Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Featured Groups

All Groups (52)

  • Twitter Sports Connect

    4 members Latest Activity: Jul 2 A place for members who tweet to share twitter names, tools, news, and advice

  • Motor Sports Business Fuel

    38 members Latest Activity: Jun 27 Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with c…

  • Collegiate Marketing & NCAA

    48 members Latest Activity: Oct. 23, 2008 This is a private group for Collegiate Sports Marketing

  • Fantasy Sports Business

    27 members Latest Activity: Jun 29 A group for those interested in the business end of fantasy sports and fantasy sports marketing.

  • Ticket Sales

    14 members Latest Activity: 17 hours ago Anyone looking to share success ideas about how the internet/new media has helped you sell tickets

  • Web Operations

    18 members Latest Activity: Jun 12 Re-thinking web operations now that fans are in charge.

  • Search and Social Marketing for Sports

    13 members Latest Activity: Jul 1 A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook, Li…

  • Pre-Game Mixer (Feb 11th)

    28 members Latest Activity: Jun 27 Join this group if you want to meet for cocktails (or dinner) the night before Sports Marketing 2.0 Summit – (Monday, Feb 11th). We'll meet in the Ro…

  • NFL Business

    14 members Latest Activity: Apr. 21, 2008 This is a private group for use by NFL teams

  • NHL Business

    7 members Latest Activity: May. 20, 2008 This is a private group for NHL teams

  • NASCAR

    48 members Latest Activity: Jun 27 a private group for those involved in the NASCAR world

  • Pro Athletes

    20 members Latest Activity: Jun 27 Current and former pro athletes and the industries that service them and pro sports.

  • Action Sports

    31 members Latest Activity: Jun 27 Discussing the growth of action sports like snowboarding, skateboarding, surfing, motocross, bmx, and wakeboarding.

  • Chicago - United Center

    29 members Latest Activity: Jun 27 Sports Marketing 2.0 VIP Summit is coming to Chicago on Thursday, June 12, 2008. 1pm to 8pm. Program will be held at the United Center. Visit the even…

  • San Francisco - AT&T Park

    40 members Latest Activity: Jun 27 Sports Marketing 2.0 VIP Summit is coming to San Fransico on Tuesday, May 6, 2008. 1pm to 8pm. Program will be held at AT&T Park. Visit the event Web…

  • SCORE OS - Fantasy Sports Management System

    6 members Latest Activity: Jun. 2, 2008 SCORE OS is a collaborative effort to develop an open source Fantasy Sports Management System with multiple game types for business or entertainment p…

  • Sports Web/Multimedia Production

    24 members Latest Activity: Jun 27 For developers of sports multimedia/marketing content that is distributed via online, mobile devices, DVD, HD, etc

  • Dragon Boat Enthusiasts

    2 members Latest Activity: Mar 30 A forum for those interested in the sport of dragon boating, creating local festivals, sponsorship rights and activation strategies.

Forum

Jeremy Beynon

Sponsorship Sales role

Hi, I am looking for someone to pull some sponsorship deals together for www.heavensgame.com with companies in the UK & USA. At present the role would be part time and commission based. If y...

Started by Jeremy Beynon in Sponsorship Strategy Jun 29.

Stanescu Simona

F1 scandal 2 Replies

What is your opinion about the new F1 scandal? Do you think that everything will end up with having a brand new competition? What will the TV channels do?

Tagged: F1

Started by Stanescu Simona in Sponsorship Strategy. Last reply by Stanescu Simona Jun 25.

Stanescu Simona

What are the main problems in sports marketing in your area? 3 Replies

In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" problems are: the lack of money, the decline of birth rate,...

Tagged: problems, sports

Started by Stanescu Simona in Web 2.0 general ideas. Last reply by Stanescu Simona Jun 25.

Simon

Agencies 1 Reply

Wondering if anyone has any strategies for securing agency buys online? Are they only looking for display and search inventory? Is there a particular way to go about engaging them? Thanks, Simon

Started by Simon in Sponsorship Strategy. Last reply by Shripal Shah Jun 12.

Brian Gainor

Looking for Sports Marketing/Sponsorship Best Practices?

You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch new partners! http://is.gd/GJ49

Tagged: practices, sponsorship, best, business, marketing

Started by Brian Gainor in Sponsorship Strategy May 27.

About

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

Sports fans like to play games with eachother, online and off

When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together… Just this piece in Forbes written by Peter Daboll, CEO of Bunchball. He does a better job than I explaining game mechanics. I think this is an [...]

NFL.com grows 153% during DRAFT

Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their [...]

How sports teams make money online

I am excited to announce that Sports Marketing 2.0 is holding a series of three, regional conferences to help professional, minor league and college teams generate revenue from digital channels (Web, E mail, Video, Social Media) Follow the registration links below to read more information for each event. We’ve got a great cross-section of speakers from [...]

ESPN Launches “Blog Buzz”

ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She’s got a million clients and even more great stories to tell. If you’d like to hear some of them, you should join us at our Team Digital [...]

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