Re-thinking sports marketing now that fans are in charge
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patrizia
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patrizia's Page
Profile Information
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- SKY ITALIA
- What is your job title?
- Sport Marketing Manager
- What is your job function?
- Marketing
- Company Website
- http://www.sky.it
- Who referred you to SM 2.0? (Or how did you find it)?
- my linkedin contact
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New Local SB Nation Sites
Overdue kudos to Kyle Ragsdale and the folks at SB Nation for making this move to package their great content in local "editions":http://www.nytimes.com/2010/06/07/busin always been primarily organiz…
Started by Steve Harbula in Big Media Digital Strategy Jul 1.
Golf Swing Power
For more golf swing power, a proper positioning is required from the person taking the shot. A good stance always produces a perfect strike(Callaway Diablo EDGE Driver). As the player prepares to hit…
Started by sunjiangyao in Sponsorship Strategy Jun 29.
Brief history of the development of golf courses in Catalonia
This article was published in "Catalonia Today" newspaper on the 15th of October, 2004. Founded in 1914 and designed by Harry S. Colt, Sant Cugat is the oldest golf course(Callaway FT-i Brid Irons)…
Started by sunjiangyao in Sponsorship Strategy Jun 24.
Golf Equipment
Meanwhile, out on the practice tee, there's a driver that pivots to show you where and how your personal glitch is manifesting. Then there are putters - the ultimate golf training device. They ar…
Started by sunjiangyao in Sponsorship Strategy Jun 22.
How to Be a Good Golf Player
The first step of ensuring that you play better golf is considering the golf club. You need to ensure that in order for you to play well; you need to have a good golf club that is comfortable to your…
Started by sunjiangyao in Sponsorship Strategy Jun 21.
Sports Marketing 2.0
Follow #sports20 Summit in NYC
new TWTR.Widget({ version: 2, type: 'search', search: '#sports20', interval: 6000, title: 'Follow the action...', subject: '#sports20 Summit NYC', width: 490, height: 588, theme: { shell: { background: '#155c0b', color: '#ffffff' [...]We’ve Moved, Please Update Your Subscriptions
Sorry for the inconvenience, but we’re moving the site, our feed and our email subscriptions over to our new site at Coyle Media. We’ve already moved over the blog and all the posts there as well, at the new Sports Marketing 2.0 blog. We’re still fine-tuning the site but the blog is fully [...]QuickHit.com scores NFL license for online football game
QUICKHIT just announced a multiyear deal with the NFL. As you can imagine, a NFL deal in the social gaming space is as big as it gets. This historic deal cements QUICKHIT as the leading online social sports gaming company. Moreover, QuickHit will be the only company in the market [...]World Cup info-graphic, sponsored by Sony, Hyundai
As you can see in the screen cap above, the sections of the circle represent all the different ways you might want to see the schedule–by group, team, date, or venue. Mousing over any individual sliver brings up all the corresponding games. More from Fast Company© 2010 Created by Pat Coyle.
Comment Wall (5 comments)
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you're quite right a sport marketing manager is a sport promoter .
Use sport ad a media . So if you need to raise brand awareness you plan sport sponsorhip programs . If your goal is to promote a product you may use
sport testimonials as ambassadors to promote the product or you mau use big sport events where you can showcase in a sport contest your product which needs to be sport related /conencted and so forth....
I can send you some project if you want to look deeper into it.let me know.
p.
I am just curious and maybe looking for a job change to sports marketing. But what does a sports marketeer do. Is it like any normal company marketeer, but then with a cool product like sports? Thanks! Wouter (planner at an advertising agency)
Just to share ....I have just finished to work on a collection of 16 DVD on the history and legend of Rugby world. Very exciting even though Rugby in >Italy is not exactly the biggest sport ....Here is all bread and soccer!!
Bye............
p.
The core business is selling syndicated feeds of the rugby union content on the site to other rugby related businesses to help them attract search engine traffic and give people a reason to keep going back to their site.
Cheers
Jeremy