Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Shripal Shah Larry Weisman Joins Redskins Media

I am very excited about this.... -Shripal Larry Weisman Joins Redskins Media Source: redskins.com LOUDOUN COUNTY, VA. — The Washington Redskins announced today that Larry Weisman has left USA Today to become Editorial Director of the Redskins Media Department. Weisman will start on July 20. Weisman comes to the Redskins with an extensive background covering professional football. In his 33 years as a professional sports writer, Weisman has authored more than 5,000 published sto… Continue

Added by Shripal Shah on July 2, 2009 at 1:22am — No Comments

Jonathan Dusing Episode 011: NACDA & 2 New Facebook Features

This week we discuss the buzz from this years NACDA convention, and share 2 new Facebook features in our quick tip. Share your teams facebook activity outside of facebook with the "everyone" feature and stream your teams live events with facebook integration - let your viewers chat, post, and share the video stream with their friends in real-time. Watch more at rowshow.com… Continue

Added by Jonathan Dusing on June 30, 2009 at 10:17pm — No Comments

Anshey Bhatia USAfootballTour.com featured on Creattica.com design directory

VPV Interactive, an interactive agency based out of Manhattan, designed and developed the web site USAfootballtour.com. It was recently featured on design site creattica.com. Take a look! Take a look. Make it a favorite. Go VPV! Continue

Added by Anshey Bhatia on June 25, 2009 at 11:05am — 1 Comment

Jonathan Dusing Episode 010: How to Monetize your Twitter Feed

This week we show how you can charge for a premium twitter feed using Super Chirp. Also in the news we update the Tony Larussa "scandal", Twitter use statistics, the new age of Yankee video streaming, High School stadium naming rights, and THE Ohio state goes PDF only on their media guides. See you next week from NACDA Watch more at ROWSHOW.COM… Continue

Added by Jonathan Dusing on June 22, 2009 at 11:23pm — No Comments

Emmanuel Goussot how to fill you role of sports marketing expert in dijon

Hi Guys My background is in sports marketing including F1 and sports in general having worked for Octagon. Now I am back in my town at 32 because I want to be near the family and in France all except Paris means quality of life. I came up with a tool to capture spectators at an even, working out at finding partners to get this going, all I found was from private companies to regional government agencies, a soprano style to push back non native of Burgundy. I even had the Burgundy brand asking… Continue

Added by Emmanuel Goussot on June 21, 2009 at 5:30am — No Comments

Howard Brodwin White House Announces Office of Olympic, Paralympic and Youth Sport

In the midst of dealing with the worst economic crisis since the Great Depression, the threat of a nuclear-ready North Korea, and election protests in Iran, the Obama administration did find time to take a great step forward to encourage youth participation in sports. On 6/16, the White House issued a press release announcing a new Office of Olympic, Pa… Continue

Added by Howard Brodwin on June 18, 2009 at 6:36pm — 1 Comment

Stanescu Simona Sports Marketing in Romania

As I can understand sports marketing it is more alive than ever. I really like the idea of "marketing a sport" or even "marketing through sports". Either of these subjects are so wide. Unfortunately in Romania there is only one soccer club that is doing sports marketing. Also two federations are really strong in their actions: rugby and athletics. I am thinking at changing this by promoting more the needs of a marketing person at every federation, club, or other sport company. I am just finish… Continue

Added by Stanescu Simona on June 17, 2009 at 7:42pm — No Comments

Shripal Shah New Trend in Sports Personalized Video Emails?

