Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Robert Wills Shaq's right thumb injury could detail Cav's chances for best record in NBA

The Cleveland Cavaliers is one of the top teams in the current season of the National Basketball Association.
In fact the red-hot team is now aiming for the best record in the NBA regular season.
However, this ambitious quest is facing a huge setback when its starting center NBA superstar Shaquille O'Neal suffered a right thumb injury that will require surgery.
According to the report, the surgery will cost O'Neal… Continue

Added by Robert Wills on March 11, 2010 at 2:57pm — No Comments

Jonathan Dusing Episode 019: Foursquare and your "Check in" strategy


This week we cover the concept of "Check ins" with Foursquare, Gowalla, and Yelp and discuss how you utilize these services to market for free. Key news stories: Olympics TV coverage followup, NFL sponsorship penetration, NCAA basketball tournament expansion, Who gets to write on Target Center wall, CBS Dockers Super Bowl ad gaffe, and NFL Full Contact Behind the scenes on reality show on TruTV.


LIVE Every Thursday at 3PM CST - ROWSHOW.COM Continue

Added by Jonathan Dusing on March 5, 2010 at 2:22pm — No Comments

Robert Wills End of the line for Tomlinson as member of Chargers

After nine colorful seasons with the San Diego Chargers, running back LaDainian Tominson was let go by the team.
Tominson was released by the Charges on Moday after being part of the franchise for long time.
The 30-year-old National Football League star is both happy and sad over the latest turn of event in his professional career.
The NFL most valuable player in 2006 had been a potent force for the team especially during his MVP season where he set the NFL single-season records with… Continue

Added by Robert Wills on March 3, 2010 at 2:40pm — No Comments

ALAN SEYMOUR join new sports marketing blog

hi

my new sports marketing blog for students academics and practitioners is at

http://actionreplays.blogspot.com

alan

Continue

Added by ALAN SEYMOUR on February 27, 2010 at 11:06am — No Comments

Jesse Nicassio Performance Enhancement Sports Gear

Hey I just launched a new performance enhancement sports gear that increases speed, strength, stamina, power, agility and explosion. For you out there that have athletes that are about to go to a football combine or any other combine this will give them the edge and cut off time on their 40 yard dash. This product is great all all athletes and is becoming huge in MMA. Check it out at www.masssuit.com . Continue

Added by Jesse Nicassio on February 26, 2010 at 7:05pm — No Comments

Jonathan Dusing THE ROW SHOW: Episode 18: Facebook Fan Page Tips

This week we cover some Facebook fan page tips and discuss the news. Key news stories: NBC Olympic coverage, Tiger Woods, Canada's "Own the Podium", Red Wings QR Codes, Pitt dismisses Elijah Fields in part to due to his Twitter account, "The Club" Reality Show. Every Thursday at 3PM CST - ROWSHOW.COM Continue

Added by Jonathan Dusing on February 26, 2010 at 1:00am — No Comments

Howard Brodwin Soft launch of a new “Sports Cause Marketing” resource http://www.SportsandSocialChange.org - directory of NPOs, news, events, volunteer & donation opportunities...

I’ve just launched a new venture in the sports non-profit space called SportsandSocialChange.org. The goal is to create a resource to serve both sports industry professionals who are looking to include cause marketing in their programming, and the casual sports fan who’s interested in supporting a favorite sport, team or athlete's charitable causes.

Sports related non-profits, charities and foundations are encouraged to enter their information in the Directory, add upcoming events to th… Continue

Added by Howard Brodwin on February 25, 2010 at 5:56pm — No Comments

Robert Wills Amazing debut for McGrady for Knicks in loss to Thunder

On Saturday night, former Houston Rockets superstar forward Tracy Mcgrady showed to the world and the New York Knicks that they did not commit a mistake when they traded for him.
Mcgrady had a blazing debut for his new team scoring 26 points in-front of the hometown fans at the Madison Square Garden in the Knicks 121-118 loss to the red-hot Oklahoma Thunder.
The NBA superstar who last played for the Rockets in December was visibly exhausted in the game in his 32 minutes playing time.… Continue

Added by Robert Wills on February 23, 2010 at 1:28pm — No Comments

Matt Forzley DEEP Thoughts

This is a sample of the type of writing and thought you will find on at DEEP Thoughts, the DEEP Alliance Marketing Blog. We would love to hear from you with comments and feedback. Enjoy. http://www.deep-alliance.com/?page_id=13

The first half of February is not just a great time fo
… Continue

Added by Matt Forzley on February 17, 2010 at 1:23pm — No Comments

Robert Wills The Flash shines brighter in NBA All Star as East beats West 141-139

Miami Heat superstar guard Dwayne "Flash" Wade is the brightest star in this year's edition of the NBA All Star game in Dallas, Texas.

Playing in-front of a mammoth crowd of 108,713, which is a Guinness World record in attendance for a basketball game, Miami Heat superstar guard Dwayne "Flash" Wade showed the world is the brightest star in this year's edition of the National Basketball Association All-Star game at the Dallas Cowboys stadium in Dallas, Texas.
wade successfully lead t… Continue

Added by Robert Wills on February 16, 2010 at 1:30pm — No Comments

Kris Gotsch 11 reasons why sports clubs should take the lead in Social CRM

Got around to post an article on customerthink.com about sports, social media and social CRM.

Have a look and let me know your views.

