Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Christian Busch
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  • New York
  • United States
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Profile Information

What kind of company do you work for?
other
What is the name of your company?
Takkle
What is your job title?
VP Marketing
What is your job function?
Marketing
Company Website
http://takkle.com
Personal Website
http://christianbusch.blogspot.com

Comment Wall (2 comments)

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At 1:05pm on February 28, 2008, Steve Bonsignore said…
Hi Christian - Hope all is well. I never got a chance to pull you aside during the conference in NY but wanted to introduce myself quickly. I lead our sports marketing practice here in NY for GCI (global PR firm). Currently, we work with the Sony Ericsson WTA Tour, NHL All-Star Game and others, although most of my time is spent on Nike across its team sports. You're probably familiar with some of our client contacts, and we discuss Takkle a lot internally. Would love the chance to discuss PR and what Takkle's currently doing (or thinking about) and tell you a little more about our group.

Best, Steve
sbonsignore@gcigroup.com
At 11:23am on January 14, 2008, Kevin Smith said…
yo. I made it in! phew
 
 
 

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Steve Harbula

New Local SB Nation Sites

Overdue kudos to Kyle Ragsdale and the folks at SB Nation for making this move to package their great content in local "editions":http://www.nytimes.com/2010/06/07/busin always been primarily organiz…

Started by Steve Harbula in Big Media Digital Strategy Jul 1.

sunjiangyao

Golf Swing Power

For more golf swing power, a proper positioning is required from the person taking the shot. A good stance always produces a perfect strike(Callaway Diablo EDGE Driver). As the player prepares to hit…

Started by sunjiangyao in Sponsorship Strategy Jun 29.

sunjiangyao

Brief history of the development of golf courses in Catalonia

This article was published in "Catalonia Today" newspaper on the 15th of October, 2004. Founded in 1914 and designed by Harry S. Colt, Sant Cugat is the oldest golf course(Callaway FT-i Brid Irons)…

Started by sunjiangyao in Sponsorship Strategy Jun 24.

sunjiangyao

Golf Equipment

    Meanwhile, out on the practice tee, there's a driver that pivots to show you where and how your personal glitch is manifesting. Then there are putters - the ultimate golf training device. They ar…

Started by sunjiangyao in Sponsorship Strategy Jun 22.

sunjiangyao

How to Be a Good Golf Player

The first step of ensuring that you play better golf is considering the golf club. You need to ensure that in order for you to play well; you need to have a good golf club that is comfortable to your…

Started by sunjiangyao in Sponsorship Strategy Jun 21.

Sports Marketing 2.0

Follow #sports20 Summit in NYC

new TWTR.Widget({ version: 2, type: 'search', search: '#sports20', interval: 6000, title: 'Follow the action...', subject: '#sports20 Summit NYC', width: 490, height: 588, theme: { shell: { background: '#155c0b', color: '#ffffff' [...]

We’ve Moved, Please Update Your Subscriptions

Sorry for the inconvenience, but we’re moving the site, our feed and our email subscriptions over to our new site at Coyle Media. We’ve already moved over the blog and all the posts there as well, at the new Sports Marketing 2.0 blog. We’re still fine-tuning the site but the blog is fully [...]

QuickHit.com scores NFL license for online football game

QUICKHIT just announced a multiyear deal with the NFL. As you can imagine, a NFL deal in the social gaming space is as big as it gets. This historic deal cements QUICKHIT as the leading online social sports gaming company. Moreover, QuickHit will be the only company in the market [...]

World Cup info-graphic, sponsored by Sony, Hyundai

As you can see in the screen cap above, the sections of the circle represent all the different ways you might want to see the schedule–by group, team, date, or venue. Mousing over any individual sliver brings up all the corresponding games. More from Fast Company

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