It seems that personalized video emails are becoming more popular these days. Below are two examples of personalized video emails sent by 2 NFL teams. Are there other NFL or other professional sports teams using this or considering this type of technology? I am curious how far this trend has gone. http://www.mydolphinslive.com/shripal.shah http://shripalshah.redskinsspecials.com Continue

Added by Shripal Shah on June 14, 2009 at 12:30pm — 3 Comments

Jonathan Dusing Episode 009: TWTRCON & Jersey Sponsorships

This week we welcome Jeramie McPeek back to give us the lowdown on the first annual TWTRCON, and we discuss the ground breaking Phoenix Mercury + Lifelock jersey/team sponsorship. Jeramie announces a great re-tweet contest, win a game worn Phoenix Suns jersey! We also cover the news, Georgia Tech ticket sale outsourcing, Vitamin water backup plans, NFL practice jersey sponsorship, and Tony LaRussa has no love for Twitter. Don't forget to send your questions to be answered on… Continue

Added by Jonathan Dusing on June 10, 2009 at 1:03pm — No Comments

Russell Scibetti Live Streaming Coverage to Expand Locally

According to Sports Business Journal, the New York Yankees will become the first team in professional sports to offer streaming video coverage of their games online in their local market. This is part of an agreement between the YES Network and Cablevision (the service will only be… Continue

Added by Russell Scibetti on June 9, 2009 at 10:35pm — No Comments

Russell Scibetti The Business of Sports Networking Event Recap and Updates

So the first official “TheBusinessOfSports.com Networking Event” has come and gone, and I couldn’t be happier with how it went. We had over 100 people show up, and everyone seemed to be in the right spirit. Everyone was talking and connecting with new people, trading stories and business cards. We had people from a wide range of companies (ESPN, NBA, MLS, NY Giants, NJ Devils and SBJ among others) and backgrounds (students, agents, salespeople, marketers, entrepreneurs, VPs and more). I’ve rece… Continue

Added by Russell Scibetti on June 9, 2009 at 10:32pm — No Comments

Howard Brodwin Cardinals' Manager Tony LaRussa is suing Twitter?

Mashable is reporting on a recent lawsuit filed by St Louis Cardinals' longtime skipper Tony LaRussa against Twitter. Seems someone hijacked his name and began "tweeting" some not-quite-polite comments about the Cards, baseball, etc. This is another good example of why teams should be proactive in their approach to social media and the fans. We all know there will always be the overzealous fan who likes to instigate and mak… Continue

Added by Howard Brodwin on June 3, 2009 at 9:21pm — No Comments

Howard Brodwin ESPN Debuts Custom Highlight Reel for Fans

Check out this new product roll-out for the licensing arm of ESPN. It has a great grassroots spin, and should play well across a wide range of sports over time. myESPN Highlights, retailing for $24.95, allows fans to showcase their favorite personal sports photos in a "highlight reel," featuring ESPN's Karl Ravech. The product line, which includes DVDs, photo books and posters, will later roll out at other major retailers. This SportsCenter-branded… Continue

Added by Howard Brodwin on June 1, 2009 at 7:17pm — No Comments

Jonathan Dusing Episode 008: How to get Twitter Followers & Video Production in a Box

This week we detail how to grow your sports teams twitter account while answering a fan's question. Also we bring something we found at NAB, Newtek's Tricaster - live video production in a very affordable box, that will save you tens of thousands of dollars a year in labor and equipment. And as always we cover the latest news: UND Sioux logo change, Michael Vick, and this weeks penalty flag goes to Joe Maddon Tampa Bay Rays. Don't forget to send your questions to be answered… Continue

Added by Jonathan Dusing on May 29, 2009 at 5:00pm — No Comments

Megan Hueter WomenTalkSports.com welcomes you to the “Twitter Lounge”

As many of you know, I am one of the co-founders of WomenTalkSports.com, so I am a bit biased when I write this post. However, our site has grown tremendously, and our new Twitter Lounge resource is so good that I felt the need to write about it in an effort to spread the word. If you’re not already aware, WomenTalkSports.com is a female sports blog network that was created in early February of thi… Continue

Added by Megan Hueter on May 27, 2009 at 1:08pm — No Comments

Howard Brodwin Job Opportunity - PR position with NY Rangers

I spotted this position in a Public Relations Google Group I belong to -- thought I would share it here in case anyone is interested. The info below is all I know... PR MANAGER/NY RANGERS: Obtain non-traditional and "off the ice" media coverage w/ focus on celebrity outreach. 5 yrs exp in ent. w/ established contacts. Resume to: msghr@thegarden.com Put "PRNYR" in subject line Continue

