Re-thinking sports marketing now that fans are in charge
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Terri Kelley
- Austin, TX
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Terri Kelley's Page
Profile Information
- What kind of company do you work for?
- college sports team
- What is the name of your company?
- Longhorn Sports Network/division of IMG College Sports
- What is your job title?
- Director of Operations, LSN
- What is your job function?
- management
- Company Website
- http://www.IMGCollege.com www.TexasSports.com
Groups
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Sports Web/Multimedia Pr…
41 members
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Sports Reporters
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Sport Driven
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Sport Managment Educators
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Pro Athletes
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Forum
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About
Sports Marketing 2.0
MIT Sports Analytics Conference…on social media
I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
© 2010 Created by Pat Coyle
Comment Wall (7 comments)
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I am working as a summer intern for a company called Flimp Media that develops web video marketing and analytics technology. Looking at your line of work, it seemed like Flimp could be valuable for your marketing efforts.
Flimp has made it very easy and inexpensive to create, distribute and track web video marketing campaigns for event promotion, fundraising, alumni connections, recruiting, selling merchandise, and player profiles. My guess is that a company like Nike, Gatorade, etc. would be interested in branding your outbound "flimps" to reach your fan base. They could underwrite your campaigns, costing your dept. nothing. We have many client examples and case studies on our website at www.flimp.net.
If you are interested in using web video marketing, I’m sure we can set up a trial account for you.
We have recently been in contact with other colleges such as Duke University, Villanova University, Syracuse University, and Davidson University. Thanks for your time and please let me know if you have questions or would like some more information.
I would be happy to show you some examples of recent 'flimps.' Thanks, Allie
We have some interesting opportunities for live college football games for the major conferences and top 25 for the fall.
We covered al major bowls the last two years (six in-stadium game promos) and Wild Card toSuperbowl, now branching out to season long initiatives for live branded text massaging prediction games and companion microsites. Launching our own destination site in August.
I would like to learn about what you do for IMG.
Regards,
Kent Jordan - Founder
EVP Business Development
KlickSports
"Live Multi-media
Casual Sports Games"
Los Angeles, Ca
310-467-1648
I'd love to bounce a couple ideas to you, when you get a chance. I work for a .com startup called Zazzle.com (30 minutes south of San Francisco) which has a pretty amazing site, and on top of all the items we have, -EVERYTHING is produced and shipped in 24 hours or less.
I've spent quite a bit of time in the college sports arena and was on the sideline with my 15 year old son for the UT/Nebraska game...
Please track me down @ scott.pelluer@zazzle.com at your earliest convenience.
Sincerely,
Scott
Right now I am not working on the .com side. Once it is rolled out, I am sure I will have some role over there. We are doing a lot of cool things in the coming months.
Thanks for the acceptance look forward to getting new ideas from everyone
Great meeting you earlier this week. Nice Horns win as well, by the way. I know you guys are pretty well set locally, and I'm sure Jeff will be there to offer his assistance,.but should you ever have PR needs or just want to get an outside opinion feel free to drop a line.
Best,
Steve
212.537.8094
sbonsignore@gcigroup.com