Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Jason Peck Male
United States
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SponsorPitch Launches Beta - Invite Codes Coming

Replied Dec. 10, 2008

Know of any good sports marketing associations,memberships, conferences?

Replied Nov. 7, 2008

Olympics 2.0, what's new?

Replied Jul. 25, 2008

Take A Peck RSS Feed

TruFan - Platform for Local Fan Communities

In case you missed it, yesterday TruMedia Networks launched TruFan, a social media platform for local sports fan communities. The platform will power fan communities in 122 markets and you can check out SawxHeads or CeltsHeads for sample communities that live on the TruFan platform. The platform includes standard community features such as profiles, blogs, pictures, [...]

How the AVP Could Leverage Social Media

I apologize for the lack of updates recently - I took on a new job a few weeks ago as social media manager for eWayDirect, which offers multiple marketing services  on a single platform built around a robust reporting structure. The job is definitely a challenge as I’ll be helping them 1) build their [...]

10 Reasons Why Sports Organizations Should Use Twitter

If social media is the tools, opportunities and conversations that enable mass two-way or multi-way communication and information sharing, then Twitter is the #1 tool right now that allows for direct, real-time interaction between people. Twitter is a very powerful connector and enabler. It enables JoeSportsFan in Philly to connect with JimSportsFan in New York [...]

My Notes from the 2009 CSRI Conference

On Thursday and Friday last week I had a great opportunity to attend the 2009 College Sport Research Institute (CSRI) Conference in Chapel Hill. The conference brought together some of the brightest sports minds, students and faculty to discuss issues facing college sports. I really enjoyed meeting Jeremy Bloom and hearing about his ordeals with [...]

Keep Sponsors Happy with SponsorshipPRO+ Presentation Software

The Challenge: Teams and properties often include a lot of different assets in packages for sponsors. Signage, radio and TV spots, other media, experiences, tickets and more and the impressions, ratings and other metrics can be difficult to keep track of. When sponsors ask for results at the end of a season or after an event, [...]
 

Jason Peck's Page

Latest Activity

Jason Peck left a comment for TerryJune 23
Terry left a comment for Jason PeckJune 20
Jason Peck is now friends with antonio ramirez, Steve Dittmore, Josh Feinberg and 7June 9
4 more…
Dan Harbison and Jason Peck are now friendsMay 1
Jason Peck commented on Patrick Stack's blog post 'WPS Embracing Social Networking, Digital to do a lot with a little'March 28
It's great that the WPS is trying to do something new and exciting like this to engage fans. I also wrote about this last week on my blog. Even if the sideline tweeting doesn't last, at least they're willing to try something new and make mistakes ...
Jason Peck commented on Howard Brodwin's blog post 'Brand Exposure during the NCAA Tourney'March 24
Great info, thanks for sharing! My brackets are all busted up, but I still have my team (UNC Tar Heels) winning it all!
Jason Peck updated their profileMarch 24
Petros Adamantidis left a comment for Jason PeckMarch 14

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Highway 24 Media
What is your job title?
Consultant and Founder
What is your job function?
Marketing
Company Website
http://www.hwy24.com
Personal Website
http://www.jasonfpeck.com

Jason Peck's Videos

Jason Peck's Blog

Jason Peck

Sports and Social Media in 2009

Hey everyone,

Hope you're having a nice holiday season with your friends and family. I just wanted to let you know that I just wrote about some predictions I have for sports and social media in 2009 on my blog. I'd love to hear your thoughts and if you leave a comment there or want to write a response on your own blog, I'll include it in a separate write-up with some of YOUR predictions.

Here's the link:… Continue

Posted on December 17, 2008 at 10:55am — 1 Comment

Jason Peck

The New and Improved Sports Biz Feed


Hey everyone,

Just wanted to let you know that in the spirit of The Ad Feed and PopUrls, I have relaunched Sports Biz Feed, which is an easy way for sports market… Continue

Posted on September 4, 2008 at 10:29pm —

Jason Peck

Top 50 Sports Social Networks

I just posted a list of top 50 sports social networks based on valuations by dnScoop. Besides this one and the obvious sites that are missing because they don't have their own unique domain name, were you surprised about any others not being on the list?

Here's the link to my post - top 50 sports social networks

Posted on June 1, 2008 at 5:10pm — 3 Comments

Jason Peck

Sports Marketing 2.0 Summit Thoughts

I posted a few of my thoughts this morning on my blog, Take A Peck.

While they aren't nearly as neat and organized as Brian's notes, just wanted to let you know they were there.

Posted on February 14, 2008 at 7:22am —

Jason Peck

Facebook Apps can bring games back to life

Remember Oregon Trail? In the original game you had to buy a wagon, oxen and some supplies and travel from the Mississippi to the Pacific Ocean--hunting, fording rivers, and surviving sickness along the way. It was a fun game...but a lot of people forgot about it once games went 3D.

