Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Cheryl Walters
  • Female
  • Houston, TX
  • United States
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Search for More Conferences Involving Sports, Mobile Technologies, and/or Marketing

Hi Austin, Are you attending the FREE Digital Marketing World Virtual Conference? Check it out: http://www.marketingprofs.com/events/9/conference of the topics are: Integrating social media into you…

Replied Sep. 15, 2009

 

Cheryl Walters's Page

Latest Activity

ArLena Richardson The ePublicist and Cheryl Walters are now friends
on Wednesday
Now one call is all it takes to sell digital advertising across an entire league: http://adage.com/article?article_id=144948
July 20
You may be strong, but you'll tear up seeing this! Jeremy Roenick Gets Emotional After Chicago's Win: http://bit.ly/9dLVXU via @addthis
June 10
Unnerving, creepy, poignant. Wherever you fall on this scale, Nike's ad showing Tiger Woods with his dad's voice over does resonate.
April 8
I hate it when fans leave early. These guys do too: http://preview.tinyurl.com/yayntqp
March 11
My prayers go out to the Georgian luge team for the loss of their teammate.
February 12
Arlene Higginson left a comment for Cheryl Walters
January 13
Cheryl Walters joined David Astramskas's group
Sports Web/Multimedia Production
For developers of sports multimedia/marketing content that is distributed via online, mobile devices, DVD, HD, etc
January 12
Cheryl Walters left a comment for Marcus
January 7
If you can't can't keep a sport stat - RT @HistoryOfAll: 5 Random Things About the Bowl Championship Series (BCS) http://bit.ly/62R8Zi
January 7
Good article - Avoid the Clash with Social Media Content: http://tinyurl.com/ybkgcq4
January 5
I may not be "PC" but Merry Christmas and Happy New Year Everyone!
December 24, 2009
Karen Gilmore left a comment for Cheryl Walters
December 16, 2009
Cheryl Walters and Charlie Quirk are now friends
December 15, 2009
So can I just hate the guy with the smelly incense and stringy hair? dont-hate-the-guru-hate-the-game/: http://bit.ly/59ElQS via @addthis
December 14, 2009
Tips on leveraging Social Media with Sports Sponsorships: RT @sponsorpitch 7 Social Media Tips for Sponsorship Sales http://bit.ly/8dKLo9
December 8, 2009

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
Spotlight Creative, LLC
What is your job title?
Communications Director
What is your job function?
Marketing
Company Website
http://www.spotlightcreative.com
Personal Website
http://twitter.com/cherylwalters1
Who referred you to SM 2.0? (Or how did you find it)?
Referral

A Satisfied Sponsor is Not Necessarily a Loyal Sponsor

We know that the competition for sponsorship revenue is fierce - and securing renewals is even harder. The key to keeping them coming back is to effectively communicate their ROI.

Spotlight Creative, LLC creates new and innovative ways for our clients to communicate a return on investment to their sponsorship partners.

Knowing that their money has been well spent translates into a sponsor's on-going support - and that's the definition of "loyal" in our world.

Comment Wall (7 comments)

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At 9:45am on January 13, 2010, Arlene Higginson said…
Hi Cheryl,
I'm a Digital Sports Artist. Hand PAinted but a digital file ....pls check out my work.
If you can think of a project that would fit your org, pls feel free to get in touch. This is cutting edge All Digital Art. Pls see my website to appreciate it.. Catching on quick..make your brand/work stand out amongst boring clip art & standard graphics.

Sports Artist
Arlene Higginson
Art by Arlene LLC
www.artbyarlene.com
973-697-7721
arlene@ptd.net
At 3:21pm on December 17, 2009, Cheryl Walters said…
Hi Karen, thanks for the invite! I just joined your network and I look forward to sharing ideas and thoughts with everyone on all things sports and sponsorship-related. Cheers!
At 12:17pm on October 6, 2009, Kary Rivera said…
Hi Cheryl,

Thank you so much for the comments and the warm welcome! I will keep Spotlight Creative in mind.

Kary
www.hooplights.com
twitter/hooplights
At 5:11pm on September 25, 2009, Gord Forbes said…
Cheryl.

Great to know that Canuck fans are well represented in the Lone Star State. Is it true that everything is BIGGER in Texas?

Gord
At 2:00pm on September 25, 2009, Bradford J. Hollingsworth said…
Cheryl ~ hey, thanks for the note. Definitely a transition from basketball to hockey but being in the South beats the cold weather any day. There is more opportunity for growth with the Predators than I have had in the past.
At 11:54am on September 24, 2009, Mike Mahoney said…
Cheryl, Thanks for the note. We don't get a lot of feedback on our sponsor recaps, good or bad. This might be a bad sign I don't know. We are looking at moving to move to more of an online solution for lead generation and sponsor communication. Look forward to talking to you further. Mike
At 11:32am on September 15, 2009, Kimberly Abey said…
Hello Cheryl!
 
 
 

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Sorry for the inconvenience, but we’re moving the site, our feed and our email subscriptions over to our new site at Coyle Media. We’ve already moved over the blog and all the posts there as well, at the new Sports Marketing 2.0 blog. We’re still fine-tuning the site but the blog is fully [...]

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