Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Andrew McConachie
  • Male
  • Glasgow
  • United Kingdom
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Social Media within Football (Soccer) - is there a place for it?

Yes and within research I am currently putting together I will be comparing social media activity not just within soccer teams but discussing the different challenges between the sports. For example…

Replied Dec. 21, 2009

Social Media within Football (Soccer) - is there a place for it?

I think the situation in Scotland in particular is also similar to that of Italy. The Celtic and Rangers and particular have faced difficulties with fan behaviour. When addressed however it seems as…

Replied Dec. 21, 2009

Social Media within Football (Soccer) - is there a place for it?

Thanks Ryan, I agree, but it seems that most football teams that have this association with pressure areas are reluctant to venture into social media because of this. Maybe the answer is to make the…

Replied Dec. 11, 2009

Social Media within Football (Soccer) - is there a place for it?
11 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started this discussion. Last reply by Andrew McConachie Dec. 21, 2009.

 

Andrew McConachie's Page

Latest Activity

Looking for any opportunity to build to experience in sports organisations while traveling the world next year. Previous experience gained.
July 22
Recently graduated from the University of Strathclyde, Glasgow with Honours specialising in Marketing, Web 2.0 /Social Media and Sports.
July 22
Recently graduated from the University of Strathclyde, Glasgow with Honours specialising in Marketing and Web 2.0 /Social Media and Sports.
July 22
Looking to provide extensive knowledge of Social Media/ Web 2.0 to sports organisations after carrying out in-depth detail of the subject.
July 5
Andrew McConachie joined Daniel McLaren's group
The UK Sports Network
This group is here for everyone involved in the business of sport in the United Kingdom. You can find out the latest sports news, add the latest topics for discussion and connect with like minded people in your industry.
July 5
Stephen Forbes replied to Andrew McConachie's discussion 'Recession and the Sports Industry' in the group The European perspective
I think as sports clubs, competitions and leagues come to view themselves as global business organisations (rather than locally owned, developed and financed) and start to increase their use and exposure to international finance practices they leave…
April 12
Andrew McConachie added a discussion to the group The European perspective
Recession and the Sports Industry
Taking a viewpoint from what seems like an eternity of spending cutbacks, how can we say the global recession has really hit sports and do we think those that have been affected can bounce back.   Obviously, in the English Premiership Portsmouth FC…
April 5
Attempting to find the best framework for Sports teams and Web 2.0/ Social Media implementation
April 5
Andrew McConachie replied to Andrew McConachie's discussion 'Return on Investment' in the group The European perspective
Thank you for your input, very interesting and I agree with what has been said. I have also came across an indicator for performance measures that are Investment, Interactivity, Intimacy and Influence which I am using to rate case studies that I am…
February 1
Sports Law Handbook replied to Andrew McConachie's discussion 'Return on Investment' in the group The European perspective
Well said. This may also be helpful. http://www.youtube.com/watch?v=ypmfs3z8esI&feature=player_embedded
January 30
Gijsbregt Brouwer replied to Andrew McConachie's discussion 'Return on Investment' in the group The European perspective
First of all it is important to define your goals before you start asking ROI questions. Why do we sponsor (as a sponsor)? Why do we maintain a sports property (for sports organizations)? Depending on the outcome (branding, reach, sales, likeability…
January 30
Sports Law Handbook replied to Andrew McConachie's discussion 'Return on Investment' in the group The European perspective
Some really do not understand what WEB 2 is about therefore do not know how to track ROI.Here is an article that may be helpful in explaining Web 2 and why an orgaization would uses it. http://www.theoutsourcingcompany.com/blog/category/social-media…
January 29
Andrew McConachie added a discussion to the group The European perspective
Return on Investment
Although sports organisations are readily now developing to meet the needs of the consumer with regards to Web 2.0 capabilities, what are the returns on investment that can be shown to prove implementing Web 2.0 has been succesful? Are there any exa…
January 29
Andrew McConachie replied to Gijsbregt Brouwer's discussion 'Best sports 2.0 case in Europe' in the group The European perspective
I have looked at quite a few websites over the past few months for research and think that Fulham FC of the English Premiership have made very good use of the NING network within their Cottage Corner of their website. They have now got over 1,300 me…
December 22, 2009
Looking for best case examples of social media within sports organisations
December 22, 2009
Andrew McConachie and Kris Gotsch are now friends
December 21, 2009

Profile Information

What kind of company do you work for?
other
What is the name of your company?
Strathclyde University
What is your job title?
Honours Student
What is your job function?
Marketing
Company Website
http://www.strath.ac.uk

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How to Be a Good Golf Player

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Follow #sports20 Summit in NYC

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We’ve Moved, Please Update Your Subscriptions

Sorry for the inconvenience, but we’re moving the site, our feed and our email subscriptions over to our new site at Coyle Media. We’ve already moved over the blog and all the posts there as well, at the new Sports Marketing 2.0 blog. We’re still fine-tuning the site but the blog is fully [...]

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QUICKHIT just announced a multiyear deal with the NFL. As you can imagine, a NFL deal in the social gaming space is as big as it gets. This historic deal cements QUICKHIT as the leading online social sports gaming company. Moreover, QuickHit will be the only company in the market [...]

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