Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

federico smanio
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  • este-padova
  • Italy
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sports sponsoring by a bank

Hi Aileen, thank you very much for your very sound insight. I really appreciate it. I haven't had any news from the bank so far. I hope our project has been taken into consideration.

Tagged: Italy, youngsters, sport, sponsor, bank

Replied May 19

sports sponsoring by a bank

Hello everybody. We have finally presented our project to the bank. It's a national primary school program organized by Coni (the Italian Olimpics Committee) and the Minister of Education. It involve…

Tagged: Italy, youngsters, sport, sponsor, bank

Replied Apr 1

sports sponsoring by a bank

Ok, we have found the right organization: it's a common project between the Italian Olympic Committee, the school system and the public administration for promoting sport for kids in shools. We are n…

Tagged: Italy, youngsters, sport, sponsor, bank

Replied Feb 3

sports sponsoring by a bank

Hi guys... we are a bit stuck at the moment. We have thought of a project to involve young kids at school but what about teenagers age 12-18? I am thinking of a marathon or a bike events in cities ar…

Tagged: Italy, youngsters, sport, sponsor, bank

Replied Jan 16

 

federico smanio's Page

Latest Activity

Hi Aileen, thank you very much for your very sound insight. I really appreciate it. I haven't had any news from the bank so far. I hope our project has been taken into consideration.
May 19
Just quickly off the top -- without digging out examples -- it's quite common here for a bank to sponsor a youth league (club level) soccer at some nominal level and then to run a program where each member that opens an account with that bank then c…
May 18
Hello everybody. We have finally presented our project to the bank. It's a national primary school program organized by Coni (the Italian Olimpics Committee) and the Minister of Education. It involves all sports activities and goes from November to…
April 1
federico smanio updated their profile
April 1
Ok, we have found the right organization: it's a common project between the Italian Olympic Committee, the school system and the public administration for promoting sport for kids in shools. We are now thinking of the right activities the bank could…
February 3
Hi guys... we are a bit stuck at the moment. We have thought of a project to involve young kids at school but what about teenagers age 12-18? I am thinking of a marathon or a bike events in cities around Italy. But then we are not sure if the bank s…
January 16
Feel free to send me a check!
January 7
federico smanio and Kris Gotsch are now friends
December 29, 2009
I would like to wish everybody a really merry Christmas and a happy new year!
December 24, 2009
federico smanio added 3 photos
December 21, 2009
December 21, 2009
Great idea Richard. I like it! Once we decide what exactly the bank will sponsor we could definitely use these kinds of incentives for kids at school.
December 19, 2009
Yes Kris, I think you are absolutely right. In Italy the situation is much worse than U.K but at the same time this could represent a great opportunity for Italian clubs to enhance this dialogue. We still have major issues with fans behaviour inside…
December 19, 2009
Give them Credit/Debit Cards with the Bank's logo that can be redeemed @ participating Sponsors for good grades, academic achivements, et.al. Can also tie in with Regional Sports events for discounts .... Branding, Identity, & awareness for bank wi…
December 16, 2009
Also, I would like to add that this opportunity is absolutely independent from the kind of sport we are dealing with... thanks Christopher!
December 16, 2009
Hi! I think there is great place for social media within football clubs. In general I hope this could happen soon. In my opinion this could work if the club is able to interact with the fans by answering to all questions and comments (especially the…
December 16, 2009

Profile Information

What kind of company do you work for?
pro sports team
What is the name of your company?
A.S. Union Quinto
What is your job title?
football player
What is your job function?
other
Company Website
http://www.unionquinto.it/
Who referred you to SM 2.0? (Or how did you find it)?
Dr. Jim Hamill. Sports marketing 2.0/treviso november 9th 2009

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At 8:33am on December 21, 2009, Christopher said…
Hello Good on you Federico for learning other languages, I have been studying languages since 17, including Chinese, Cantonese and Indnesian including 2 dialects "batawi and Sunda" and computer languages too if they count :)

Being from multi culture background and i had two differnet launguages coming at me when i was younger. I have am working with my partner on a platform designed to being together individuals who share a common interest in sport. " Sportkin.com" and would like to know if you have any interest or even if you have some feedback or if anything comes to mind, we could chat about it and if there is a chance we can co-operate together in the future.

Good luck with your language studying and remember! reputition is the mother of skill! Kind regards,
Christopher Sarich.
At 10:01am on December 15, 2009, federico smanio said…
grazie Marco. Per me è un piacere poter interagire con te visto che non sono certo un esperto in materia di web marketing e marketing in generale. Mi dispiace che non se ne sia più fatto niente tra Carrera e te ma non mi sorprendo perché ti assicuro che non è semplice l'organizzazione del master e in realtà è veramente più un master di economia piuttosto che di sport.
Tuttavia sto imparando molte cose nuove ed interessanti e sono convinto che il percorso che ho intrapreso possa aprirmi nuove opportunità. Ho giocato tra i pro per undici anni in Italia e, anche se il mio sogno è sempre stato quello di poter giocare all'estero, devo dire che sono soddisfatto dei risultati che ho raggiunto. Ovviamente ho sacrificato tante cose e non ho fatto le esperienze di lavoro che solitamente ha vissuto uno della mia età. Comunque sono fiducioso di poter intraprendere una nuova strada e non voglio scartare la possibilità di poter lavorare ancora nel calcio. Il problema è che questo mondo in Italia almeno è molto refrattario al cambiamento e penso che sia importante per me vivere l'esperienza del master e entrare in contatto con un mondo come quello dello sports marketing che mi affascina parecchio. Penso
anche che potrei portare la mia esperienza "sul campo" e contribuire a qualche progetto interessante.

Non voglio dilungarmi. Guarderò tutti i link che mi hai inviato e ti dirò cosa ne penso. Se avessi qualche domanda che riguarda più da vicino il mondo del calcio giocato e delle società sportive non esitare a chiedere.

In realtà sono anche interessato ad un progetto di sponsorizzazione per banca intesa san paolo con lo sport e i giovani: si stanno cercando idee.

Bene, spero di non essere stato troppo lungo. Scambiamoci idee ok?
A presto e speriamo di poter gioire anche sabato dopo la partita col Venezia.
ciao
At 1:41pm on December 14, 2009, Marco Chiesa said…
giocare in Serie D in un nazione così altamente competitiva come l'Italia è un ottimo traguardo, complimenti. Vedo che ieri avete vinto e che domenica c'è una partita entusiasmante, contro il glorioso Venezia. In bocca al lupo!

Del Master ne sono a conoscenza, avevo anche contattato Carrera per il mio blog, ma poi non si è più fatto sentire. Mi piacerebbe frequentarne uno simile, al momento non ho abbastanza budget:
http://www.masmacom.eu/

Ho lavorato nello sport facendo proprio l'analista di calcio, poi son tornato alla mia passione del web. Al momento curo sportemultimedia.net, con il quale riesco a stabilire qualche contatto nel settore sportivo. Dacci un'occhiata e fammi sapere se ti piace.

Proprio in questi giorni sto lasciando un impiego in web agency, per tentare con l'anno nuovo la strada del libero professionista / consulente, ambito web marketing.
Vediamo!

Teniamoci in contatto Federico. Anche questa community potrebbe interessarti:
https://www.xing.com/net/ne_sportbusiness/
 
 
 

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