Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Patrick Stack
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Patrick Stack and Sanjiv are now friends
May 18, 2009
Patrick Stack is attending Pat Coyle's event
Sports 2.0 Meetup - NYC at The Ginger Man
May 19, 2009 from 5:30pm to 7pm
It's time Sports Marketing 2.0 members meet face to face! Bring your friends and meet new ones at this Sports Marketing 2.0 NYC meetup. Come as you are to this after work, informal networking opportunity. Cash bar. We are planning to reserve an area…
May 18, 2009
Jason Peck commented on Patrick Stack's blog post 'WPS Embracing Social Networking, Digital to do a lot with a little'
It's great that the WPS is trying to do something new and exciting like this to engage fans. I also wrote about this last week on my blog. Even if the sideline tweeting doesn't last, at least they're willing to try something new and make mistakes al…
March 28, 2009
Patrick Stack added a blog post
Yet another professional sports league is entering the fray as the Women’s Professional Soccer League debuts this Sunday. It is a niche market in a cluttered sports marketplace and is therefore pulling out all of the stops - to ensure that the leagu…
March 27, 2009
Patrick Stack added a blog post
As I am sure you heard, NFL recently extended its partnership with DirecTV via a 4-year, $4 billion deal. In addition to a significant markup from the previous deal ($700 million / year in the previous deal), the deal is the first time that the NFL…
March 25, 2009
Patrick Stack updated their profile
March 24, 2009
Patrick Stack updated their profile photo
March 24, 2009

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
Coyle Media
What is your job title?
Research Assistant
What is your job function?
Marketing
Company Website
http://coylemedia.corg
Who referred you to SM 2.0? (Or how did you find it)?
Pat Coyle

Patrick Stack's Blog

Patrick Stack

WPS Embracing Social Networking, Digital to do a lot with a little

Yet another professional sports league is entering the fray as the Women’s Professional Soccer League debuts this Sunday. It is a niche market in a cluttered sports marketplace and is therefore pulling out all of the stops - to ensure that the league debuts with a bang. Interestingly enough, the dynamite that will use in this situation it will use is social networking, most notably Twitter.

Playing off the technology and the ubiqitousness of Twitter in sports recently, after both Shaq and Charl… Continue

Posted on March 27, 2009 at 5:39pm — 1 Comment

Patrick Stack

NFL and DirecTV deal - Streaming Rights Play a Prominent Role in the Deal

As I am sure you heard, NFL recently extended its partnership with DirecTV via a 4-year, $4 billion deal. In addition to a significant markup from the previous deal ($700 million / year in the previous deal), the deal is the first time that the NFL has licensed online rights to its games. Open to non-DirecTV subscribers for the first time, the satellite provider will look to use it as a valued marketing tool to increase its… Continue

Posted on March 25, 2009 at 12:05pm — 1 Comment

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Discussion Forum

Bob Swank

Sponsorship Proposal 2 Replies

I own a sports consulting business in the college recruiting field. However my 8 year old son is becoming a very accomplished quarter midget racer. I sent a note to the motor oil company detailing ho…

Started by Bob Swank. Last reply by Jay Kemp Nov. 4, 2009.

Rob Robson

Motor Sports 'Center'

Hi I'm trying to build up a number of 'centers' as part of the global sport & exercise community at iStadia.com. One of these is the motor sports center. If there are any bloggers or people wit…

Tagged: networking, community, sports, motor

Started by Rob Robson Jan. 19, 2009.

Mark Heller

In need of sponsors for a web reality series

Hello, My name is Mark Heller and I am the CEO of Diehard101.com. We are launching on July 1st and one of the things we are going to do is develop, shoot and promote an 8 episode web reality series…

Tagged: web reality show, nascar reality, diehard101.com

Started by Mark Heller Jun. 11, 2008.

Evan Frankel

Jeff Gordon Named NASCAR 09 Cover Athlete (3/12/08)

Jeff Gordon is a NASCAR icon, one of NASCAR's most celebrated drivers with a 6th-place ranking all-time in Cup Series wins (with 81) and a four-time Sprint Cup Series champion. Now he's chalking up a…

Tagged: ea, jeff, gordon, sports, nascar

Started by Evan Frankel Mar. 17, 2008.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]
 

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