Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Information

Twitter Sports Connect

A place for members who tweet to share twitter names, tools, news, and advice

Website: http://www.twitter.com/theepublicist
Location: Global
Members: 66
Latest Activity: Jan 12

UNLOCKING THE POWER OF TWITTER FOR COLLEGE SPORTS (Webinar)

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Twitter is one of today's hottest technologies and mastering it now, opens the door to leverage the vital world of social media and fan engagement.
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How I Got 5000 on Twitter

Discussion Forum

samraat kakkar

Sports & Music 2 Replies

Started by samraat kakkar. Last reply by samraat kakkar Nov. 3, 2009.

Mark Gleason

Hockey – Players, Parents & Coaches

Started by Mark Gleason Oct. 1, 2009.

ArLena Richardson The ePublicist

OTL: Twitter & Athletes

Started by ArLena Richardson The ePublicist Aug. 15, 2009.

ArLena Richardson The ePublicist

What Does Your Twitter Avatar Say About You?

Started by ArLena Richardson The ePublicist Jul. 29, 2009.

Comment Wall

Comment

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Rob Robson Comment by Rob Robson on December 31, 2009 at 11:16am
Hi all

I'm at @sportpsychrob (personal) and have recently also set an account for iStadia, which is a networking and marketing community for sport & exercise professionals.
Lindsey Townson Comment by Lindsey Townson on November 14, 2009 at 8:54pm
Hi Dan,
Using twitter for that purpose is a great idea. It will add value to the program and target prospective students. I would suggest sharing links to sports news and engaging with sports professionals on twitter. However, make sure you keep up with it. Not responding to comments of your followers could only hurt you. Also, you can think about encompassing class assignments where your students submit via "tweets".
Gail Sideman Comment by Gail Sideman on November 5, 2009 at 6:29pm
Hi Dan --

While I don't use Twitter as an academician, I think you would find it to be a great way to meet your goals. I suggest the best ways to figure out how you can share your information is to read tweets of other professionals. Watch and learn for awhile, then dip your toe in...engage with people that you find interesting by following and tweeting with them. If you dedicate a few minutes each day, I think you'll find your groove and the tool's value, in a short amount of time.
Dan Sweeney Comment by Dan Sweeney on November 5, 2009 at 3:48pm
Hi Folks,

I am a college professor of sport management at the University of Arkansas at Little Rock. I have not used Twitter before but I would like to use Twitter to: 1) add value to the curriculum by providing a place online to provide additional content for, past, current and potential future students, as well as to 2) enhance the profile of our program and find ways new ways to recruit potential students.

Has anyone used Twitter for this purpose? Can anyone suggest ways to use Twitter to achieve my proposed objectives? Are there other ways Twitter can be used in this context to achieve additional objectives I have not identified?

Interested in reading your thoughts.

Thanks!

Dan Sweeney
Deandra D. Comment by Deandra D. on November 2, 2009 at 12:03pm
I'm a little new to sports marketing 2.0.... @SportsandaLatte on Twitter. I look forward to connecting with everyone!
Thomas D. Hagen Comment by Thomas D. Hagen on November 2, 2009 at 3:34am
all about Sport Business and Global Sports Industry Summit @sportsummit
Gail Sideman Comment by Gail Sideman on October 19, 2009 at 1:40pm
I love your icons, Lindsey. Thanks for sharing the links.
Lindsey Comment by Lindsey on October 19, 2009 at 11:13am
Free action sports twitter icons for download! http://www.link-creative.com/free-action-sports-twitter-icons

Classic Sports icons for download as well!
http://www.link-creative.com/sprtstwtricons1
Spread the word!

Link Creative
is passionate about sports and eager to be your creative connection.
Gail Sideman Comment by Gail Sideman on September 25, 2009 at 4:50pm
Hi Deanna --

I have more than 1,600 followers on Twitter which is small to some, large to others. I have hovered around that number for awhile simply because people have dropped off and joined the party based on the value they believe I provide (which is the same reason I follow people). This, I believe, is the "natural process"of adding followers.
Cheryl Walters Comment by Cheryl Walters on September 25, 2009 at 2:24pm
Hi Deanna,
You pose a great question. I am going to check in with a lot of my professional blogger friends - those with a large following - and ask them. I'll post my findings here.
 

Members (66)

ArLena Richardson The ePublicist Colin Tebb samraat kakkar Gail Sideman Mark Gleason Joe Gill Kevin McCauley Lindsey Jason Peck Cynthia Mumbo Julie Grice Stewart Whicker Ashley Read Kim Fox adric Liza Markle colin tebb Paul J Roberts Steve Bonsignore Mojave Interactive Brenton Gieser Troy S. Reddick Dan Firda Sergi Xaudiera Chris Rufle Arlene Higginson Rob Lewis corey briscoe Joshua Duboff Rachael Markovitz
 
 

Forum

Eamonn Watson

Sponsors Call Time On Sport’s Smoke And Mirrors Story

Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa.   “If the sports business doe…

Tagged: base, sponsorship, global, brands, fan

Started by Eamonn Watson in Sponsorship Strategy Feb 4.

Ashley Read

What are the biggest issues affecting grassroots sports?

Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…

Started by Ashley Read in Web 2.0 general ideas Feb 3.

Mats Melén

New service opened - new ideas to promoto and sell

Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…

Started by Mats Melén in Sponsorship Strategy Jan 30.

Brian Gainor

Looking for New Sponsorship/Marketing Ideas? 1 Reply

You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter.   The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…

Tagged: billboards, sports, promotions, marketing, sponsor

Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.

Ivan Usera

Sports Marketing 2.0 Conference

Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…

Started by Ivan Usera in Web 2.0 general ideas Jan 13.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]
 

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