Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

David George
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  • New York
  • United States
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What kind of company do you work for?
software service provider
What is the name of your company?
KickApps Corporation
What is your job title?
EVP of Business Development & Client Services
What is your job function?
management
Company Website
http://www.kickapps.com

David George's Blog

David George

Phoenix Suns PlanetOrange Site Wins and EMMY

Who hasn’t wanted to say the words: I’d like to thank the Academy. While that day may never come for most of us, it happened for our client the Phoenix Suns. The Suns won an Emmy Award for their team’s social network, PlanetOrange.net last week (one of twelve that the organization won). Jeramie McPeek, vice president, interactive services at the Suns, and his team won the award in the Advanced Media category.

PlanetOrange.net has been a success from day one. In fact, it has attributes which any… Continue

Posted on October 22, 2008 at 3:32pm — 2 Comments

David George

Professional Sports team continue to offer social media capabilities on their own site

In a trend that has been picking up steam over the past six months, more and more professional sports teams are tapping into social media to engage their fans online. Whether to provide the ultimate destination for fans to share their passion for their specific team, to grow audience, or to create new revenue opportunities, sports organizations are creating communities/social networks on their own site. The latest team to do so is the New York Knicks. You can check out their new community on the… Continue

Posted on July 23, 2008 at 2:30pm —

Comment Wall (3 comments)

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At 6:07pm on July 27, 2008, David George said…
Hi Tim,

Let us know how we can help.

Best,

David
At 12:57am on July 27, 2008, Tim Horton said…
Hi David,
I am currently using Kickapps for our community at soccerinteractive.com. We are about to make some changes to to the site design and will probably have the community as a stand alone site called connect in sports.com. I look forward to hearing more about your input on this site.
Tim
At 5:34pm on March 9, 2008, Stewart Whicker said…
Hi David, Thanks for joining the group. I hope we can get some good ideas coming from the people that have joined.
 
 

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Thomas D. Hagen

Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-up

The Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 20…

Started by Thomas D. Hagen in Sponsorship Strategy 1 day ago.

Steve Harbula

Marketers make most of social media for NCAA promotions

Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…

Tagged: basketball, College, Madness, March

Started by Steve Harbula in Web 2.0 general ideas 1 day ago.

Mike Lieberman

Operations Internships Available

The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…

Started by Mike Lieberman in Job Openings Mar 10.

Matt Hansen

Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 3 Replies

Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion. 

Started by Matt Hansen in Sponsorship Strategy. Last reply by Chris Kawasaki 1 day ago.

Gary Matthews

Re: C.H.A.M.P.S "we are on the move..........

RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…

Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

MIT Sports Analytics Conference…on social media

I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
 

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