Re-thinking sports marketing now that fans are in charge
Episode 019: Foursquare and your "Check in" strategy
This week we cover the concept of "Check ins" with Foursquare, Gowalla, and Yelp and discuss how you utilize these services to market for free. Key news stories: Olympics TV coverage followup, NFL sponsorship penetration, NCAA basketball tournament expansion, Who gets to write on Target Center wall, CBS Dockers Super Bowl ad gaffe, and NFL Full Contact Behind the scenes on reality show on TruTV.
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Tags: adage, behind, business, dockers, expansion, field, foursquare, gowalla, marketing, ncaa
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New Local SB Nation Sites
Overdue kudos to Kyle Ragsdale and the folks at SB Nation for making this move to package their great content in local "editions":http://www.nytimes.com/2010/06/07/busin always been primarily organiz…
Started by Steve Harbula in Big Media Digital Strategy Jul 1.
Golf Swing Power
For more golf swing power, a proper positioning is required from the person taking the shot. A good stance always produces a perfect strike(Callaway Diablo EDGE Driver). As the player prepares to hit…
Started by sunjiangyao in Sponsorship Strategy Jun 29.
Brief history of the development of golf courses in Catalonia
This article was published in "Catalonia Today" newspaper on the 15th of October, 2004. Founded in 1914 and designed by Harry S. Colt, Sant Cugat is the oldest golf course(Callaway FT-i Brid Irons)…
Started by sunjiangyao in Sponsorship Strategy Jun 24.
Golf Equipment
Meanwhile, out on the practice tee, there's a driver that pivots to show you where and how your personal glitch is manifesting. Then there are putters - the ultimate golf training device. They ar…
Started by sunjiangyao in Sponsorship Strategy Jun 22.
How to Be a Good Golf Player
The first step of ensuring that you play better golf is considering the golf club. You need to ensure that in order for you to play well; you need to have a good golf club that is comfortable to your…
Started by sunjiangyao in Sponsorship Strategy Jun 21.
Sports Marketing 2.0
Follow #sports20 Summit in NYC
new TWTR.Widget({ version: 2, type: 'search', search: '#sports20', interval: 6000, title: 'Follow the action...', subject: '#sports20 Summit NYC', width: 490, height: 588, theme: { shell: { background: '#155c0b', color: '#ffffff' [...]We’ve Moved, Please Update Your Subscriptions
Sorry for the inconvenience, but we’re moving the site, our feed and our email subscriptions over to our new site at Coyle Media. We’ve already moved over the blog and all the posts there as well, at the new Sports Marketing 2.0 blog. We’re still fine-tuning the site but the blog is fully [...]QuickHit.com scores NFL license for online football game
QUICKHIT just announced a multiyear deal with the NFL. As you can imagine, a NFL deal in the social gaming space is as big as it gets. This historic deal cements QUICKHIT as the leading online social sports gaming company. Moreover, QuickHit will be the only company in the market [...]World Cup info-graphic, sponsored by Sony, Hyundai
As you can see in the screen cap above, the sections of the circle represent all the different ways you might want to see the schedule–by group, team, date, or venue. Mousing over any individual sliver brings up all the corresponding games. More from Fast Company© 2010 Created by Pat Coyle.
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