Added by Howard Brodwin on May 23, 2009 at 3:34pm — No Comments

Jonathan Dusing THE ROW SHOW 007: Live Video Streaming & ReVebo 3D Demo

This week we talk about how to get live streaming setup and some ideas on what content to stream. Including details on free live video streaming services, Ustream, Qik, and Stickam. As well as affordable white label streaming services Watershed and StreamAPI. In our new demo segment will share with you a very cool technology row27 Studios has developed called ReVebo. Also our first contest, ReTweet this episode and get entered to win THE first ROW SHOW T-shirt. Don't forget t… Continue

Added by Jonathan Dusing on May 21, 2009 at 9:50pm — No Comments

Mark McCauley Sports Marketing blog

Recently launched the Dynamic Sports Marketing Blog. Check it out and let me know what you think. http://dynamicsportsblog.wordpress.com/ Continue

Added by Mark McCauley on May 19, 2009 at 2:24pm — No Comments

Kris SponsorPitch.com Launches Open Beta, Sponsorwise Founder Joins Team

http://www.pitchengine.com/sponsorpitchcom/sponsorpitchcom-launches-open-beta-sponsorship-vet-joins-team/12022/ Continue

Added by Kris on May 19, 2009 at 12:47pm — No Comments

Jonathan Dusing Episode 006: Jeramie McPeek of the Phoenix Suns

This week Jeramie McPeek stops by from the Phoenix Suns to share his twitter expertise. We discuss how it all started, Shaq and Steve Nash, the Twophy, and SunsTwackle.com. We also cover the latest news regarding the Phoenix Coyotes bankruptcy and Bret Favres annual un-retirement. Don't forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter. For more Episodes and show info visit… Continue

Added by Jonathan Dusing on May 14, 2009 at 9:18am — No Comments

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Jeremy Beynon

Sponsorship Sales role

Hi, I am looking for someone to pull some sponsorship deals together for www.heavensgame.com with companies in the UK & USA. At present the role would be part time and commission based. If y...

Started by Jeremy Beynon in Sponsorship Strategy Jun 29.

Stanescu Simona

F1 scandal 2 Replies

What is your opinion about the new F1 scandal? Do you think that everything will end up with having a brand new competition? What will the TV channels do?

Tagged: F1

Started by Stanescu Simona in Sponsorship Strategy. Last reply by Stanescu Simona Jun 25.

Stanescu Simona

What are the main problems in sports marketing in your area? 3 Replies

In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" problems are: the lack of money, the decline of birth rate,...

Tagged: problems, sports

Started by Stanescu Simona in Web 2.0 general ideas. Last reply by Stanescu Simona Jun 25.

Simon

Agencies 1 Reply

Wondering if anyone has any strategies for securing agency buys online? Are they only looking for display and search inventory? Is there a particular way to go about engaging them? Thanks, Simon

Started by Simon in Sponsorship Strategy. Last reply by Shripal Shah Jun 12.

Brian Gainor

Looking for Sports Marketing/Sponsorship Best Practices?

You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch new partners! http://is.gd/GJ49

Tagged: practices, sponsorship, best, business, marketing

Started by Brian Gainor in Sponsorship Strategy May 27.

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Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

Sports fans like to play games with eachother, online and off

When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together… Just this piece in Forbes written by Peter Daboll, CEO of Bunchball. He does a better job than I explaining game mechanics. I think this is an [...]

NFL.com grows 153% during DRAFT

Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their [...]

How sports teams make money online

I am excited to announce that Sports Marketing 2.0 is holding a series of three, regional conferences to help professional, minor league and college teams generate revenue from digital channels (Web, E mail, Video, Social Media) Follow the registration links below to read more information for each event. We’ve got a great cross-section of speakers from [...]

ESPN Launches “Blog Buzz”

ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She’s got a million clients and even more great stories to tell. If you’d like to hear some of them, you should join us at our Team Digital [...]

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