Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Featured Groups

All Groups (64)

  • Sport Managment Educators

    5 members Latest Activity: Feb 27, 2010 A group set up for Sport Management Educators interested in Sport Marketing as a field of study.

  • Motor Sports Business Fuel

    54 members Latest Activity: Apr 18 Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with…

  • Pre-Game Mixer (Feb 11th)

    30 members Latest Activity: Jul 13, 2009 Join this group if you want to meet for cocktails (or dinner) the night before Sports Marketing 2.0 Summit – (Monday, Feb 11th). We'll meet in the…

  • Sports Marketing WYS?

    1 member Latest Activity: Oct 3, 2011 What do you say?

  • Creative Design

    2 members Latest Activity: Nov 29, 2010 A place to showcase creative talents to marketing groups for reference or business needs.

  • The UK Sports Network

    11 members Latest Activity: Jul 24, 2011 This group is here for everyone involved in the business of sport in the United Kingdom. You can find out the latest sports news, add the latest…

  • Social Media & Sport

    29 members Latest Activity: Aug 5, 2011 This group is dedicated to all things Social Media within Sport. Looking at and sharing best practice for how sport can utilise the available…

  • Women Sport Bar Network

    2 members Latest Activity: Oct 18, 2010 A network build by women sport fans for women sport fans. Men are welcome to join the network too...

  • Humor's Corner Adapted From CoachBook

    1 member Latest Activity: Oct 6, 2009 Add something to make someone else smile, video, joke, poem, event, your own story! Keep it clean.. LOL!!!

  • Sponsor Recaps

    6 members Latest Activity: Aug 4, 2010 This group is dedicated to providing great sponsor recaps. We want your input on what sponsors want to see, what is currently lacking and what great…

  • iPinZ

    3 members Latest Activity: Nov 6, 2009 Interactive Mobile Branding. "Sticky Marketing in a Mobile World"

  • Twitter Sports Connect

    82 members Latest Activity: Sep 19, 2011 A place for members who tweet to share twitter names, tools, news, and advice

  • Minor League Baseball

    14 members Latest Activity: Apr 26, 2011 A group dedicated to networking among the Minor Leauge organizations.

  • SERBIA OPEN

    2 members Latest Activity: Jul 13, 2009 The ATP tournament that will be played in Belgrade, the licence for which has been taken over from the Dutch Open in Amersfoort. The event’s…

  • Search and Social Marketing for Sports

    43 members Latest Activity: Sep 19, 2011 A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook,…

  • Tennis Open

    15 members Latest Activity: Dec 21, 2009 Tennis Open delivers essential information, analysis and an insight into the fast-developing global tennis sector. Group is focuses on the key areas…

Sports Marketing 2.0

Heading to Italy for Fan Experience Forum

I’m getting ready to head over to Turin, Italy for the Stadium Business Summit and Fan Experience Forum. The Stadium Business Summit runs May 14-16, and the Fan Experience Forum is a one-day event on May 16. I’m particularly excited about these events for several reasons: First, the theme of the Stadium Business Summit is [...]

MLS Digital unveils new social, mobile local strategies for 2012

I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS’ new “Kick TV” channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital [...]

New York Giants fans flock to unlock Super Bowl videos

I got a chance recently to catch up with Nilay Shah, director of digital media for the Giants. In the video interview below Nilay shares details of the Giant’s social media programing around the Super Bowl. Lots of great ideas here for teams and sponsors alike. After we spoke, Nilay shared with me a document [...]

All sports fans are NOT created equal

I delivered this presentation yesterday in LA at an event hosted by ExactTarget. Some pretty surprising data inside about the value of social fans, email subscribers and female fans. Enoy! All Sports Fans are NOT created equal View more PowerPoint from Pat Coyle If you want to learn more about digital fan marketing, please join [...]

Toronto FC invites fans to vie for “Dream Job” via Facebook promo

Pat Coyle interviews John McCauley, Senior Director of Digital, Maple Leaf Sports & Entertainment I recently caught up with John McCauley of MLSE. I got a chance to ask him about a cool promotion underway at Toronto FC, the local MLS club . It seems the TFC is recruiting a new “on camera” talent from [...]

© 2012   Created by Pat Coyle.

Badges  |  Report an Issue  |  Terms of Service