Re-thinking sports marketing now that fans are in charge
Best sports 2.0 case in Europe
But what is the best sports 2.0 case of the year? What brand, sports organization, media, platform, etc brought sports / sports marketing and new media / social media / mobile together best? Which initiative is an advertisement for what we stand for?
Please leave your thoughts below.
Tags: best of 2009, mobile, social media, sports, sports2.0, sports20, web
Replies to This Discussion
-
Permalink Reply by Andrew McConachie on -
I have looked at quite a few websites over the past few months for research and think that Fulham FC of the English Premiership have made very good use of the NING network within their Cottage Corner of their website. They have now got over 1,300 members that are using the website now to discuss and arrange trips to football matches as well as other topics.
Although not using the same methods as Chelsea I would say this network is allowing the same benefits without having to facilitate many other types of social media use.
-
Permalink Reply by Gijsbregt Brouwer on -
Andrew
THX.
Sorry to respond so late but I never got the email that there was a reaction.
You have an URL of the Fulham FC website?
grtz
-
Permalink Reply by Kris Gotsch on -
Gijsbregt - you can check the Fulham usage of NING via their site http://www.fulhamfc.com - click on Cottage Corner
One site not to be missed is BVB's - am sure you can get to it via official website but also located at http://www.meinbvb.de/ - allows for great interaction possibilities.
Loads of initiatives coming up all over European football though - e.g. http://www.detrotsvanhetzuiden.com/
Others seem to put their main focus on utilizing existing networks like facebook - Liverpool is with more than 1 mil fans in their group impressive.....on a smaller scale is for example Malmö FF who instead of starting a page themselves have gone in and officially supports a Malmö FF site set up by a fan - now promoting it as their official facebook page
Groups
-
Sports Web/Multimedia Pr…
40 members
-
Sports Reporters
24 members
-
Sport Driven
15 members
-
Sport Managment Educators
5 members
-
Pro Athletes
32 members
Forum
Operations Internships Available
The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…
Started by Mike Lieberman in Job Openings Mar 10.
Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 2 Replies
Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion.
Started by Matt Hansen in Sponsorship Strategy. Last reply by Dion "Flea" Lee Feb 25.
Re: C.H.A.M.P.S "we are on the move..........
RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…
Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.
sport marketing in ukraine
is completely absent.any ideas how to sell sporsorship packages (a league and a club)?
Tagged: ukraine
Started by Alexii Zhukovin in Sponsorship Strategy Feb 10.
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
