Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Rob Robson
  • Male
  • Leamington Spa, Warwickshire
  • United Kingdom
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Sports Professional & Business Networking

Started Jan. 19, 2009

 

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Latest Activity

Terry left a comment for Rob Robson
October 9, 2009
Heather Shore and Rob Robson are now friends
April 10, 2009
Rob Robson added 2 blog posts
April 5, 2009
Rob Robson updated their profile
April 5, 2009
Rob Robson commented on Howard Brodwin's blog post 'Wall St. Journal to begin publishing daily Sports "Business" section'
Evidence, if ever it was needed, that sport is now pretty much a mainstream industry.
April 5, 2009
Rob Robson and Kelli B Schmith are now friends
March 21, 2009

Profile Information

What kind of company do you work for?
other
What is the name of your company?
iStadia.com
What is your job title?
Director
What is your job function?
management
Company Website
http://www.istadia.com
Personal Website
http://www.istadia.com/go/robrobson
Who referred you to SM 2.0? (Or how did you find it)?
SportsNetworker.com

iStadia - Where Sport and Exercise People Meet

iStadia.com is a global networking and marketing site for the sport and exercise industry that connects sport and exercise professionals, businesses, athletes, coaches and enthusiasts.

We provide opportunities for businesses and professionals to promote themselves by posting articles, blogs, news and events, as well as attracting like-minded people to join clubs to network or share knowledge around specific topics, geographies or professions.

For sports marketing professionals we have our sports marketing center. To post content to this page all you need to do is write an article with the category of 'sports marketing' or a blog post with a tag 'marketing'.

In addition to the community aspect of the site we have listings of professional jobs in sport & exercise, and a store that sells resources for sport & exercise professionals & students such as books, dvds and research reports.

Rob Robson's Blog

Rob Robson

Ethics, Values and Professionalism in Sports

It's shaping up to be an interesting week in professional sport, from a 'values' point of view. We often expect athletes to be role models, but when we do we are often let down. It's not cut and dried that professional athletes should shoulder that responsibly, but we still can't help feeling disappointed when their values are called into question.

From a sports marketing point of view, what is the impact of unethical or unprofessional behavior on a player's 'brand'?

Anyway, I've picked up two… Continue

Posted on April 5, 2009 at 6:08pm —

Rob Robson

Sport & Exercise Professional Groups on the Web

As part of our overall promotion, we obviously try to practice what we preach to sport & exercise professionals by maintaining a profile on other websites.



Ultimately, if you are a member of iStadia (and if not why not?),
it is of benefit to you if you can take a few moments to join and help promote these groups.


… Continue

Posted on April 5, 2009 at 5:51pm —

Rob Robson

Internet Marketing & SEO for Sports Business - iStadia Works

For any sports business looking to use the internet as a marketing tool, iStadia works.



Here is a relatively trivial example, yet one that demonstrates what can be achieved by posting on iStadia - whether that be through blogs, articles, news, jobs or events.



Some time ago, I reposted a video of former England football manager, Steve McLaren, and his rather strange and newly acquired Dutch accent. I noticed that it had received a lot of hits. Of course, the subject has been… Continue

Posted on January 6, 2009 at 5:48pm —

Comment Wall (1 comment)

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At 9:36pm on October 9, 2009, Terry said…
Hi Rob,
Just wanted to introduce myself, and let you know about our Flimp Marketing Platform. This might interest your audience too.
Please visit us at www.flimp.net
Also, our blog is www.getflimped.com
Thanks,
Terry Whelan
twhelan@flimp.net
 
 

Groups

Forum

Eamonn Watson

Sponsors Call Time On Sport’s Smoke And Mirrors Story

Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa.   “If the sports business doe…

Tagged: base, sponsorship, global, brands, fan

Started by Eamonn Watson in Sponsorship Strategy Feb 4.

Ashley Read

What are the biggest issues affecting grassroots sports?

Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…

Started by Ashley Read in Web 2.0 general ideas Feb 3.

Mats Melén

New service opened - new ideas to promoto and sell

Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…

Started by Mats Melén in Sponsorship Strategy Jan 30.

Brian Gainor

Looking for New Sponsorship/Marketing Ideas? 1 Reply

You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter.   The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…

Tagged: billboards, sports, promotions, marketing, sponsor

Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.

Ivan Usera

Sports Marketing 2.0 Conference

Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…

Started by Ivan Usera in Web 2.0 general ideas Jan 13.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]
 

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