Re-thinking sports marketing now that fans are in charge
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patrizia
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- Italy
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patrizia's Page
Profile Information
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- SKY ITALIA
- What is your job title?
- Sport Marketing Manager
- What is your job function?
- Marketing
- Company Website
- http://www.sky.it
- Who referred you to SM 2.0? (Or how did you find it)?
- my linkedin contact
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Madness on the links
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Marketers make most of social media for NCAA promotions
Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…
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Started by Mike Lieberman in Job Openings Mar 10.
About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
Comment Wall (5 comments)
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you're quite right a sport marketing manager is a sport promoter .
Use sport ad a media . So if you need to raise brand awareness you plan sport sponsorhip programs . If your goal is to promote a product you may use
sport testimonials as ambassadors to promote the product or you mau use big sport events where you can showcase in a sport contest your product which needs to be sport related /conencted and so forth....
I can send you some project if you want to look deeper into it.let me know.
p.
I am just curious and maybe looking for a job change to sports marketing. But what does a sports marketeer do. Is it like any normal company marketeer, but then with a cool product like sports? Thanks! Wouter (planner at an advertising agency)
Just to share ....I have just finished to work on a collection of 16 DVD on the history and legend of Rugby world. Very exciting even though Rugby in >Italy is not exactly the biggest sport ....Here is all bread and soccer!!
Bye............
p.
The core business is selling syndicated feeds of the rugby union content on the site to other rugby related businesses to help them attract search engine traffic and give people a reason to keep going back to their site.
Cheers
Jeremy