Re-thinking sports marketing now that fans are in charge
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Pat Coyle's Groups
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Ethnic/Multicultural Spo…
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The European perspective
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San Francisco - AT&T Park
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Chicago -…
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Sports Social Networks
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Pat Coyle's Discussions
How are golfers and golf courses using social media & mobile?
20 Replies
Started this discussion. Last reply by Miklós Breitner Nov. 16, 2009.
Pat Coyle's Page
Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Coyle Media, Inc.
- What is your job title?
- President
- What is your job function?
- Marketing
- Company Website
- http://www.mycolts.net
- Personal Website
- http://www.patcoyle.net
Indianapolis Colts breaking new ground online
Check out this video from the Sports Marketing 2.0 VIP Summit in NYC. Video was done by canteloupe.tv
Pat Coyle's Photos
Pat Coyle's Videos
Pat Coyle's Blog
NYC Sports event live today
Posted on December 7, 2009 at 2:40pm —
Live Tweets from Sponsor Symposium worth a read...
Posted on September 30, 2009 at 1:00pm —
MyColts.net lets social fans get closer to team
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can't get.
One example: the MyColts.net Game Ball.
Each week during the season one fan will be selected to receive a personali… Continue
Posted on September 25, 2009 at 12:04pm —
I'M SOMEBODY...thanks to Twitter
But last week I wrote a blog post and tweeted a link to the post.
A couple minutes later, I get an E mail from a Forbes.com , Tom Van Riper, who had been following me on Twitter.
We spoke by phone...and yesterday he wrote a nice story about the ide… Continue
Posted on August 12, 2009 at 11:25pm — 5 Comments
Groups
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Sport Managment Educators
3 members
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Search and Social Market…
23 members
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Marketing Software for S…
27 members
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The European perspective
56 members
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Sports Reporters
21 members
Forum
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
Comment Wall (34 comments)
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2. Sportkin has been noted by the Department of Sport and Recreation.
3 Sportkin has been commended by the Australian Institute of Sport.
4. Sportkin is currently the most comprehensive digital platform uniting people with common interest of sport on the Web
Thanks for your welcome. I've been around some and yes, life here on Banderas Bay is gorgeous. I'm a sailor and fisherman myself and have been thinking about retiring down here for years. I finally reached my life's ambition, I'm a bum on a beach!
I enjoy your blog. Good stuff.
You might find our blog interesting. www.getflimped.com
Good source for info on Video Landing Pages.
Thanks,
Terry Whelan
www.flimp.net
This is a great site and I second ArLena's request below to hold a summit in Houston, Austin or Dallas. Thanks for providing this forum!
Cheers!
Cheryl Walters
Hope you're enjoying summer!
Pat Croce, the former owner of the Philadelphia 76er's is a recent investor of Flimp's. (It's really interesting to google Pat's name)
Next time I speak to him, I'll ask him to sign up with 2.0.
Thanks,
Terry Whelan
www.flimp.net
Do you see doing a Summit in Houston, Austin, or Dallas.
If it is feasible or on the chalkboard, please let me know.
Grateful,
Ar Lena
Thanks for providing this forum.
I've had some meaningful exchanges initiated by 2.0
eVideo campaigns continue to gain popuality as an effective way to promote & sell tickets in the world of sports.
Thanks,
Terry
I had the same question as Terry below since it would be nice to get a list ahead of time of all the attendees and their contact info so we could try and set up some face time with people we are interested in meeting with prior to the event and get some of the leg work out of the way.
Cheers
Tim Horton
CEO Sports Training Interactive.
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