Re-thinking sports marketing now that fans are in charge
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Patrick Stack
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Patrick Stack's Page
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- What kind of company do you work for?
- agency
- What is the name of your company?
- Coyle Media
- What is your job title?
- Research Assistant
- What is your job function?
- Marketing
- Company Website
- http://coylemedia.corg
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle
Patrick Stack's Blog
WPS Embracing Social Networking, Digital to do a lot with a little
Playing off the technology and the ubiqitousness of Twitter in sports recently, after both Shaq and Charl… Continue
Posted on March 27, 2009 at 5:39pm — 1 Comment
NFL and DirecTV deal - Streaming Rights Play a Prominent Role in the Deal
Posted on March 25, 2009 at 12:05pm — 1 Comment
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Sports Web/Multimedia Pr…
41 members
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Sports Reporters
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Sport Driven
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Pro Athletes
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Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-up
The Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 20…
Started by Thomas D. Hagen in Sponsorship Strategy 1 day ago.
Marketers make most of social media for NCAA promotions
Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…
Tagged: basketball, College, Madness, March
Started by Steve Harbula in Web 2.0 general ideas 1 day ago.
Operations Internships Available
The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…
Started by Mike Lieberman in Job Openings Mar 10.
Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 3 Replies
Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion.
Started by Matt Hansen in Sponsorship Strategy. Last reply by Chris Kawasaki 1 day ago.
Re: C.H.A.M.P.S "we are on the move..........
RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…
Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
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