Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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February 8
The only way to ensure players don't expose too much is for the NFL to create guidelines for the entire organization (all teams) to adhere to. Net/net, the NFL is the employer and players are the employees. Players should not at anytime share inform…
August 6, 2009
January 28, 2009

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
MWPR, Inc.
What is your job title?
President/Owner
What is your job function?
other
Company Website
http://www.mwprinc.com
Personal Website
http://mwprinsight.blogspot.com
Who referred you to SM 2.0? (Or how did you find it)?
LinkedIn

Comment Wall (2 comments)

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At 4:00pm on February 8, 2010, Gary Matthews said…
Hey my Friend and sister, hope all is well with you.I don't know if you are going to the NBA ALL-STARS weekend in Dallas TX. I'm leaving today! But if you are coming try getting a media pass for the below event.If I can help call the brother my cell 410-419-4063.Got some tix as well.......

Your brother always,

"GM"

Please find the 2010 NBPA All-Star Gala media advisory attached and pasted below.

NOTE: press credential application also attached. Only pre-approved media with appropriate credentials will be admitted.



THE 2010 NBPA ALL-STAR GALA TO BE HEADLINED BY MARY J. BLIGE
Sponsored by Skullcandy & The Source Magazine




Talent
§ Mary J. Blige, known as the “queen of hip-hop soul,” received nine Grammy Awards and has eight multi-platinum records, among
numerous other honors


Celebrities
§ Confirmed celebrities include: Magic Johnson, Jermaine Dupri, Bow Wow, Emmitt Smith, Vernon Davis, Judge Mathis, Paul Wall,
Chamillionaire and many more
§ NBA Players from every team, including: Kobe Bryant, Shaquille O’Neal, Dwyane
Wade, Allen Iverson, Carmelo Anthony, Amar’e Stoudemire and many more

WHAT: The National Basketball Players Association (NBPA) will host its annual All-Star Gala during the 2010 NBA All-Star Weekend.

WHERE: Hyatt Regency Dallas at Reunion (Landmark Ballroom)
300 Reunion Blvd. Dallas, TX, 75207

WHEN: Saturday, Feb. 13th, 2010
9p.m. to 2a.m.

PRESS Press credentials for the NBPA All-Star Gala can be obtained by completing and sending INFO: in attached application by February 10th. You will receive confirmation notice if you have or have not been approved. Only media with appropriate credentials will be admitted.

CONTACTS: Dan Wasserman 5162383108
danw@nbpa.org or danw@forsport.net
At 10:15pm on January 28, 2009, corey briscoe said…
Hey Monica have you ever worked with some athletes doing public relations work
 
 

Groups

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Thomas D. Hagen

Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-up

The Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 20…

Started by Thomas D. Hagen in Sponsorship Strategy 1 day ago.

Steve Harbula

Marketers make most of social media for NCAA promotions

Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…

Tagged: basketball, College, Madness, March

Started by Steve Harbula in Web 2.0 general ideas 1 day ago.

Mike Lieberman

Operations Internships Available

The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…

Started by Mike Lieberman in Job Openings Mar 10.

Matt Hansen

Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 3 Replies

Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion. 

Started by Matt Hansen in Sponsorship Strategy. Last reply by Chris Kawasaki 1 day ago.

Gary Matthews

Re: C.H.A.M.P.S "we are on the move..........

RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…

Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

MIT Sports Analytics Conference…on social media

I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
 

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