Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Robert Wills Bulls, Thibodeau ready to surprise Heat, Celtics in next NBA season

This early a number of NBA experts and fans picked the Miami Heat and the Boston Celtics to slug it out for supremacy in the National Basketball Association (NBA) Eastern Conference. The NBA buffs reasoned that the Heat with its star studded line-up and Celtics with its veteran laden roster will fight it out for supremacy in the NBA Eastern Conference. Newly hired Chicago Bulls coach and former Celtics assistant coach Tom Thibodeau is not happy with the report saying his team will surprise both… Continue

Added by Robert Wills on July 30, 2010 at 2:40pm — No Comments

Robert Wills Wall, Wizards ready to compete big in next NBA season

They might not have the best team roster on paper but the Washington Wizards lead by its sensational rookie point-guard John Wall is ready to compete big in the next season of the National Basketball Association. In the summer league debut of Wall, the former starting point-guard of Kentucky University the rookie had a superb game as he scored 24 points and dished out eight assists to carry the Wizards to a an 84-79 victory over the Golden State Warriors.

Despite having eight turnovers… Continue

Added by Robert Wills on July 29, 2010 at 1:11pm — No Comments

Megan Hueter MUST READ: New Study on Social Media and Sports Fans

Check out this new study. Shows sports brands have a huge opportunity to engage sports fans. Worth a read!

… Continue

Added by Megan Hueter on July 28, 2010 at 2:54pm — 1 Comment

Jesse Nicassio New Mass Website - it's Awesome

Check out our new Mass website. Your going to really love it. www.masssuit.com
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Added by Jesse Nicassio on July 27, 2010 at 2:51pm — No Comments

Kyle Austin MLS 2 Manchester 0: A Win for American Club Management

"The thing about Manchester is...it all comes from here" Noel Gallagher, pointing to his heart, in a 1998 interview.

Exchange "American soccer" for "Manchester" within the Manchester-native's memorable line to the BBC from the late nineties and you get the global definition of America's soccer prowess. If the comeback kids' encore performances coming back
… Continue

Added by Kyle Austin on July 27, 2010 at 12:00am — No Comments

Robert Wills Rockets, Scola ready to roll in the next NBA season

The Houston Rockets might not have the best roster on paper but the team is very determined to have an impact in the next season of the National Basketball Association. The Rockets has recently signed to a five-year contract extension its starting power-forward from Argentina Luis Scola who played big for the team the past NBA season. Scola played in all 82 games of the Rockets in the last NBA season averaging 16.2 points and 8.6 rebounds per game.

The past two-years for the Rockets he… Continue

Added by Robert Wills on July 22, 2010 at 1:40pm — No Comments

Robert Wills Dolphins still confident of NFL success despite retirement of Ferguson

The Miami Dolphins might lose one of its top players to retirement but the team is still very much confident of achieving success in the next season of the National Football League. The Dolphins franchise revealed the recent retirement of defensive tackle Jason Ferguson will not affect their preparation and chances in the next season of the premier professional football league in the planet. Ferguson decided to quit playing professional football after 13 years in the NFL.

The defensive… Continue

Added by Robert Wills on July 22, 2010 at 10:20am — No Comments

Deanna I am thrilled to release our Mid-Year Trends Report this week.

2010 Mid Year Trend Report Pallino1021 - Exec Summary.pptx


Inside: A look at Mobile, Social and Video trends along with new measurement tools and business trends to offer a holistic view of how people are adopting and using technology.
… Continue

Added by Deanna on July 19, 2010 at 5:00pm — No Comments

Robert Wills USA Basketball squad shows world it is ready for World Championship blast WNBA All-Stars 99-72


Watch-out the US Women's Basketball team is out to demolish its opponents in the forthcoming World Basketball Championship at the Czech Republic in September. The US basketball team made up of some of the top women basketball players in American recently defeated the WNBA All-Stars during their tune-up game 99-72. Chicago Sky starting center Sylvia Fowles lead the way for the US basketball team scoring 23 points in the game 13 of whom in the third quarter.