11 reasons why sports clubs should take the lead in Social CRM

Continue

Added by Kris Gotsch on February 10, 2010 at 2:00am — No Comments

Robert Wills Arenas to youth: Live a life away from violence

National Basketball Association (NBA) superstar Gilbert "Agent Zero" Arenas revealed he will do his best to rebuilt his relationship with the youth sector in Washington, DC after his suspension from the premier basketball league in the planet after he brought guns inside the locker room of the Washington Wizards.
Arenas in a recent article he wrote to the Washington Post apologized to all his fans especially the youth for not being a role model he is supposed to be with his crime of gun poss… Continue

Added by Robert Wills on February 9, 2010 at 4:58pm — No Comments

ian McClurg Marketing Best Practices for Sports Organizations

This is the first in our 7 part series of identifying marketing best practices for Sports Organizations Ongoing Challenges for Sports Groups Families today have an increasing choice of recreation activities to choose from. There are more activities available than ever before and more and more service providers competing against each other. In order to survive and grow in increasingly competitive sports and recreation markets, your sports organization must find efficient ways to retain e… Continue

Added by ian McClurg on February 4, 2010 at 2:56pm — No Comments

Eamonn Watson Sponsors Call Time On Sport’s Smoke And Mirrors Story

Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doesn’t measure then we will have a serious problem. The sports properties that w… Continue

Added by Eamonn Watson on February 4, 2010 at 7:51am — No Comments

Rob Campbell What Properties Can Do to Ensure Sponsorship ROI

Originally posted at www.sponsorship.com/r

… Continue

Added by Rob Campbell on January 27, 2010 at 3:30pm — No Comments

Robert Wills Despite woe, A-Rod declared MLB's best in 09 season

New York Yankees superstar Alex Rodriguez was declared as most valuable player in Major League Baseball in 2009. Rodriguez popularly known as A-Rod lead the Yankees to its 27th World Series title since 2000. The award is extra-special for Rodriguez since the past MLB season had been a tough year for him as a professional baseball player. Before the MLB season started, A-Rod was embroiled in a controversy after he admitted usi… Continue

Added by Robert Wills on January 27, 2010 at 12:58am — No Comments

Jay Kemp EPL and ManU is going to set football back

http://pitchinvasion.net/blog/2010/01/18/the-sweeper-man-utd-ban-their-players-from-twitter/ Ridiculous! Continue

Added by Jay Kemp on January 18, 2010 at 5:28pm — No Comments

Andrew Gregory Are losing teams more threatened by console games?

Interesting take on www.thestar.com today from an 18 year old hockey fan: "Compared to watching a Leaf game, playing a video game is way more fun because you're more involved – and the Leafs don't always lose," said 18-year-old Scott Macdonald, a Toronto house league hockey player who hasn't watched an entire televised Leaf game since before Christmas. Today's distracted boy is quite unlike previous generations of loyal local lads, who worshipped Teeder, Re… Continue

Added by Andrew Gregory on January 14, 2010 at 1:28pm — 1 Comment

SportsLeeg.com How many teams are in your league?

We want to get a better feel for the average size of various sport leagues at all age levels across the country. If you have 2 minutes time, could you answer 6 questions for us? http://bit.ly/8eB5YV Thanks! Continue

Added by SportsLeeg.com on January 12, 2010 at 10:03pm — No Comments

Rob Robson Looking for ideas for your sports blog?

So, at the start of this New Year (decade indeed) you've resolved to blog more to raise your profile as a sport or exercise professional. Right? Sure you have. Why wouldn't you? Well, one reason might be that you think you've nothing to say. Well, you have. Trust me. Here a few thoughts that might stimulate blog ideas for sport and exercise professionals in 2010 and get people flocking to your blog, site or profile that I e… Continue

Added by Rob Robson on January 10, 2010 at 2:00pm — No Comments

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Thomas D. Hagen

Coca Cola CMO, Joe Tripodi join Global Sport Summit speakers line-up

The Chief Marketing and Commercial Officer of The Coca Cola Company, the world's most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 20…

Started by Thomas D. Hagen in Sponsorship Strategy 1 day ago.

Steve Harbula

Marketers make most of social media for NCAA promotions

Doesn't this seem like it could have been written two years ago?http://www.usatoday.com/money/advertising/2010 me, these seem like pretty stale ideas with "on Facebook" or "through Twitter" added to…

Tagged: basketball, College, Madness, March

Started by Steve Harbula in Web 2.0 general ideas 1 day ago.

Mike Lieberman

Operations Internships Available

The Pump Jacks are looking for enthusiastic future general managers to be part of our exciting, intensive internship program. The East Texas Pump Jacks are entering our third season in the Texas Coll…

Started by Mike Lieberman in Job Openings Mar 10.

Matt Hansen

Your client finds a "pocket of money", say upwards of a $1 million that needs to be spent in 45 days. Ideally supporting a small business campaign. Where do you turn? NASCAR? PGA? Needs to be turnkey 3 Replies

Yes, this truly happening. Need to find a way to spend sponsorship money. FAST. Needs to be paid for and completed in the next 45 days. Open for discussion. 

Started by Matt Hansen in Sponsorship Strategy. Last reply by Chris Kawasaki 1 day ago.

Gary Matthews

Re: C.H.A.M.P.S "we are on the move..........

RE: CHAMPS. I’m a Regional Scouting Associate, here in Maryland, for a company called C.H.A.M.P.S. Inc. based out of Atlanta, GA. C.H.A.M.P.S. stands for Collegebound High school Athletes Marketing…

Started by Gary Matthews in About Sports Marketing 2.0 - news from the admin Feb 10.

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Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

MIT Sports Analytics Conference…on social media

I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways: • Three keys to successful social media marketing o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]

On Field after Colts Victory

Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

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