Re-thinking sports marketing now that fans are in charge
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John M.Petterson
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- Hawthorn East
- Australia
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- What kind of company do you work for?
- agency
- What is the name of your company?
- INTAIR TRAVELSCENE AMERICAN EXPRESS
- What is your job title?
- CEO - Managing Director
- What is your job function?
- management
- Company Website
- http://www.intair.com.au
- Personal Website
- http://www.intair.com.au
- Who referred you to SM 2.0? (Or how did you find it)?
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Willis takes early lead in Tampa
He finished his opening round Thursday at the Transitions Championship by holing out a bunker shot for birdie on the 18th hole, then happily shared memories of his first trip to the White House and a…
Started by sunjiangyao in Sponsorship Strategy 21 hours ago.
Madness on the links
No. 1 Jack Nicklaus vs. No. 16 Lee TrevinoIf the past is any indication, the Merry Mex will give the Golden Bear quite a challenge. He outdueled Nicklaus on several occasions in the majors, most nota…
Started by sunjiangyao in Sponsorship Strategy 21 hours ago.
Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-up
The Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 20…
Started by Thomas D. Hagen in Sponsorship Strategy Mar 17.
Marketers make most of social media for NCAA promotions
Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…
Tagged: basketball, College, Madness, March
Started by Steve Harbula in Web 2.0 general ideas Mar 16.
Operations Internships Available
The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…
Started by Mike Lieberman in Job Openings Mar 10.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
