Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Phil Zalewski Online Now
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Cynthia Mumbo and Phil Zalewski are now friends
September 16, 2009
September 10, 2009
September 7, 2009
September 1, 2009
Check out this chart from comscore - it looks like kids don't hate Twitter anymore and are beginning to use it.
August 31, 2009
Hi everyone, I'm @sportweets on Twitter. We've just begun to build a platform for the sports ecosystem and hope to have it released within the next few weeks. In the meantime, we highlight how athletes and sports programs are using twitter.
August 31, 2009
Phil Zalewski updated their profile
August 31, 2009
A place for members who tweet to share twitter names, tools, news, and advice
August 31, 2009

Profile Information

What kind of company do you work for?
software service provider
What is the name of your company?
Home Court Media
What is your job title?
CEO
What is your job function?
management
Company Website
http://www.homecourtmedia.com
Personal Website
http://www.sportsimpulse.com
Who referred you to SM 2.0? (Or how did you find it)?
Friend

Phil Zalewski's Blog

Phil Zalewski

Social Media: Listen First

I was chatting with a friend of mine about the PR his startup had “fallen into.” They actually created a really cool iPhone application and people noticed. He was excited about the coverage, but while his company wants to be engaged with the media and users, he and his fellow entrepreneurs often find storytelling and driving the narrative around their brand takes a backseat to delivering product / shipping code. Product of course, is the right focus, but new social media tools are making the eng… Continue

Posted on September 17, 2008 at 10:28am — 1 Comment

Phil Zalewski

Getting Started in Social Media

We receive many questions from sports teams and athlete training centers regarding social media and so, are launching a series on social media. We will share the many lessons we've learned through hard knocks and will also bring in subject matter experts.

Our focus is on the teams, coaches, training centers and athletes who look at technology as a competitive tool. In this case, how to use social media to start and maintain a "conversation" with fans, athletes and other stakeholders related to… Continue

Posted on September 10, 2008 at 9:32am — 1 Comment

Phil Zalewski

Watching the Beijing Paralympics Online

We write a sports technology blog, Pulse Jam,www.pulsejam.com. Today's post regarding online viewing options for the Summer Paralympics might be interesting.
The 2008 Paralympic Summer Games in Beijing held their official opener on Saturday. The next week and a half will bring roughly 4,000 athletes from 150 countries into one athletic village, challenging one another for gold, silver and bronze medals in nearly two dozen sports. For those who are interested in keeping up with late… Continue

Posted on September 8, 2008 at 10:00am —

Comment Wall (6 comments)

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At 10:20am on September 10, 2009, Cynthia Mumbo said…
HI Phil,
Hope all is well. I'm just wondering if you are still interested in providing assistance for the athlete database program. You could reach me on +254-740464757 or +254-735999006. Our federation is open to criticism and reviews if they will help us grow the sport. Thank you and hope to hear from you soon.
Regards,

Cynthia
At 10:14pm on September 7, 2009, coach001 said…
thank you for adding me hope to have you as working partner
At 8:14am on August 28, 2009, Cynthia Mumbo said…
Hi Phil, I've been away for a while. We do not have any tools to assess or review the growth of our athletes. what we have is a record of who plays for which team but we do not have a way of improving their development or that of the sport for that matter. i think this is a good starting point. If we can assess our players then we definitely can develop the sport. How then can we get you on board?
Regards,
Cynthia
At 8:43am on August 19, 2009, Cynthia Mumbo said…
Hi Phil, i'm glad to hear from you. The challenges we have as a federation are immense, our mandate is to ensure the growth of the sport, ensure fans are present and well entertained as well to ensure that the federation is profitable in the long run.
I guess we will converse more to see how you can be of assistance. Thank you once again. regards,
Cynthia
At 4:49pm on May 5, 2008, Andrew Gregory said…
Hi Phil, We should find some time to talk tomorrow. Our company provides PlayAction for the NHL...multi-platform game solution. www.playaction.tv/nhl, www.playaction.tv/budlightlive
At 6:34am on March 27, 2008, Stewart Whicker said…
Hey Phil, Thanks for joining the group Sports Social Networks. I look forward to reading your comments on the subject. Cheers Stewart
 
 

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Discussion Forum

Joe Gill

Multi-skilled Marketing Professional specializing in marcom, social media, and events management seeks challenging position.

Feel free to view my resume at http://hotjobs.yahoo.com/resumes/boston_bruin99/dy You can also check my linked in profile for recommendations from colleagues and clients. Thanks for your time.

Tagged: marcom, events, media, social, jobs

Started by Joe Gill Jan 6.

Mark Gleason

C.H.A.M.P.S. Looking to Network & Partner with Sports Related Businesses & Individuals

My name is Mark Gleason. We're looking to network/partner with sports related businesses and individuals to increase our client base and to expand our area of operations I own and operate a marketing…

Started by Mark Gleason Jan 6.

Joe Gill

Seeking advertisers and bloggers for a family of sports content websites

Seeking advertisers and bloggers for: http://boston.sportsthenandnow.com/ http://s contact me if interested

Tagged: websites, advertisers, boston, sports, bloggers

Started by Joe Gill Dec. 16, 2009.

Christopher

Sports Marketing co-operation with the sports community online. 14 Replies

We are seeking individuals and to aid with the development of sportkin. The document is password protected, so if you are interested, please contact me for the password. Thanks! And i look fowared wo…

Tagged: a, share, common, interest, sport

Started by Christopher. Last reply by Christopher Dec. 19, 2009.

Jerome Harrison

Starting New Sports Fan Community -- Any Advice on Maximizing Engagement?

Hey everyone, I am starting a Wisconsin & Minnesota Sports Fan Community at www.wiscosotasports.com, and am wondering if anyone has any advice on how to maximize user engagement on the blog. I w…

Tagged: Network, Minnesota, Wisconsin, Social, Exposure

Started by Jerome Harrison Nov. 16, 2009.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

MIT Sports Analytics Conference…on social media

I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
 

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