Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Jerome Harrison
  • Male
  • Minneapolis, MN
  • United States
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Latest Activity

December 19, 2009
Jerome Harrison added a discussion to the group Sports Social Networks
Hey everyone, I am starting a Wisconsin & Minnesota Sports Fan Community at www.wiscosotasports.com, and am wondering if anyone has any advice on how to maximize user engagement on the blog. I want WiscoSota to be an open community where anyone can…
November 16, 2009
Pat I'm sure you already have a substantial list of Golf Courses using Twitter, but here are a couple anyways: http://www.socialsearchmarketer.com/1689/follow-friday-golf-courses-twitter/ http://www.danperry.com/blog/twitter-golf-courses/ Most of…
November 5, 2009
Russell Scibetti and Jerome Harrison are now friends
June 9, 2009
Jerome Harrison and Josh Feinberg are now friends
April 26, 2009
Jerome Harrison added 2 blog posts
April 13, 2009
Jerome Harrison updated their profile
March 24, 2009
Developers of sports social networks. Share ideas to bring more people online to then go offline and play more sport.
March 24, 2009
Jerome Harrison added a blog post
Many teams are using Twitter and other social media to stay in touch with their fans. Twitter allows teams to advertise, promote and provide news to fans for no price -- an increasingly effective tool in sports marketing. The Minnesota Timberwolves…
March 9, 2009
Jerome Harrison updated their profile photo
February 23, 2009
Jerome Harrison is now a member of Sports Marketing 2.0
February 23, 2009

Profile Information

What kind of company do you work for?
other
What is the name of your company?
Student
What is your job title?
Student
What is your job function?
Marketing
Company Website
http://www.wiscosotasports.com
Personal Website
http://www.recklessabandonsports.com
Who referred you to SM 2.0? (Or how did you find it)?
Blogs

Jerome Harrison's Blog

Jerome Harrison

Interview with Dan Graf, Managing Editor of Sporting News magazine

Last summer, two years after being acquired by American City Business Journals (ACBJ), Sporting News (SN) made significant strategic changes in the direction of its publications.

Along with changes in content, SN magazine switched from a weekly to a bi-weekly format. Sporting News also created the industry's first daily online sports newspaper, SN Today. Delivered every morning, for free, to each subscriber's email, SN Today is leading the charge in what many believe is the future of daily news… Continue

Posted on April 13, 2009 at 8:40pm —

Jerome Harrison

Packers' Nick Barnett & Other Athletes Connecting with Fans on Twitter

Until about a month ago, like my friend Grego, I wasn't down with the whole Twitter phenomenon. As it was, I already had Facebook and didn't see the need to be micro-blogging about my daily activities. I saw Twitter as a little creepy, narcissistic, and annoying -- people sharing mundane details about their daily lives and fiending for the next Tweet from their friend or even a stranger perhaps.

But I see it differently now. When I started my sports business blog, RecklessAbandonSports.com, in… Continue

Posted on April 13, 2009 at 8:18pm —

Jerome Harrison

Teams Using Twitter to Connect with Fans

Many teams are using Twitter and other social media to stay in touch with their fans. Twitter allows teams to advertise, promote and provide news to fans for no price -- an increasingly effective tool in sports marketing.

The Minnesota Timberwolves, for example, have made good use of Twitter. For a recent home game, they used Twitter for a special ticket giveaway. The Phoenix Suns are another team that has used Twitter to its advantage. Led by Director of Digital Media & Research, @PhoenixS… Continue

Posted on March 9, 2009 at 6:30pm —

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Steve Harbula

New Local SB Nation Sites

Overdue kudos to Kyle Ragsdale and the folks at SB Nation for making this move to package their great content in local "editions":http://www.nytimes.com/2010/06/07/busin always been primarily organiz…

Started by Steve Harbula in Big Media Digital Strategy Jul 1.

sunjiangyao

Golf Swing Power

For more golf swing power, a proper positioning is required from the person taking the shot. A good stance always produces a perfect strike(Callaway Diablo EDGE Driver). As the player prepares to hit…

Started by sunjiangyao in Sponsorship Strategy Jun 29.

sunjiangyao

Brief history of the development of golf courses in Catalonia

This article was published in "Catalonia Today" newspaper on the 15th of October, 2004. Founded in 1914 and designed by Harry S. Colt, Sant Cugat is the oldest golf course(Callaway FT-i Brid Irons)…

Started by sunjiangyao in Sponsorship Strategy Jun 24.

sunjiangyao

Golf Equipment

    Meanwhile, out on the practice tee, there's a driver that pivots to show you where and how your personal glitch is manifesting. Then there are putters - the ultimate golf training device. They ar…

Started by sunjiangyao in Sponsorship Strategy Jun 22.

sunjiangyao

How to Be a Good Golf Player

The first step of ensuring that you play better golf is considering the golf club. You need to ensure that in order for you to play well; you need to have a good golf club that is comfortable to your…

Started by sunjiangyao in Sponsorship Strategy Jun 21.

Sports Marketing 2.0

Follow #sports20 Summit in NYC

new TWTR.Widget({ version: 2, type: 'search', search: '#sports20', interval: 6000, title: 'Follow the action...', subject: '#sports20 Summit NYC', width: 490, height: 588, theme: { shell: { background: '#155c0b', color: '#ffffff' [...]

We’ve Moved, Please Update Your Subscriptions

Sorry for the inconvenience, but we’re moving the site, our feed and our email subscriptions over to our new site at Coyle Media. We’ve already moved over the blog and all the posts there as well, at the new Sports Marketing 2.0 blog. We’re still fine-tuning the site but the blog is fully [...]

QuickHit.com scores NFL license for online football game

QUICKHIT just announced a multiyear deal with the NFL. As you can imagine, a NFL deal in the social gaming space is as big as it gets. This historic deal cements QUICKHIT as the leading online social sports gaming company. Moreover, QuickHit will be the only company in the market [...]

World Cup info-graphic, sponsored by Sony, Hyundai

As you can see in the screen cap above, the sections of the circle represent all the different ways you might want to see the schedule–by group, team, date, or venue. Mousing over any individual sliver brings up all the corresponding games. More from Fast Company

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