Fowles a product of the U… Continue

Added by Robert Wills on July 16, 2010 at 6:09am — No Comments

Robert Wills Del Negro ready to carry Clippers back to NBA success after woeful years

The newly hired head-coach of the Los Angeles Clippers has vowed to make the team competitive in the next season of the National Basketball Association (NBA).
Former Chicago Bulls head-coach Vinny del Negro said he will instill back the culture of success to the Clippers who suffered dismal showing the past NBA seasons.
Del Negro who was fired by the Bulls in past NBA season for their bad showing at the playoff the past NBA season.
The former Bulls coach the team the past two seasons… Continue

Added by Robert Wills on July 16, 2010 at 3:53am — No Comments

Emmanuel Goussot Over 2000 kids invited to see the 'small final' to compensate for the French team fiasco?


It has just been revealed on French TV tonight that the FIFA has compensated for the miss from the French Federation, which is in tatter, for the non invitation of over 2000 kids. The children from poor area were promissed to come to the french team training which didn't happen.
The Uruguay and Germany will be a nicer game to look at.

This comes as a blow for french sponsors and… Continue

Added by Emmanuel Goussot on July 10, 2010 at 2:43pm — No Comments

Emmanuel Goussot French athletes is first so-called "non-black" athlete to run a 100m under 10 sec

Quel athlète maintenant qu'il est le premier sprinter blanc de passer sous la barre des 10 secondes: pourquoi des sponsors n'abandonnent-ils pas le foot pour l'athlé plus souvent et commencer une culture de l'athlé en France? Continue

Added by Emmanuel Goussot on July 9, 2010 at 1:00pm — No Comments

Robert Wills Rams wants break-out NFL year sign NFL star Atogwe to multi-year deal

In an effort to avoid a bad year in the next National Football League season the St. Louis Rams has signed veteran NFL safety Oshiomogho Atogwe to a lucrative five-year contract. Atogwe an unrestricted free agent was signed by the Rams in an effort to avoid their NFL-worst 1-15 record in 2009.
Rams Coach Steve Spagnuolo revealed they decided to bring Atogwe back since he had been a vital part of the team since they drafted him in the third round (66th overall) in the 2005 NFL draft.
… Continue

Added by Robert Wills on July 9, 2010 at 10:38am — No Comments

Jonathan Dusing ROW SHOW 33: Live at NACMA with Dan Harbison

Subscribe in iTunes: HD Video, iPod Video, Audio Only This week we travel to Anaheim Ca for the NACMA conferenc… Continue

Added by Jonathan Dusing on July 8, 2010 at 6:00pm — No Comments

Robert Wills Hamlin boost firepower of Ravens in next NFL season

The quest of the Baltimore Ravens to duplicate their 2000 Superbowl trophy got a much needed boost in the off-season of the National Football League.
The Ravens had reached an agreement with former Dallas Cowboys Pro Bowl safety Ken Hamlin for a one-year contract to play with the team in the next NFL season.
The perceive signing of Hamlin is a great development for the NFL team since the former Cowboys player is a proven player who can bring tough defense for the Ravens in the next NFL s… Continue

Added by Robert Wills on July 7, 2010 at 11:21am — No Comments

Jeff Fisher America Enjoying A Different Type of High School Football Story

When I started High School Football America last year, I was hoping that America would enjoy high school football stories that were different...stories about small towns and their communities.

Well, t
… Continue

Added by Jeff Fisher on July 7, 2010 at 10:38am — No Comments

Robert Wills Colts ready to spend huge money to keep Manning for years to come

National Football League superstar quarterback Peyton Manning continuous to receive huge rewards due to his strong plays the past season of the premier professional football league in the planet.
Indianapolis Colts president Bill Polian said the team is willing to spend huge amount of money and make Manning the highest paid NFL player of all time to ensure their superstar quarterback will stay with the team once his contract ends this year.
Polian said he is confident that they can re-si… Continue

Added by Robert Wills on July 2, 2010 at 1:45pm — No Comments

Robert Wills Thibodeau hiring as Bulls coach could lure James to sign with team

Here is a piece of great news to all the countless fans of the Chicago Bulls around the world.
The upcoming signing of Boston Celtics assistant coach Tom Thibodeau as its new head coach is superb news to the franchise and its fans in this planet.
As a veteran coach Thibodeau is expected to provide stability and solid team-work for the Bulls so that the team will be more competitive in the next season of the National Basketball Association.
Aside from his skills and veteran leadership… Continue

Added by Robert Wills on July 1, 2010 at 12:42pm — No Comments

Emmanuel Goussot Why the France Soccer team crisis was a PR failure?

