Re-thinking sports marketing now that fans are in charge
Featured Groups
Sponsorship Sales
52 members
Team Marketing
53 members
CRM & Database Marketing
34 members
Web Masters
6 members
Motor Sports Business Fuel
50 members
All Groups (59)
Sponsor Recaps
3 members Latest Activity: Sep. 16, 2009 This group is dedicated to providing great sponsor recaps. We want your input on what sponsors want to see, what is currently lacking and what great s…
Sports Social Networks
179 members Latest Activity: Jan 11 Developers of sports social networks. Share ideas to bring more people online to then go offline and play more sport.
Sport Driven
13 members Latest Activity: Oct. 29, 2009 Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities wit…
Pre-Game Mixer (Feb 11th)
30 members Latest Activity: Jul. 13, 2009 Join this group if you want to meet for cocktails (or dinner) the night before Sports Marketing 2.0 Summit – (Monday, Feb 11th). We'll meet in the Ro…
Pro Athletes
31 members Latest Activity: Nov. 21, 2009 Current and former pro athletes and the industries that service them and pro sports.
Minor League Baseball
8 members Latest Activity: Aug. 13, 2009 A group dedicated to networking among the Minor Leauge organizations.
Collegiate Marketing & NCAA
48 members Latest Activity: Oct. 23, 2008 This is a private group for Collegiate Sports Marketing
The European perspective
56 members Latest Activity: Feb 1 Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmark…
Sport Managment Educators
3 members Latest Activity: Feb 5 A group set up for Sport Management Educators interested in Sport Marketing as a field of study.
NFL Business
14 members Latest Activity: Apr. 21, 2008 This is a private group for use by NFL teams
NHL Business
7 members Latest Activity: May. 20, 2008 This is a private group for NHL teams
NASCAR
52 members Latest Activity: Jan 10 a private group for those involved in the NASCAR world
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Fantasy Sports Business
31 members Latest Activity: Sep. 16, 2009 A group for those interested in the business end of fantasy sports and fantasy sports marketing.
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Action Sports
43 members Latest Activity: Dec. 22, 2009 Discussing the growth of action sports like snowboarding, skateboarding, surfing, motocross, bmx, and wakeboarding.
Motor Sports Business Fuel
50 members Latest Activity: Jan 10 Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with c…
Chicago - United Center
29 members Latest Activity: Jun. 27, 2009 Sports Marketing 2.0 VIP Summit is coming to Chicago on Thursday, June 12, 2008. 1pm to 8pm. Program will be held at the United Center. Visit the even…
San Francisco - AT&T Park
41 members Latest Activity: Jul. 13, 2009 Sports Marketing 2.0 VIP Summit is coming to San Fransico on Tuesday, May 6, 2008. 1pm to 8pm. Program will be held at AT&T Park. Visit the event Web…
SCORE OS - Fantasy Sports Management System
6 members Latest Activity: Jun. 2, 2008 SCORE OS is a collaborative effort to develop an open source Fantasy Sports Management System with multiple game types for business or entertainment p…
Sports Web/Multimedia Production
36 members Latest Activity: Jan 15 For developers of sports multimedia/marketing content that is distributed via online, mobile devices, DVD, HD, etc
Dragon Boat Enthusiasts
3 members Latest Activity: Jan 10 A forum for those interested in the sport of dragon boating, creating local festivals, sponsorship rights and activation strategies.
Groups
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Sport Managment Educators
3 members
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Search and Social Market…
23 members
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Marketing Software for S…
27 members
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The European perspective
56 members
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Sports Reporters
21 members
Forum
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
