Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Nick Truelson
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  • Melbourne
  • Australia
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  • Jessica Hanson
  • Kris Gotsch
  • Terry
  • Gary P.
  • Jason Cole

Nick Truelson's Discussions

What are the best sporting team brand story videos you have seen?

We launched at the Western Bulldogs (Aussie Rules Team) a brand story video last week that we think incorporates not just our 2012 campaign slogan 'The Western Front' but also showcases our 5 year…Continue

Started Dec 18, 2011

 

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Nick Truelson posted a discussion

What are the best sporting team brand story videos you have seen?

We launched at the Western Bulldogs (Aussie Rules Team) a brand story video last week that we think incorporates not just our 2012 campaign slogan 'The Western Front' but also showcases our 5 year strategy of 'Winning The West'. The Western Region of Melbourne has the fastest population growth rate in Australia and being on our doorstep it presents an opportunity our team has never had before from a fan development point of view. Hence we wanted to showcase this growth in the video and…See More
Dec 18, 2011
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Nick Truelson updated their profile
Dec 18, 2011
Nick Truelson posted a blog post

Essendon FC Tweet Up Post Analysis

The Essendon Football Club (www.essendonfc.com.au) ran the first ever AFL Tweet Up event in Australia last weekend. We had 50 fans in attendance plus a panel of social media gurus to discuss how Twitter has changed the way the media and teams can engage with fans to make them feel more part of the match day experience. The Tweet Up included a couple of inner sanctum experiences such as meeting a current Essendon FC player and a former…See More
Aug 26, 2010
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Nick Truelson left a comment for Jason Cole
"Jason, Haven't been on here for ages so apologises. Actually saw the video you guys did with Dan Harbison from the Trialblazers the other day. He is a great guy and I was lucky to sepnd some time with him in Sydney a month ago. Your name…"
Aug 26, 2010
Nick Truelson and Jason Cole are now friends
Aug 26, 2010
Nick Truelson updated their profile photo
Aug 26, 2010
Terry left a comment for Nick Truelson
"Hi Nick, I wanted to give you my email address, should you need it. twhelan@flimp.net Thanks, Terry"
Jan 5, 2010
Terry left a comment for Nick Truelson
"Hi Nick, Looks like a great Rugby team, with many passionate fans. If you have a moment, please take a look at our website: www.flimp.net Our Flimp platform makes it fast & easy to add video to your emails. No tech skills needed to Create; Send;…"
Jan 4, 2010
Nick Truelson and Gary P. are now friends
Dec 12, 2009
Nick Truelson and Kris Gotsch are now friends
Dec 2, 2009
Nick Truelson commented on Nick Truelson's blog post This Is Essendon Aussie Rules Viral Video Launch
"Jay, Thanks for your feedback. With our season still 4 months away from starting our membership really starts to climb up until Christmas and then really jumps just before the end of March when our matches begin. For example we have just sent out…"
Dec 1, 2009
Jay Kemp commented on Nick Truelson's blog post This Is Essendon Aussie Rules Viral Video Launch
"It looks pretty good. I would use more PNG graphic files instead of GIFsto eliminate pixelation. It's a bit nit-picky, but noticable in the header. The site states that you have Current Member Tally: 16,711. Where does the 40,000 (2009 Total…"
Dec 1, 2009
Nick Truelson posted a blog post

This Is Essendon Aussie Rules Viral Video Launch

Hi everyone,I work as The Fan Development Manager for The Essendon Football Club (www.essendonfc.com.au) in Melbourne, Australia and we have just launched our team viral video for the upcoming season (kicks off in March 2010).Essendon FC has about 270,000 fans on our database and approximately 1 million fans around Australia (population of Australia is approx 22 million) and along with Digital platforms such as Facebook and Twitter we were able to gain…See More
Nov 25, 2009
2 Comments
Nick Truelson and Jessica Hanson are now friends
Nov 25, 2009
Nick Truelson is now a member of Sports Marketing 2.0
Nov 23, 2009
Welcome Them!

Profile Information

What kind of company do you work for?
pro sports team
What is the name of your company?
Western Bulldogs AFL
What is your job title?
Chief Commercial Officer
What is your job function?
Marketing
Company Website
http://www.westernbulldogs.com.au
Who referred you to SM 2.0? (Or how did you find it)?
Google

Nick Truelson's Blog

Essendon FC Tweet Up Post Analysis

The Essendon Football Club (www.essendonfc.com.au) ran the first ever AFL Tweet Up event in Australia last weekend. We had 50 fans in attendance plus a panel of social media gurus to discuss how Twitter has changed the way the media and teams can engage with fans to make them feel more part of the match day experience. The Tweet Up included a couple of inner sanctum experiences such as meeting a current Essendon FC player and a former…

Continue

Posted on August 26, 2010 at 11:55pm

This Is Essendon Aussie Rules Viral Video Launch

Hi everyone,



I work as The Fan Development Manager for The Essendon Football Club (www.essendonfc.com.au) in Melbourne, Australia and we have just launched our team viral video for the upcoming season (kicks off in March 2010).



Essendon FC has about 270,000 fans on our database and approximately 1 million fans around Australia (population of Australia is approx 22 million) and along with Digital platforms such as Facebook and… Continue

Posted on November 25, 2009 at 12:58am — 2 Comments

Comment Wall (2 comments)

At 11:45pm on January 4, 2010, Terry said…
Hi Nick,
Looks like a great Rugby team, with many passionate fans. If you have a moment, please take a look at our website: www.flimp.net
Our Flimp platform makes it fast & easy to add video to your emails. No tech skills needed to Create; Send; and Track "video messages" for the purpose of Direct Marketing & Communications. Great for Selling Tickets; Game recaps; Player Profiles; Promote next Home game; Sell team merchandise; etc. (see the "Examples" section on our website)

Thanks,

Terry Whelan
SVP-Flimp Media, Inc.
www.flimp.net
At 6:22pm on January 5, 2010, Terry said…
Hi Nick,
I wanted to give you my email address, should you need it.
twhelan@flimp.net
Thanks,
Terry

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