Re-thinking sports marketing now that fans are in charge
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Rob Robson
- Male
- Leamington Spa, Warwickshire
- United Kingdom
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- Blog Posts (3)
- Discussions (2)
- Events
- Groups (5)
- Photos
- Photo Albums
- Videos
Rob Robson's Groups
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Motor Sports Business Fu…
51 members
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Sports Social Networks
190 members
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The European perspective
61 members
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Search and Social Market…
32 members
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Tennis Open
15 members
Rob Robson's Page
Latest Activity
Profile Information
- What kind of company do you work for?
- other
- What is the name of your company?
- iStadia.com
- What is your job title?
- Director
- What is your job function?
- management
- Company Website
- http://www.istadia.com
- Personal Website
- http://www.istadia.com/go/robrobson
- Who referred you to SM 2.0? (Or how did you find it)?
- SportsNetworker.com
iStadia - Where Sport and Exercise People Meet
We provide opportunities for businesses and professionals to promote themselves by posting articles, blogs, news and events, as well as attracting like-minded people to join clubs to network or share knowledge around specific topics, geographies or professions.
For sports marketing professionals we have our sports marketing center. To post content to this page all you need to do is write an article with the category of 'sports marketing' or a blog post with a tag 'marketing'.
In addition to the community aspect of the site we have listings of professional jobs in sport & exercise, and a store that sells resources for sport & exercise professionals & students such as books, dvds and research reports.
Rob Robson's Blog
Ethics, Values and Professionalism in Sports
From a sports marketing point of view, what is the impact of unethical or unprofessional behavior on a player's 'brand'?
Anyway, I've picked up two… Continue
Posted on April 5, 2009 at 6:08pm —
Sport & Exercise Professional Groups on the Web
Ultimately, if you are a member of iStadia (and if not why not?),
it is of benefit to you if you can take a few moments to join and help promote these groups.
… Continue
Posted on April 5, 2009 at 5:51pm —
Internet Marketing & SEO for Sports Business - iStadia Works
Here is a relatively trivial example, yet one that demonstrates what can be achieved by posting on iStadia - whether that be through blogs, articles, news, jobs or events.
Some time ago, I reposted a video of former England football manager, Steve McLaren, and his rather strange and newly acquired Dutch accent. I noticed that it had received a lot of hits. Of course, the subject has been… Continue
Posted on January 6, 2009 at 5:48pm —
Comment Wall (1 comment)
- At 9:36pm on October 9, 2009,
Terry said…
- Hi Rob,
Just wanted to introduce myself, and let you know about our Flimp Marketing Platform. This might interest your audience too.
Please visit us at www.flimp.net
Also, our blog is www.getflimped.com
Thanks,
Terry Whelan
twhelan@flimp.net
Groups
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FOOTBALLERS LOOKING FOR…
1 member
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Sport Management in the…
38 members
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Twitter Sports Connect
76 members
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Fantasy Sports Business
33 members
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Search and Social Market…
32 members
Forum
New Local SB Nation Sites
Overdue kudos to Kyle Ragsdale and the folks at SB Nation for making this move to package their great content in local "editions":http://www.nytimes.com/2010/06/07/busin always been primarily organiz…
Started by Steve Harbula in Big Media Digital Strategy Jul 1.
Golf Swing Power
For more golf swing power, a proper positioning is required from the person taking the shot. A good stance always produces a perfect strike(Callaway Diablo EDGE Driver). As the player prepares to hit…
Started by sunjiangyao in Sponsorship Strategy Jun 29.
Brief history of the development of golf courses in Catalonia
This article was published in "Catalonia Today" newspaper on the 15th of October, 2004. Founded in 1914 and designed by Harry S. Colt, Sant Cugat is the oldest golf course(Callaway FT-i Brid Irons)…
Started by sunjiangyao in Sponsorship Strategy Jun 24.
Golf Equipment
Meanwhile, out on the practice tee, there's a driver that pivots to show you where and how your personal glitch is manifesting. Then there are putters - the ultimate golf training device. They ar…
Started by sunjiangyao in Sponsorship Strategy Jun 22.
How to Be a Good Golf Player
The first step of ensuring that you play better golf is considering the golf club. You need to ensure that in order for you to play well; you need to have a good golf club that is comfortable to your…
Started by sunjiangyao in Sponsorship Strategy Jun 21.
Sports Marketing 2.0
Follow #sports20 Summit in NYC
new TWTR.Widget({ version: 2, type: 'search', search: '#sports20', interval: 6000, title: 'Follow the action...', subject: '#sports20 Summit NYC', width: 490, height: 588, theme: { shell: { background: '#155c0b', color: '#ffffff' [...]We’ve Moved, Please Update Your Subscriptions
Sorry for the inconvenience, but we’re moving the site, our feed and our email subscriptions over to our new site at Coyle Media. We’ve already moved over the blog and all the posts there as well, at the new Sports Marketing 2.0 blog. We’re still fine-tuning the site but the blog is fully [...]QuickHit.com scores NFL license for online football game
QUICKHIT just announced a multiyear deal with the NFL. As you can imagine, a NFL deal in the social gaming space is as big as it gets. This historic deal cements QUICKHIT as the leading online social sports gaming company. Moreover, QuickHit will be the only company in the market [...]World Cup info-graphic, sponsored by Sony, Hyundai
As you can see in the screen cap above, the sections of the circle represent all the different ways you might want to see the schedule–by group, team, date, or venue. Mousing over any individual sliver brings up all the corresponding games. More from Fast Company© 2010 Created by Pat Coyle.
