Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Asian Sport Business Round Up - 27th May 2012

Asian Sport Business Round Up 27th May 2012

The third week of May had motor sports news with plenty of football, soccer and a media deal.



Formula One's initial…
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Added by Callum on May 26, 2012 at 9:47pm — No Comments

Asian Sport Business Round Up 20th May 2012

Asian Sport Business Round Up 20th May 2012

Sports marketing news midway through May touched on motorsports, the Olympics, track and field, news from the Asian Grand Prix as well as media deals.





The 2012…
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Added by Callum on May 20, 2012 at 9:00am — No Comments

Asian Sport Business Round Up 13th May 2012

Last week’s news had marathon running, cricket, soccer and motor sports as well as a few media deals.





One of Malaysia’s premier athletic events, the Shape and Men’s Health Night Run is back again this year with the support of an impressive group of health and lifestyle sponsors. The run – organized by the media group BluInc – is backed by Spritzer, Fitness First, Skechers, Milo, Nivea and Rexona with GNC as the title presenter.

The Shape and…

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Added by Callum on May 13, 2012 at 9:51am — No Comments

Asian Sport Business Round Up 5/6/2012

April had plenty of rugby, football and soccer news along with marathon running, motor sports and the usual bunch of media deals.

The Chinese IT firm Huawei was busy last month. The telecom company signed a two-year contract to sponsor the Canberra Raiders National Rugby League team reportedly worth some USD $1.77 million. 

Huawei Australia spokesperson John Lord said the move would help build brand awareness in mobile…
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Added by Callum on May 6, 2012 at 5:03am — No Comments

Asian Sport Business Round Up - April 28 -

The spotlight last week was on marketing campaigns, new sponsorships and the usual run of media deals.





American multinational Proctor and Gamble kicked off its “Thank You Mom” campaign in Hong Kong. The Cincinnati-based manufacturer’s regional branch named two local athletes as ambassadors and will pay for their mothers to attend the London 2012 Olympics.

Hong Kong gymnast Wai Hung Shek and swimmer Hang yu Sze will be P & G’s brand…

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Added by Callum on April 28, 2012 at 9:30pm — No Comments

Asian Sport Business Round Up - 22-April -

Sports marketing activities last week’s focused on golf. There was news in volleyball and cricket as well as the announcement that a big time American brewery is getting involved with motor racing in China.

In golf news, Carlsberg renewed its sponsorship of the Maybank Malaysian Open tournament until 2015.

The Danish brewer’s Malaysian branch will continue to be the tournament’s official beer in its role as second tier sponsor behind Maybank. Carlsberg will operate its beer garden…

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Added by Callum on April 21, 2012 at 8:31pm — No Comments

Asian Sport Business Round Up 7th April 2012

The first week of April has news out of China with announcements in fighting sports and rugby sponsorships as well as a new backer for the Indonesian Masters golf tournament.





The news blog MMA Weekly reports that the promotion company Ultimate Fighting Championship is negotiating a deal to hold an event at the Venetian Macao hotel. The company has been trying to tap into the Chinese market for several years by opening office space there and promoting local…

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Added by Callum on April 8, 2012 at 8:47am — No Comments

Social Networks (Facebook and twitter) and Soccer in Spain

I link some post where you can find 3 videos talking about he number of fans and followers in facebook and twitter of the teams in different sports, I hope you like it.

View…

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Added by Juan Iraola Ariceta on April 3, 2012 at 2:01am — No Comments

Asian Sport Business Round Up 31st March 2012

Japan and Singapore were in the spotlight this week with news in rugby and the purchase of the Japan Dome baseball stadium by the telecommunications firm Softbank. Young Singapore athletes competing in the upcoming SEA games will be given a financial boost while that country’s National Olympic Council signed a long term deal with the telecommunications company Singtel.





The Japan Rugby Football Union announced that the Toyota Motor Corporation would be an…

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Added by Callum on April 1, 2012 at 7:05am — No Comments

Asian Sport Business Round Up 24th March 2012

The third week of March led into the 2012 F1 schedule with new endorsement deals. The warm weather in the West also brought news of this year’s baseball season as well as basketball news. There were a couple of campaigns announced by sports equipment makers Puma and Reebok as well as an update on the 2014 Asian Games.





Red Bull Racing has signed a deal with the Japanese food and beverage group Hanshin Shuhan that will provide the reigning champions with its…

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Added by Callum on March 25, 2012 at 6:54am — No Comments

Asian Sport Business Round Up 24th March 2012

The third week of March led into the 2012 F1 schedule with new endorsement deals. The warm weather in the West also brought news of this year’s baseball season as well as basketball news. There were a couple of campaigns announced by sports equipment makers Puma and Reebok as well as an update on the 2014 Asian Games.





Red Bull Racing has signed a deal with the Japanese food and beverage group Hanshin Shuhan that will provide the reigning champions with its…

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Added by Callum on March 24, 2012 at 9:04pm — No Comments

Asian Sport Business Round Up 17th March 2012

The lead-up to spring included motorsports news as the 2012 F1 season warms up with sponsorship announcements and media deals last week. Sailing was in the air as well as football, rugby, cricket and netball.





In the run up to this season’s opening event, two F1 teams – Sahara Force India and Caterham F1 – have clinched sponsorship deals.

