Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Callum
  • 36, Male
  • Bangkok
  • Thailand
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Asian Sport Business Round Up - 27th May 2012

Asian Sport Business Round Up 27th May 2012The third week of May had motor sports news with plenty of football, soccer and a media deal.Formula One's initial public offering is set for June in Singapore and could raise some $2.5 billion; one of the largest flotations this year . Formula One’s majority shareholder, CVC Capital Partners, has reduced its share of the company by selling $1.6 billion…See More
yesterday
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Asian Sport Business Round Up 20th May 2012

Asian Sport Business Round Up 20th May 2012Sports marketing news midway through May touched on motorsports, the Olympics, track and field, news from the Asian Grand Prix as well as media deals. The 2012 Grand Prix Macau has found a title sponsor. The casino and gambling firm Sociedade de Jogos de Macau will sponsor the Formula Three race and the World Touring Car Championship. …See More
May 20
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Callum posted a blog post

Asian Sport Business Round Up 13th May 2012

Last week’s news had marathon running, cricket, soccer and motor sports as well as a few media deals.One of Malaysia’s premier athletic events, the Shape and Men’s Health Night Run is back again this year with the support of an impressive group of health and lifestyle sponsors. The run – organized by the media group BluInc – is backed by Spritzer, Fitness First, Skechers, Milo, Nivea and Rexona with GNC as the title presenter.The Shape and Men’s Health Night Run is set for July 14 in…See More
May 13
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Asian Sport Business Round Up 5/6/2012

April had plenty of rugby, football and soccer news along with marathon running, motor sports and the usual bunch of media deals.The Chinese IT firm Huawei was busy last month. The telecom company signed a two-year contract to sponsor the Canberra Raiders National Rugby League team reportedly worth some USD $1.77 million.  Huawei Australia spokesperson John Lord said the move would help build brand awareness in mobile handsets and enterprise IT. Huawei also made a deal with Atletico Madrid to…See More
May 6
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Asian Sport Business Round Up - April 28 -

The spotlight last week was on marketing campaigns, new sponsorships and the usual run of media deals. American multinational Proctor and Gamble kicked off its “Thank You Mom” campaign in Hong Kong. The Cincinnati-based manufacturer’s regional branch named two local athletes as ambassadors and will pay for their mothers to attend the London 2012 Olympics. Hong Kong gymnast Wai Hung Shek and swimmer Hang yu Sze will be P & G’s brand ambassadors during the Games. The pair will participate…See More
Apr 28
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Asian Sport Business Round Up - 22-April -

Sports marketing activities last week’s focused on golf. There was news in volleyball and cricket as well as the announcement that a big time American brewery is getting involved with motor racing in China.In golf news, Carlsberg renewed its sponsorship of the Maybank Malaysian Open tournament until 2015. The Danish brewer’s Malaysian branch will continue to be the tournament’s official beer in its role as second tier sponsor behind Maybank. Carlsberg will operate its beer garden and…See More
Apr 21
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Callum posted a blog post

Asian Sport Business Round Up 7th April 2012

The first week of April has news out of China with announcements in fighting sports and rugby sponsorships as well as a new backer for the Indonesian Masters golf tournament.The news blog MMA Weekly reports that the promotion company Ultimate Fighting Championship is negotiating a deal to hold an event at the Venetian Macao hotel. The company has been trying to tap into the Chinese market for several years by opening office space there and promoting local athletes. The effort has been…See More
Apr 8
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Callum posted a blog post

Asian Sport Business Round Up 31st March 2012

Japan and Singapore were in the spotlight this week with news in rugby and the purchase of the Japan Dome baseball stadium by the telecommunications firm Softbank. Young Singapore athletes competing in the upcoming SEA games will be given a financial boost while that country’s National Olympic Council signed a long term deal with the telecommunications company Singtel.The Japan Rugby Football Union announced that the Toyota Motor Corporation would be an official sponsor of that country’s…See More
Apr 1
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Callum posted blog posts
Mar 25
Callum posted a blog post

Asian Sport Business Round Up 17th March 2012

The lead-up to spring included motorsports news as the 2012 F1 season warms up with sponsorship announcements and media deals last week. Sailing was in the air as well as football, rugby, cricket and netball.In the run up to this season’s opening event, two F1 teams – Sahara Force India and Caterham F1 – have clinched sponsorship deals.The British clothing specialists Chatham Marine will become official provider of travel shoes to the Force India team this season while Visa signed a multi-year…See More
Mar 18
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Callum posted a blog post

Asian Sport Business Round Up 10th March 2012

The spotlight is on India this week with news in cricket and football as well as items on basketball, marathon running and something different: show jumping.Indian mobile phone company Micromax will title sponsor this year’s Asia Cup cricket tournament. The one-day round –robin event will feature current champions India, Sri Lanka, Pakistan and hosts Bangladesh and is set to run from 11th to 23rd of March.Micromax is currently the 12th largest manufacturer of mobile phones and operates in 14…See More
Mar 10
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Callum posted a blog post

