Re-thinking sports marketing now that fans are in charge
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Jonathan P. Oppold's Discussions
What are the main problems in sports marketing in your area?
Sports are as popular as ever in the United States, so one would assume that marketing sport is not quite as problematic than it is where you are from. However, too much popularity can sometimes be a…
Replied Jan 9
Jonathan P. Oppold's Page
Latest Activity
(via The JukeBox)
Profile Information
- What kind of company do you work for?
- other
- What is the name of your company?
- Wayne State College
- What is your job title?
- Graduate Assistant
- What is your job function?
- other
- Company Website
- http://wsc.edu
- Personal Website
- http://www.wsc.edu/schools/nss/hhps/gas/index.php
- Who referred you to SM 2.0? (Or how did you find it)?
ABOUT ME:
I am a Graduate Teaching Assistant at Wayne State College in Wayne, Nebraska. I aspire to become a Professor of Sport Management at some point in time during my career. Upon obtaining my M.S. in Sport Management, I plan on pursuing an Assistant Professor position at a college or university that is willing to let me teach classes full-time while I obtain my Ph.D.
PERSONAL INTERESTS
Sports are my passion, as I enjoy watching and studying sports and sport business. I grew up in Sioux Falls, South Dakota, so my favorite teams are the Minnesota Vikings and Minnesota Twins (which is common for this area). However, I enjoy watching many different sports: from rugby to tennis to MMA to minor league baseball.
RESEARCH INTERESTS
- Gender Equity in Sport
- Sport Marketing
- Sport Ticketing
- Sport Management as a Field of Study
- Food and Beverage in Sport
- Sports and Gambling
PROFESSIONAL EXPERIENCE
- Instructor (Graduate Teaching Assistant): Wayne State College, Wayne, NE (2009-present)
- Radio Advertising Sales Executive: KWSN, KRRO, KTWB, KELO-FM, KELO-AM, KXQB, KOOL-FM (Backyard Broadcasting Group), Sioux Falls, SD (2008 - 2009)
- Assistant Director of Food and Beverage: Sioux Falls Canaries Independant Baseball Club, Sioux Falls, SD (2005 - 2008)
- Food and Beverage Stocker / Maintenance: Sioux Falls Canaries Independant Baseball Club, Sioux Falls, SD (2004)
Jonathan P. Oppold's Photos
Jonathan P. Oppold's Blog
2nd Semester of the Rest of My Life!
Posted on January 9, 2010 at 2:55am — 1 Comment
Comment Wall (1 comment)
- At 2:31pm on February 10, 2010,
Terry said…
- Hi Jonathan,
Thought our eVideo sports marketing platform would interest you.
Feel free to introduce it to your students.
We're having a lot of success w/ pro sports teams, and sports events.
Many colleges are now sending flimp "video landing pages" to their fans and alumni!
Thanks,
Terry Whelan
www.flimp.net
Groups
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Sports Web/Multimedia Pr…
40 members
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Sports Reporters
24 members
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Sport Driven
15 members
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Sport Managment Educators
5 members
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Pro Athletes
32 members
Forum
Operations Internships Available
The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…
Started by Mike Lieberman in Job Openings 8 hours ago.
Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 2 Replies
Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion.
Started by Matt Hansen in Sponsorship Strategy. Last reply by Dion "Flea" Lee Feb 25.
Re: C.H.A.M.P.S "we are on the move..........
RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…
Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.
sport marketing in ukraine
is completely absent.any ideas how to sell sporsorship packages (a league and a club)?
Tagged: ukraine
Started by Alexii Zhukovin in Sponsorship Strategy Feb 10.
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