Hi all


Thinking back one session of training I had at Octagon Australia in PR, was in a crisis the first thing you do is to find the responsibility.


In this case I think Domenech national team coach underpinned the head of com for the french team in RSA. By going to the press and clearly showing in the 'coach crisis' the instant responsible for the image of the french soccer team i.e. the players.


In fact all players admitted it was not the proper way to… Continue

Added by Emmanuel Goussot on July 1, 2010 at 7:32am — No Comments

Robert Wills Three-peat is highly possible for Lakers in next NBA season

THE BOLD declaration of Los Angeles Lakers superstar guard Kobe "Black Mamba" Bryant that the team will attain its third straight crown in the next season of the National Basketball Association is highly possible. Basketball experts said three-peat might be hard to achieve in the face of the tough competition in the NBA but if the Lakers will continue to play its full potential it is very possible.

The basketball experts said one thing going for the Lakers in its quest for a piece of NB… Continue

Added by Robert Wills on June 24, 2010 at 10:52am — No Comments

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Steve Harbula

New Local SB Nation Sites

Overdue kudos to Kyle Ragsdale and the folks at SB Nation for making this move to package their great content in local "editions":http://www.nytimes.com/2010/06/07/busin always been primarily organiz…

Started by Steve Harbula in Big Media Digital Strategy Jul 1.

sunjiangyao

Golf Swing Power

For more golf swing power, a proper positioning is required from the person taking the shot. A good stance always produces a perfect strike(Callaway Diablo EDGE Driver). As the player prepares to hit…

Started by sunjiangyao in Sponsorship Strategy Jun 29.

sunjiangyao

Brief history of the development of golf courses in Catalonia

This article was published in "Catalonia Today" newspaper on the 15th of October, 2004. Founded in 1914 and designed by Harry S. Colt, Sant Cugat is the oldest golf course(Callaway FT-i Brid Irons)…

Started by sunjiangyao in Sponsorship Strategy Jun 24.

sunjiangyao

Golf Equipment

    Meanwhile, out on the practice tee, there's a driver that pivots to show you where and how your personal glitch is manifesting. Then there are putters - the ultimate golf training device. They ar…

Started by sunjiangyao in Sponsorship Strategy Jun 22.

sunjiangyao

How to Be a Good Golf Player

The first step of ensuring that you play better golf is considering the golf club. You need to ensure that in order for you to play well; you need to have a good golf club that is comfortable to your…

Started by sunjiangyao in Sponsorship Strategy Jun 21.

Sports Marketing 2.0

Follow #sports20 Summit in NYC

new TWTR.Widget({ version: 2, type: 'search', search: '#sports20', interval: 6000, title: 'Follow the action...', subject: '#sports20 Summit NYC', width: 490, height: 588, theme: { shell: { background: '#155c0b', color: '#ffffff' [...]

We’ve Moved, Please Update Your Subscriptions

Sorry for the inconvenience, but we’re moving the site, our feed and our email subscriptions over to our new site at Coyle Media. We’ve already moved over the blog and all the posts there as well, at the new Sports Marketing 2.0 blog. We’re still fine-tuning the site but the blog is fully [...]

QuickHit.com scores NFL license for online football game

QUICKHIT just announced a multiyear deal with the NFL. As you can imagine, a NFL deal in the social gaming space is as big as it gets. This historic deal cements QUICKHIT as the leading online social sports gaming company. Moreover, QuickHit will be the only company in the market [...]

World Cup info-graphic, sponsored by Sony, Hyundai

As you can see in the screen cap above, the sections of the circle represent all the different ways you might want to see the schedule–by group, team, date, or venue. Mousing over any individual sliver brings up all the corresponding games. More from Fast Company

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