Asian Sport Business Round Up 3rd March 2012

March came in like a dragon with NBA stars Michael Jordan and Jeremy Lin heading for trademark hassles in China. There was news in cricket, golf, soccer and tennis as well as the announcement that Standard Chartered Bank of Malaysia is returning as sponsor of the Kuala Lumpur Marathon.Hot NBA star Jeremy Lin’s sponsorship problems are with three companies that are lined up to cash in on the American-born basketball sensation’s marketing potential on the Chinese market. Adidas put out a batch of…See More
Mar 4
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Callum posted a blog post

Asian Sport Business Round Up 25th Feb 2012

It’s been a busy week for Indonesia with the accent on motorsport and golf. There was also a focus on Singapore as the hotbed for Asia’s growing sports scene as well as news of a settlement between the Sahara Group and the Indian cricket control board plus a media deal signed in Thailand.The Superbike World Championship will once again race in Indonesia. The five-year deal, beginning in 2013, will be held at the Sentul International Circuit in Babakan Madang.A spokesperson for series organizer…See More
Feb 26
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Asian Sport Business Round Up 18th Feb 2012

Japan has the spotlight in sports marketing this week with highlights in tennis and football.There was good news for Nepalese soccer and organizers of Malaysia’s Energizer Night Racesay they’re going to try it again.Up and coming Japanese tennis man Kei Nishikori has signed a multi-year personalendorsement deal with luxury watch brand Tag Heuer.The number 18 ranked player attracted attention to himself when he pulled off a so-called “hotdog shot” against opponent Andy Murray during the quarter…See More
Feb 19
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Callum posted a blog post

Asian Sport Business Round Up 5th Feb 2012

January ends and February starts off with the spotlight on India with announcements in cricket, soccer and the new US football league while talks have again broken off in the long-awaited Mayweather-Pacquiao mega-fight.The major Indian beer brand, Kingfisher is sponsoring English amateur cricket in a bid to raise its international profile and to compete with rival brewery Cobra Beer.The initiative starts next month with the Kingfisher Quiz and Curry Night which invites amateur cricket clubs to…See More
Feb 5
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Callum posted a blog post

Asian Sport Business Round Up

China dominated the news this week with announcements in sponsorships, venue management and marketing. The Chinese car maker GAC Group has increased its sports sponsorship portfolio in a deal with the International Table Tennis Federation. The company previously title-sponsored the 2011 version of the World Championships in Rotterdam. The arrangement will allow the ITTF to offer an overall prize of USD $2.5 million for the new world tour as well as another $1 million for the Grand Finals. A…See More
Jan 21
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Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Sports Festival
What is your job title?
CEO
What is your job function?
management
Company Website
http://www.sportsfestivalasia.com

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Callum's Blog

Asian Sport Business Round Up - 27th May 2012

Asian Sport Business Round Up 27th May 2012

The third week of May had motor sports news with plenty of football, soccer and a media deal.



Formula One's initial…
Continue

Posted on May 26, 2012 at 9:47pm

Asian Sport Business Round Up 20th May 2012

Asian Sport Business Round Up 20th May 2012

Sports marketing news midway through May touched on motorsports, the Olympics, track and field, news from the Asian Grand Prix as well as media deals.





The 2012…
Continue

Posted on May 20, 2012 at 9:00am

Asian Sport Business Round Up 13th May 2012

Last week’s news had marathon running, cricket, soccer and motor sports as well as a few media deals.





One of Malaysia’s premier athletic events, the Shape and Men’s Health Night Run is back again this year with the support of an impressive group of health and lifestyle sponsors. The run – organized by the media group BluInc – is backed by Spritzer, Fitness First, Skechers, Milo, Nivea and Rexona with GNC as the title presenter.

The Shape and…

Continue

Posted on May 13, 2012 at 9:51am

Asian Sport Business Round Up 5/6/2012

April had plenty of rugby, football and soccer news along with marathon running, motor sports and the usual bunch of media deals.

The Chinese IT firm Huawei was busy last month. The telecom company signed a two-year contract to sponsor the Canberra Raiders National Rugby League team reportedly worth some USD $1.77 million. 

Huawei Australia spokesperson John Lord said the move would help build brand awareness in mobile…
Continue

Posted on May 6, 2012 at 5:03am

Asian Sport Business Round Up - April 28 -

The spotlight last week was on marketing campaigns, new sponsorships and the usual run of media deals.





American multinational Proctor and Gamble kicked off its “Thank You Mom” campaign in Hong Kong. The Cincinnati-based manufacturer’s regional branch named two local athletes as ambassadors and will pay for their mothers to attend the London 2012 Olympics.

Hong Kong gymnast Wai Hung Shek and swimmer Hang yu Sze will be P & G’s brand…

Continue

Posted on April 28, 2012 at 9:30pm

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