Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Jason Peck
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Jason Peck and SportsLeeg.com are now friends
January 6
I think it will certainly be interesting to watch. There's no question that people are thirsty for "news"/gossip like they will be able to provide about athletes. I don't really care whether an athlete is paying X dollars for child support to 3 wome…
December 31, 2009
Jason Peck and Dimitri Op de Beeck are now friends
December 19, 2009
Jason Peck and Gerardo Jerry Molina are now friends
December 2, 2009
Why should it be the responsibility of the leagues, or teams, to monitor or educate adults on common sense and life experiences that these adults should have learned through high school, college and everyday life? If it is anyone's responsibility, i…
November 8, 2009
I think it would in the long run benefit organizations like the NBA, NFL, NHL, etc to make mandatory, an educational track or series of courses designed to improve the communication skills and etiquette of today's athletes. Ideally programs like thi…
November 7, 2009
I know that online and social media is your thing Jason, but I don't think it makes any difference as to what the mechanism of delivery is. I'm also not sure it is something that only applies to athletes. But athletes do need to understand that if t…
November 7, 2009
Bubba Watson just joined Twitter in September and seems to be doing a good job with it (http://twitter.com/bubbawatson) - engaging fans, responding to them and posting informal pictures and videos (http://tweetreel.com/bubbawatson) to help fans get…
November 6, 2009

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Highway 24 Media
What is your job title?
Consultant and Founder
What is your job function?
Marketing
Company Website
http://www.hwy24.com
Personal Website
http://www.jasonfpeck.com

Jason Peck's Blog

Jason Peck

Athletes Need Better Online Training

I'm sure you've all heard about the recent Larry Johnson fiasco by now, but if not, please see:

http://www.lehighvalleylive.com/sportsflash/index.ssf?/base/sports-134/1256779803197270.xml&storylist=sports
http://mashable.com/2009/10/26/larry-johnson-twitter/Continue

Posted on October 30, 2009 at 4:51pm — 10 Comments

Jason Peck

Sports and Social Media in 2009

Hey everyone,

Hope you're having a nice holiday season with your friends and family. I just wanted to let you know that I just wrote about some predictions I have for sports and social media in 2009 on my blog. I'd love to hear your thoughts and if you leave a comment there or want to write a response on your own blog, I'll include it in a separate write-up with some of YOUR predictions.

Here's the link:… Continue

Posted on December 17, 2008 at 10:55am — 1 Comment

Jason Peck

The New and Improved Sports Biz Feed


Hey everyone,

Just wanted to let you know that in the spirit of The Ad Feed and PopUrls, I have relaunched Sports Biz Feed, which is an easy way for sports market… Continue

Posted on September 4, 2008 at 10:29pm — 1 Comment

Jason Peck

Top 50 Sports Social Networks

I just posted a list of top 50 sports social networks based on valuations by dnScoop. Besides this one and the obvious sites that are missing because they don't have their own unique domain name, were you surprised about any others not being on the list?

Here's the link to my post - top 50 sports social networks

Posted on June 1, 2008 at 5:10pm — 3 Comments

Jason Peck

Sports Marketing 2.0 Summit Thoughts

I posted a few of my thoughts this morning on my blog, Take A Peck.

While they aren't nearly as neat and organized as Brian's notes, just wanted to let you know they were there.

Posted on February 14, 2008 at 7:22am —

Comment Wall (16 comments)

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At 9:03pm on October 9, 2009, Terry said…
Hi Jason.
Hope you're well.
Maybe I'll see you at one of the NY conferences this fall.
Thanks,
Terry Whelan
At 8:32am on August 10, 2009, Terry said…
Hi Jason,
One of our new investors is Pat Croce, former owner of the Philadelphia 76er's.
He has brought some great new ideas to the Flimp Sports team.
Needless to say, the 76er's are a new client of Flimp's!
Hope all is well.
Terry Whelan
www.flimp.net
At 7:24pm on July 24, 2009, ArLena Richardson The ePublicist said…
Hi Jason..your #1 fan here!
I added your Twitter name in comments at Twitter Sports Connect.
Still smiling....BIG.
Ar Lena @theepublicist
At 10:57am on June 20, 2009, Terry said…
Hi Jason,
How's it going?
Just checking in to let you know our website has totally changed.
eVideo campaigns are changing the way people are promoting events and selling tickets.
In this economy, teams are looking for measurable ways to help sell tickets.
The Flimp platform does that.
Please visit us at: www.flimp.net
Thanks,
Terry
At 2:45pm on September 6, 2008, Phil Zalewski said…
Jason,
We've been writing a blog on sports and technology, Pulse Jam, www.pulsejam.com. Would love to see if we can get it listed on your new Sports Biz site. Additionally, would like to chat about a sports intelligence platform we're rolling out later this year. Please let me email me a philz@pulsemediagroup.com

Thanks,
Phil
At 4:39am on July 22, 2008, Mark Heller said…
Jason, I misplaced your number please email me at mark@diehard101.com and shoot me your number again.

Mark
At 5:05am on July 5, 2008, Mark Heller said…
Hey Jason we are growing big time. Lets talk next week.

Mark
At 1:53pm on July 3, 2008, Allie Whelan said…
Jason,

I checked out your website and you have some great thoughts about different aspects of sports marketing. I want to ask what you think about using video advertising on the web? For sports, I think it can be a really big way to advertise in the future. At Flimp, were working with all different types of companies, but I'm involved with the sports world. Thoughts on the ideas?

Allie
Flimp Media
At 2:49pm on July 2, 2008, Chris Becker said…
I just added another blog post that might shed a little more light on what our promotion looks like. Stay tuned, more to come.
At 11:11am on June 25, 2008, Mark Heller said…
Jason,

thanks for the comment. 4000 pages is not a bad start! We are getting closer to launch.
 
 

Forum

Eamonn Watson

Sponsors Call Time On Sport’s Smoke And Mirrors Story

Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa.   “If the sports business doe…

Tagged: base, sponsorship, global, brands, fan

Started by Eamonn Watson in Sponsorship Strategy Feb 4.

Ashley Read

What are the biggest issues affecting grassroots sports?

Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…

Started by Ashley Read in Web 2.0 general ideas Feb 3.

Mats Melén

New service opened - new ideas to promoto and sell

Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…

Started by Mats Melén in Sponsorship Strategy Jan 30.

Brian Gainor

Looking for New Sponsorship/Marketing Ideas? 1 Reply

You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter.   The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…

Tagged: billboards, sports, promotions, marketing, sponsor

Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.

Ivan Usera

Sports Marketing 2.0 Conference

Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…

Started by Ivan Usera in Web 2.0 general ideas Jan 13.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]
 

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