The British clothing specialists Chatham Marine will become official provider of travel shoes to the Force…

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Added by Callum on March 18, 2012 at 6:34am — No Comments

Mark Cuban’s Advice For People Who Want To Work In Sports: ‘Don’t’

Current Dallas Mavericks owner and MAJOR LEAGUE ENTREPRENEUR Mark Cuban was a panelist at the 2012 MIT Sloan Sports Analytics Conference. During the conference, Cuban’s response to a question regarding working within the Sports Industry probably surprised many (…

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Added by George Bowser on March 14, 2012 at 9:00pm — No Comments

Asian Sport Business Round Up 10th March 2012

The spotlight is on India this week with news in cricket and football as well as items on basketball, marathon running and something different: show jumping.





Indian mobile phone company Micromax will title sponsor this year’s Asia Cup cricket tournament. 



The one-day round –robin event will feature current champions India, Sri Lanka, Pakistan and hosts Bangladesh and is set to run from 11th to 23rd of March.

Micromax is…

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Added by Callum on March 10, 2012 at 9:24pm — No Comments

Asian Sport Business Round Up 3rd March 2012

March came in like a dragon with NBA stars Michael Jordan and Jeremy Lin heading for trademark hassles in China. There was news in cricket, golf, soccer and tennis as well as the announcement that Standard Chartered Bank of Malaysia is returning as sponsor of the Kuala Lumpur Marathon.





Hot NBA star Jeremy Lin’s sponsorship problems are with three companies that are lined up to cash in on the American-born basketball sensation’s marketing potential on the…

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Added by Callum on March 4, 2012 at 3:47am — No Comments

Asian Sport Business Round Up 25th Feb 2012

It’s been a busy week for Indonesia with the accent on motorsport and golf. There was also a focus on Singapore as the hotbed for Asia’s growing sports scene as well as news of a settlement between the Sahara Group and the Indian cricket control board plus a media deal signed in Thailand.





The Superbike World Championship will once again race in Indonesia. The five-year deal, beginning in 2013, will be held at the Sentul International Circuit in Babakan…

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Added by Callum on February 26, 2012 at 5:58am — No Comments

Asian Sport Business Round Up 18th Feb 2012

Japan has the spotlight in sports marketing this week with highlights in tennis and football.

There was good news for Nepalese soccer and organizers of Malaysia’s Energizer Night Race

say they’re going to try it again.





Up and coming Japanese tennis man Kei Nishikori has signed a multi-year personal

endorsement deal with luxury watch brand Tag Heuer.



The number 18 ranked player attracted…

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Added by Callum on February 19, 2012 at 9:51pm — No Comments

Asian Sport Business Round Up 5th Feb 2012

January ends and February starts off with the spotlight on India with announcements in cricket, soccer and the new US football league while talks have again broken off in the long-awaited Mayweather-Pacquiao mega-fight.

The major Indian beer brand, Kingfisher is sponsoring English amateur cricket in a bid to raise its international profile and to compete with rival brewery Cobra Beer.

The initiative starts next month with the Kingfisher Quiz and Curry Night which invites amateur…

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Added by Callum on February 5, 2012 at 12:27am — No Comments

Asian Sport Business Round Up



China dominated the news this week with announcements in sponsorships, venue management and marketing.

The Chinese car maker GAC Group has increased its sports sponsorship portfolio in a deal with the International Table Tennis Federation. The company previously title-sponsored the 2011 version of the World Championships in Rotterdam.

The arrangement will allow the ITTF to offer an overall prize of USD $2.5 million for the new world tour as well as another $1 million for the…

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Added by Callum on January 21, 2012 at 10:00pm — No Comments

Asian Sport Business Round Up 8th Jan 2012

Air Asia started off the year with a busy week announcing deals in F1 racing and Premier League soccer. 



The low-cost carrier will invest almost RM 6.5 million in the Grand Prix racing team Caterham F1 for advertising and PR activities.

CEO & spokesperson Tony Fernandes told a media outlet in Kuala Lumpur he wants to spruce up the airline’s image; to elevate its brand perception to that of a high-end technology product associated with F1…

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Added by Callum on January 9, 2012 at 2:51pm — No Comments

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Sports Marketing 2.0

Heading to Italy for Fan Experience Forum

I’m getting ready to head over to Turin, Italy for the Stadium Business Summit and Fan Experience Forum. The Stadium Business Summit runs May 14-16, and the Fan Experience Forum is a one-day event on May 16. I’m particularly excited about these events for several reasons: First, the theme of the Stadium Business Summit is [...]

MLS Digital unveils new social, mobile local strategies for 2012

I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS’ new “Kick TV” channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital [...]

New York Giants fans flock to unlock Super Bowl videos

I got a chance recently to catch up with Nilay Shah, director of digital media for the Giants. In the video interview below Nilay shares details of the Giant’s social media programing around the Super Bowl. Lots of great ideas here for teams and sponsors alike. After we spoke, Nilay shared with me a document [...]

All sports fans are NOT created equal

I delivered this presentation yesterday in LA at an event hosted by ExactTarget. Some pretty surprising data inside about the value of social fans, email subscribers and female fans. Enoy! All Sports Fans are NOT created equal View more PowerPoint from Pat Coyle If you want to learn more about digital fan marketing, please join [...]

Toronto FC invites fans to vie for “Dream Job” via Facebook promo

Pat Coyle interviews John McCauley, Senior Director of Digital, Maple Leaf Sports & Entertainment I recently caught up with John McCauley of MLSE. I got a chance to ask him about a cool promotion underway at Toronto FC, the local MLS club . It seems the TFC is recruiting a new “on camera” talent from [...]

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