Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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  • Sponsor Recaps

    Sponsor Recaps

    3 members Latest Activity: Sep. 16, 2009 This group is dedicated to providing great sponsor recaps. We want your input on what sponsors want to see, what is currently lacking and what great s…

  • Sports Social Networks

    Sports Social Networks

    179 members Latest Activity: Jan 11 Developers of sports social networks. Share ideas to bring more people online to then go offline and play more sport.

  • Sport Driven

    Sport Driven

    13 members Latest Activity: Oct. 29, 2009 Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities wit…

  • Pre-Game Mixer (Feb 11th)

    Pre-Game Mixer (Feb 11th)

    30 members Latest Activity: Jul. 13, 2009 Join this group if you want to meet for cocktails (or dinner) the night before Sports Marketing 2.0 Summit – (Monday, Feb 11th). We'll meet in the Ro…

  • Pro Athletes

    Pro Athletes

    31 members Latest Activity: Nov. 21, 2009 Current and former pro athletes and the industries that service them and pro sports.

  • Minor League Baseball

    Minor League Baseball

    8 members Latest Activity: Aug. 13, 2009 A group dedicated to networking among the Minor Leauge organizations.

  • Collegiate Marketing & NCAA

    Collegiate Marketing & NCAA

    48 members Latest Activity: Oct. 23, 2008 This is a private group for Collegiate Sports Marketing

  • The European perspective

    The European perspective

    56 members Latest Activity: Feb 1 Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmark…

  • Sport Managment Educators

    Sport Managment Educators

    3 members Latest Activity: Feb 5 A group set up for Sport Management Educators interested in Sport Marketing as a field of study.

  • NFL Business

    NFL Business

    14 members Latest Activity: Apr. 21, 2008 This is a private group for use by NFL teams

  • NHL Business

    NHL Business

    7 members Latest Activity: May. 20, 2008 This is a private group for NHL teams

  • NASCAR

    NASCAR

    52 members Latest Activity: Jan 10 a private group for those involved in the NASCAR world

  • Fantasy Sports Business

    Fantasy Sports Business

    31 members Latest Activity: Sep. 16, 2009 A group for those interested in the business end of fantasy sports and fantasy sports marketing.

  • Action Sports

    Action Sports

    43 members Latest Activity: Dec. 22, 2009 Discussing the growth of action sports like snowboarding, skateboarding, surfing, motocross, bmx, and wakeboarding.

  • Motor Sports Business Fuel

    Motor Sports Business Fuel

    50 members Latest Activity: Jan 10 Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with c…

  • Chicago - United Center

    Chicago - United Center

    29 members Latest Activity: Jun. 27, 2009 Sports Marketing 2.0 VIP Summit is coming to Chicago on Thursday, June 12, 2008. 1pm to 8pm. Program will be held at the United Center. Visit the even…

  • San Francisco - AT&T Park

    San Francisco - AT&T Park

    41 members Latest Activity: Jul. 13, 2009 Sports Marketing 2.0 VIP Summit is coming to San Fransico on Tuesday, May 6, 2008. 1pm to 8pm. Program will be held at AT&T Park. Visit the event Web…

  • SCORE OS - Fantasy Sports Management System

    SCORE OS - Fantasy Sports Management System

    6 members Latest Activity: Jun. 2, 2008 SCORE OS is a collaborative effort to develop an open source Fantasy Sports Management System with multiple game types for business or entertainment p…

  • Sports Web/Multimedia Production

    Sports Web/Multimedia Production

    36 members Latest Activity: Jan 15 For developers of sports multimedia/marketing content that is distributed via online, mobile devices, DVD, HD, etc

  • Dragon Boat Enthusiasts

    Dragon Boat Enthusiasts

    3 members Latest Activity: Jan 10 A forum for those interested in the sport of dragon boating, creating local festivals, sponsorship rights and activation strategies.

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About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

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