Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Cheryl Walters
  • Female
  • Houston, TX
  • United States
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Search for More Conferences Involving Sports, Mobile Technologies, and/or Marketing

Hi Austin, Are you attending the FREE Digital Marketing World Virtual Conference? Check it out: http://www.marketingprofs.com/events/9/conference of the topics are: Integrating social media into you…

Replied Sep. 15, 2009

 

Cheryl Walters's Page

Latest Activity

I hate it when fans leave early. These guys do too: http://preview.tinyurl.com/yayntqp
March 11
My prayers go out to the Georgian luge team for the loss of their teammate.
February 12
Arlene Higginson left a comment for Cheryl Walters
January 13
Arlene Higginson and Cheryl Walters are now friends
January 13
Cheryl Walters joined David Astramskas's group
Sports Web/Multimedia Production
For developers of sports multimedia/marketing content that is distributed via online, mobile devices, DVD, HD, etc
January 12
Cheryl Walters left a comment for Marcus
January 7
If you can't can't keep a sport stat - RT @HistoryOfAll: 5 Random Things About the Bowl Championship Series (BCS) http://bit.ly/62R8Zi
January 7
Good article - Avoid the Clash with Social Media Content: http://tinyurl.com/ybkgcq4
January 5
I may not be "PC" but Merry Christmas and Happy New Year Everyone!
December 24, 2009
Cheryl Walters left a comment for Karen Gilmore
December 17, 2009
Karen Gilmore left a comment for Cheryl Walters
December 16, 2009
Cheryl Walters and Charlie Quirk are now friends
December 15, 2009
So can I just hate the guy with the smelly incense and stringy hair? dont-hate-the-guru-hate-the-game/: http://bit.ly/59ElQS via @addthis
December 14, 2009
Tips on leveraging Social Media with Sports Sponsorships: RT @sponsorpitch 7 Social Media Tips for Sponsorship Sales http://bit.ly/8dKLo9
December 8, 2009
Interesting article for Event Planners from IAEE on working "Green." http://www.iaee.com/pdf/GreenwashingJune09.pdf
December 1, 2009
Cheryl Walters updated their profile
November 5, 2009

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
Spotlight Creative, LLC
What is your job title?
Communications Director
What is your job function?
Marketing
Company Website
http://www.spotlightcreative.com
Personal Website
http://twitter.com/cherylwalters1
Who referred you to SM 2.0? (Or how did you find it)?
Referral

A Satisfied Sponsor is Not Necessarily a Loyal Sponsor

We know that the competition for sponsorship revenue is fierce - and securing renewals is even harder. The key to keeping them coming back is to effectively communicate their ROI.

Spotlight Creative, LLC creates new and innovative ways for our clients to communicate a return on investment to their sponsorship partners.

Knowing that their money has been well spent translates into a sponsor's on-going support - and that's the definition of "loyal" in our world.

Comment Wall (8 comments)

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At 9:45am on January 13, 2010, Arlene Higginson said…
Hi Cheryl,
I'm a Digital Sports Artist. Hand PAinted but a digital file ....pls check out my work.
If you can think of a project that would fit your org, pls feel free to get in touch. This is cutting edge All Digital Art. Pls see my website to appreciate it.. Catching on quick..make your brand/work stand out amongst boring clip art & standard graphics.

Sports Artist
Arlene Higginson
Art by Arlene LLC
www.artbyarlene.com
973-697-7721
arlene@ptd.net
At 3:21pm on December 17, 2009, Cheryl Walters said…
Hi Karen, thanks for the invite! I just joined your network and I look forward to sharing ideas and thoughts with everyone on all things sports and sponsorship-related. Cheers!
At 8:05am on December 16, 2009, Karen Gilmore said…
Network build by women sports fans for women sports fans
Men are welcome to join as well 
http://womensportbarnetwork.ning.com/

Visit WSBN: Women Sport Bar Network
At 12:17pm on October 6, 2009, Kary Rivera said…
Hi Cheryl,

Thank you so much for the comments and the warm welcome! I will keep Spotlight Creative in mind.

Kary
www.hooplights.com
twitter/hooplights
At 5:11pm on September 25, 2009, Gord Forbes said…
Cheryl.

Great to know that Canuck fans are well represented in the Lone Star State. Is it true that everything is BIGGER in Texas?

Gord
At 2:00pm on September 25, 2009, Bradford J. Hollingsworth said…
Cheryl ~ hey, thanks for the note. Definitely a transition from basketball to hockey but being in the South beats the cold weather any day. There is more opportunity for growth with the Predators than I have had in the past.
At 11:54am on September 24, 2009, Mike Mahoney said…
Cheryl, Thanks for the note. We don't get a lot of feedback on our sponsor recaps, good or bad. This might be a bad sign I don't know. We are looking at moving to move to more of an online solution for lead generation and sponsor communication. Look forward to talking to you further. Mike
At 11:32am on September 15, 2009, Kimberly Abey said…
Hello Cheryl!
 
 

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Thomas D. Hagen

Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-up

The Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 20…

Started by Thomas D. Hagen in Sponsorship Strategy 1 day ago.

Steve Harbula

Marketers make most of social media for NCAA promotions

Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…

Tagged: basketball, College, Madness, March

Started by Steve Harbula in Web 2.0 general ideas 1 day ago.

Mike Lieberman

Operations Internships Available

The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…

Started by Mike Lieberman in Job Openings Mar 10.

Matt Hansen

Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 3 Replies

Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion. 

Started by Matt Hansen in Sponsorship Strategy. Last reply by Chris Kawasaki 1 day ago.

Gary Matthews

Re: C.H.A.M.P.S "we are on the move..........

RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…

Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

MIT Sports Analytics Conference…on social media

I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
 

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