 

Members (179)

Christopher Phil Zalewski Colin Tebb Stewart Whicker Jeroen Gösgens David Astramskas ArLena Richardson The ePublicist Steve Harbula Tim Horton John M.Petterson Pat Coyle Chris Radez Joe Halpin Gino Ferrario Rob Robson SportsLeeg.com Jason Peck Deborah Woodard Jason Cronkhite Kim Fox Mark Gleason Lewis Howes Andrew Gregory Kirti porto Randal Burgess Lauren Beyer Marti Funk rob harris JP
 
 

Discussion Forum

Bob Swank

Sponsorship Proposal 2 Replies

I own a sports consulting business in the college recruiting field. However my 8 year old son is becoming a very accomplished quarter midget racer. I sent a note to the motor oil company detailing ho…

Started by Bob Swank. Last reply by Jay Kemp Nov. 4, 2009.

Rob Robson

Motor Sports 'Center'

Hi I'm trying to build up a number of 'centers' as part of the global sport & exercise community at iStadia.com. One of these is the motor sports center. If there are any bloggers or people wit…

Tagged: networking, community, sports, motor

Started by Rob Robson Jan. 19, 2009.

Mark Heller

In need of sponsors for a web reality series

Hello, My name is Mark Heller and I am the CEO of Diehard101.com. We are launching on July 1st and one of the things we are going to do is develop, shoot and promote an 8 episode web reality series…

Tagged: web reality show, nascar reality, diehard101.com

Started by Mark Heller Jun. 11, 2008.

Evan Frankel

Jeff Gordon Named NASCAR 09 Cover Athlete (3/12/08)

Jeff Gordon is a NASCAR icon, one of NASCAR's most celebrated drivers with a 6th-place ranking all-time in Cup Series wins (with 81) and a four-time Sprint Cup Series champion. Now he's chalking up a…

Tagged: ea, jeff, gordon, sports, nascar

Started by Evan Frankel Mar. 17, 2008.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]
 

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