Re-thinking sports marketing now that fans are in charge
ESPN launches "Blog Buzz"
ESPN listening to blogosphere, putting stories on the air
I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She's got a million clients and even more great stories to tell. If you'd like to hear some of them, you should join us at our Team Digital Business Summit on May 28 in Chicago. Kathleen will deliver a keynote there. (Registration opens tomorrow. Watch this blog for details).
Here's what her blog has to say about Blog Buzz:
Sports Center is championing a new segment that identifies the daily top 5 sports topics in the blogosphere. Needless to say, this is a huge step for ESPN and the blogging world. They recognize the importance and power of the social media voice and have made moves to actually integrate the content into their biggest show. The new segment, Blog Buzz runs in the 9 o'clock live SportsCenter.
If you think about it, Blog Buzz is ahead of the game in the sports world. Nowhere else will you find a television feature on one of the largest sports shows that directly analyzes and lends credence to the voice of bloggers. ESPN then subsequently listens to the blogger's reaction to that feature and will respond to it on air.
Follow her blog here
Sports teams should track buzz too
All this makes us feel like we're on the right track at the Colts. We've been monitoring our fan forum for that past couple of years, mining it for marketing and football related hot topics being discussed by fans. I will admit that we never forwarded this info to our staff writer so that he could focus his efforts on topics fans care about. Simple but brilliant way to attract and engage more site visitors.
Comment
-
Comment by Jonathan Dusing on April 29, 2009 at 10:28pm - Do they say how they compile and rank the Buzz? Not all blogs are created equal.
Groups
-
Sport Managment Educators
3 members
-
Search and Social Market…
23 members
-
Marketing Software for S…
27 members
-
The European perspective
56 members
-
Sports Reporters
21 members
Discussion Forum
Sponsorship Proposal 2 Replies
I own a sports consulting business in the college recruiting field. However my 8 year old son is becoming a very accomplished quarter midget racer. I sent a note to the motor oil company detailing ho…
Started by Bob Swank. Last reply by Jay Kemp Nov. 4, 2009.
Motor Sports 'Center'
Hi I'm trying to build up a number of 'centers' as part of the global sport & exercise community at iStadia.com. One of these is the motor sports center. If there are any bloggers or people wit…
Tagged: networking, community, sports, motor
Started by Rob Robson Jan. 19, 2009.
In need of sponsors for a web reality series
Hello, My name is Mark Heller and I am the CEO of Diehard101.com. We are launching on July 1st and one of the things we are going to do is develop, shoot and promote an 8 episode web reality series…
Tagged: web reality show, nascar reality, diehard101.com
Started by Mark Heller Jun. 11, 2008.
Jeff Gordon Named NASCAR 09 Cover Athlete (3/12/08)
Jeff Gordon is a NASCAR icon, one of NASCAR's most celebrated drivers with a 6th-place ranking all-time in Cup Series wins (with 81) and a four-time Sprint Cup Series champion. Now he's chalking up a…
Tagged: ea, jeff, gordon, sports, nascar
Started by Evan Frankel Mar. 17, 2008.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
You need to be a member of Sports Marketing 2.0 to add comments!
Join this Ning Network