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Asian Sport Business Round Up 27th May 2012

Asian Sport Business Round Up 20th May 2012

Last week’s news had marathon running, cricket, soccer and motor sports as well as a few media deals.





One of Malaysia’s premier athletic events, the Shape and Men’s Health Night Run is back again this year with the support of an impressive group of health and lifestyle sponsors. The run – organized by the media group BluInc – is backed by Spritzer, Fitness First, Skechers, Milo, Nivea and Rexona with GNC as the title presenter.

The Shape and…

April had plenty of rugby, football and soccer news along with marathon running, motor sports and the usual bunch of media deals.

The spotlight last week was on marketing campaigns, new sponsorships and the usual run of media deals.





American multinational Proctor and Gamble kicked off its “Thank You Mom” campaign in Hong Kong. The Cincinnati-based manufacturer’s regional branch named two local athletes as ambassadors and will pay for their mothers to attend the London 2012 Olympics.

Hong Kong gymnast Wai Hung Shek and swimmer Hang yu Sze will be P & G’s brand…

Sports marketing activities last week’s focused on golf. There was news in volleyball and cricket as well as the announcement that a big time American brewery is getting involved with motor racing in China.

In golf news, Carlsberg renewed its sponsorship of the Maybank Malaysian Open tournament until 2015.

The Danish brewer’s Malaysian branch will continue to be the tournament’s official beer in its role as second tier sponsor behind Maybank. Carlsberg will operate its beer garden…

The first week of April has news out of China with announcements in fighting sports and rugby sponsorships as well as a new backer for the Indonesian Masters golf tournament.





The news blog MMA Weekly reports that the promotion company Ultimate Fighting Championship is negotiating a deal to hold an event at the Venetian Macao hotel. The company has been trying to tap into the Chinese market for several years by opening office space there and promoting local…

I link some post where you can find 3 videos talking about he number of fans and followers in facebook and twitter of the teams in different sports, I hope you like it.

View…

Japan and Singapore were in the spotlight this week with news in rugby and the purchase of the Japan Dome baseball stadium by the telecommunications firm Softbank. Young Singapore athletes competing in the upcoming SEA games will be given a financial boost while that country’s National Olympic Council signed a long term deal with the telecommunications company Singtel.





The Japan Rugby Football Union announced that the Toyota Motor Corporation would be an…

The third week of March led into the 2012 F1 schedule with new endorsement deals. The warm weather in the West also brought news of this year’s baseball season as well as basketball news. There were a couple of campaigns announced by sports equipment makers Puma and Reebok as well as an update on the 2014 Asian Games.





Red Bull Racing has signed a deal with the Japanese food and beverage group Hanshin Shuhan that will provide the reigning champions with its…

The third week of March led into the 2012 F1 schedule with new endorsement deals. The warm weather in the West also brought news of this year’s baseball season as well as basketball news. There were a couple of campaigns announced by sports equipment makers Puma and Reebok as well as an update on the 2014 Asian Games.





Red Bull Racing has signed a deal with the Japanese food and beverage group Hanshin Shuhan that will provide the reigning champions with its…

The lead-up to spring included motorsports news as the 2012 F1 season warms up with sponsorship announcements and media deals last week. Sailing was in the air as well as football, rugby, cricket and netball.





In the run up to this season’s opening event, two F1 teams – Sahara Force India and Caterham F1 – have clinched sponsorship deals.

The British clothing specialists Chatham Marine will become official provider of travel shoes to the Force…

Current Dallas Mavericks owner and MAJOR LEAGUE ENTREPRENEUR Mark Cuban was a panelist at the 2012 MIT Sloan Sports Analytics Conference. During the conference, Cuban’s response to a question regarding working within the Sports Industry probably surprised many (…

The spotlight is on India this week with news in cricket and football as well as items on basketball, marathon running and something different: show jumping.





Indian mobile phone company Micromax will title sponsor this year’s Asia Cup cricket tournament. 



The one-day round –robin event will feature current champions India, Sri Lanka, Pakistan and hosts Bangladesh and is set to run from 11th to 23rd of March.

Micromax is…

March came in like a dragon with NBA stars Michael Jordan and Jeremy Lin heading for trademark hassles in China. There was news in cricket, golf, soccer and tennis as well as the announcement that Standard Chartered Bank of Malaysia is returning as sponsor of the Kuala Lumpur Marathon.





Hot NBA star Jeremy Lin’s sponsorship problems are with three companies that are lined up to cash in on the American-born basketball sensation’s marketing potential on the…

It’s been a busy week for Indonesia with the accent on motorsport and golf. There was also a focus on Singapore as the hotbed for Asia’s growing sports scene as well as news of a settlement between the Sahara Group and the Indian cricket control board plus a media deal signed in Thailand.





The Superbike World Championship will once again race in Indonesia. The five-year deal, beginning in 2013, will be held at the Sentul International Circuit in Babakan…

Japan has the spotlight in sports marketing this week with highlights in tennis and football.

There was good news for Nepalese soccer and organizers of Malaysia’s Energizer Night Race

say they’re going to try it again.





Up and coming Japanese tennis man Kei Nishikori has signed a multi-year personal

endorsement deal with luxury watch brand Tag Heuer.



The number 18 ranked player attracted…

January ends and February starts off with the spotlight on India with announcements in cricket, soccer and the new US football league while talks have again broken off in the long-awaited Mayweather-Pacquiao mega-fight.

The major Indian beer brand, Kingfisher is sponsoring English amateur cricket in a bid to raise its international profile and to compete with rival brewery Cobra Beer.

The initiative starts next month with the Kingfisher Quiz and Curry Night which invites amateur…

China dominated the news this week with announcements in sponsorships, venue management and marketing.

The Chinese car maker GAC Group has increased its sports sponsorship portfolio in a deal with the International Table Tennis Federation. The company previously title-sponsored the 2011 version of the World Championships in Rotterdam.

The arrangement will allow the ITTF to offer an overall prize of USD $2.5 million for the new world tour as well as another $1 million for the…

Air Asia started off the year with a busy week announcing deals in F1 racing and Premier League soccer. 



The low-cost carrier will invest almost RM 6.5 million in the Grand Prix racing team Caterham F1 for advertising and PR activities.

CEO & spokesperson Tony Fernandes told a media outlet in Kuala Lumpur he wants to spruce up the airline’s image; to elevate its brand perception to that of a high-end technology product associated with F1…