Thanks to Facebook, Oregon Trail has been resurrected in the form of a FB app. There are currently over 111,700 active daily users, and I must confess that I have been one of them the last few days. The game… Continue

Posted on January 22, 2008 at 9:49pm —

Comment Wall (13 comments)

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Join this social network

At 10:57am on June 20, 2009, Terry said…
Hi Jason,
How's it going?
Just checking in to let you know our website has totally changed.
eVideo campaigns are changing the way people are promoting events and selling tickets.
In this economy, teams are looking for measurable ways to help sell tickets.
The Flimp platform does that.
Please visit us at: www.flimp.net
Thanks,
Terry
At 2:45pm on September 6, 2008, Phil Zalewski said…
Jason,
We've been writing a blog on sports and technology, Pulse Jam, www.pulsejam.com. Would love to see if we can get it listed on your new Sports Biz site. Additionally, would like to chat about a sports intelligence platform we're rolling out later this year. Please let me email me a philz@pulsemediagroup.com

Thanks,
Phil
At 4:39am on July 22, 2008, Mark Heller said…
Jason, I misplaced your number please email me at mark@diehard101.com and shoot me your number again.

Mark
At 5:05am on July 5, 2008, Mark Heller said…
Hey Jason we are growing big time. Lets talk next week.

Mark
At 1:53pm on July 3, 2008, Allie Whelan said…
Jason,

I checked out your website and you have some great thoughts about different aspects of sports marketing. I want to ask what you think about using video advertising on the web? For sports, I think it can be a really big way to advertise in the future. At Flimp, were working with all different types of companies, but I'm involved with the sports world. Thoughts on the ideas?

Allie
Flimp Media
At 2:49pm on July 2, 2008, Chris Becker said…
I just added another blog post that might shed a little more light on what our promotion looks like. Stay tuned, more to come.
At 11:11am on June 25, 2008, Mark Heller said…
Jason,

thanks for the comment. 4000 pages is not a bad start! We are getting closer to launch.
At 6:29pm on June 1, 2008, Mark Heller said…
Jason,

Sure lets talk sometime this week. You can email me at mark@diehard101.com.
Thanks,
Mark
At 11:17pm on May 19, 2008, JP said…
Cool. Glad to hear it!
At 2:40pm on April 17, 2008, David Astramskas said…
so what's your involvement with Twitter. I'm always open to new creative ways of doing things especially if it can save me time.

View All Comments

 
 

Groups

Forum

Jeremy Beynon

Sponsorship Sales role

Hi, I am looking for someone to pull some sponsorship deals together for www.heavensgame.com with companies in the UK & USA. At present the role would be part time and commission based. If y...

Started by Jeremy Beynon in Sponsorship Strategy Jun 29.

Stanescu Simona

F1 scandal 2 Replies

What is your opinion about the new F1 scandal? Do you think that everything will end up with having a brand new competition? What will the TV channels do?

Tagged: F1

Started by Stanescu Simona in Sponsorship Strategy. Last reply by Stanescu Simona Jun 25.

Stanescu Simona

What are the main problems in sports marketing in your area? 3 Replies

In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" problems are: the lack of money, the decline of birth rate,...

Tagged: problems, sports

Started by Stanescu Simona in Web 2.0 general ideas. Last reply by Stanescu Simona Jun 25.

Simon

Agencies 1 Reply

Wondering if anyone has any strategies for securing agency buys online? Are they only looking for display and search inventory? Is there a particular way to go about engaging them? Thanks, Simon

Started by Simon in Sponsorship Strategy. Last reply by Shripal Shah Jun 12.

Brian Gainor

Looking for Sports Marketing/Sponsorship Best Practices?

You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch new partners! http://is.gd/GJ49

Tagged: practices, sponsorship, best, business, marketing

Started by Brian Gainor in Sponsorship Strategy May 27.

About

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

Sports fans like to play games with eachother, online and off

When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together… Just this piece in Forbes written by Peter Daboll, CEO of Bunchball. He does a better job than I explaining game mechanics. I think this is an [...]

NFL.com grows 153% during DRAFT

Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their [...]

How sports teams make money online

I am excited to announce that Sports Marketing 2.0 is holding a series of three, regional conferences to help professional, minor league and college teams generate revenue from digital channels (Web, E mail, Video, Social Media) Follow the registration links below to read more information for each event. We’ve got a great cross-section of speakers from [...]

ESPN Launches “Blog Buzz”

ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She’s got a million clients and even more great stories to tell. If you’d like to hear some of them, you should join us at our Team Digital [...]
 

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