Phil Zalewski's Page

I was chatting with a friend of mine about the PR his startup had “fallen into.” They actually created a really cool iPhone application and people noticed. He was excited about the coverage, but while his company wants to be engaged with the media and users, he and his fellow entrepreneurs often find storytelling and driving the narrative around their brand takes a backseat to delivering product / shipping code. Product of course, is the right focus, but new social media tools are making the eng… Continue

We receive many questions from sports teams and athlete training centers regarding social media and so, are launching a series on social media. We will share the many lessons we've learned through hard knocks and will also bring in subject matter experts.

Our focus is on the teams, coaches, training centers and athletes who look at technology as a competitive tool. In this case, how to use social media to start and maintain a "conversation" with fans, athletes and other stakeholders related to… Continue

We write a sports technology blog, Pulse Jam,www.pulsejam.com. Today's post regarding online viewing options for the Summer Paralympics might be interesting.
The 2008 Paralympic Summer Games in Beijing held their official opener on Saturday. The next week and a half will bring roughly 4,000 athletes from 150 countries into one athletic village, challenging one another for gold, silver and bronze medals in nearly two dozen sports. For those who are interested in keeping up with late… Continue